Serko Limited Company Research Report

Company Overview

Name and Mission of the Company

Name: Serko Limited

Mission: Serko aims to simplify the complex world of corporate travel management by building the world's leading business travel marketplace. The company's purpose is to bring people together by creating a connected, frictionless travel experience.

Company History

Founded: 2007

Founders: Darrin Grafton and Bob Shaw

Key People in the Company

Darrin Grafton - CEO & Co-founder

Bob Shaw - Executive Director, Chief Strategy Officer & Co-Founder

Claudia Batten - Chair & Independent Non-executive Director

Jan Dawson - Independent Non-executive Director

Sean Gourley - Independent Non-executive Director

Clyde McConaghy - Independent Non-executive Director

Joydip Das - Chief Product Officer

Liz Fraser - Chief Revenue Officer

Jason Hawthorne - General Counsel

Charlie Nowaczek - Chief Operating Officer

Joanne Phipps - Head of Product

Shane Sampson - Chief Financial Officer

Rachael Satherley - Chief People Officer

Jonathan Starkings - Head of SME Partnerships

Murray Warner - SVP Managed Markets

Nick Whitehead - Chief Marketing Officer

Simon Young - Acting Chief Technology Officer

Headquarters

Location: Level 1, 125 The Strand, Parnell, Auckland 1010, New Zealand

Number of Employees

No information is available

Revenue

No information is available

Recognition and Partnerships

Known for simplifying corporate travel and being a leader in travel technology.

Recognized by Financial Times as one of the fastest growing companies in Asia Pacific.

Partnerships with major travel management companies like Booking.com, Flight Centre, and American Express Global Business Traveler.

Products

Overview

Serko provides solutions for corporate travel management through sophisticated software platforms, particularly focusing on enterprises and SMEs.

Zeno

High-level Description: Zeno is a comprehensive corporate travel and expense management platform designed for enterprise companies to manage their travel programs.

Key Features:

Booking and management of complete trips.

Expense management.

Integration with travel management companies for support and services.

Booking.com for Business

High-level Description: Aimed at small to medium-sized companies, this platform allows businesses to book and manage work trips, access discounted corporate rates, and earn loyalty points.

Key Features:

Free usage for companies.

Discounted corporate rates.

24/7 travel agent support.

One-stop-shop interface for managing travel.

Recent Developments

New Products Launched and Features Added

Unified Trip Experience (Connected Trip): Patented in 2024, supporting a vision to connect different components of a trip into a single, unified itinerary.

Dashboard Enhancements: Launched a new dashboard in June 2024 for Booking.com for Business, making the travel management experience more seamless.

Partnerships

Booking.com Partnership Renewal: Signed a five-year partnership renewal with Booking.com.

American Express Global Business Travel (Amex GBT): Partnership focused on supporting SMBs not currently in managed travel programs.

Leadership Changes and Appointments

Simon Young: Appointed as Chief Technology Officer.

David Holyoake: Appointed to lead the unmanaged travel space.

New Head of Data: Specific individual not yet announced.

Product Innovations

A/B Experimentation: Over 200 experiments conducted since initiation, leading to rapid product improvements.

Mobile App Development: Ongoing work to provide mobile solutions for Booking.com for Business.

Company Growth and Sustainability Initiatives

ESG Efforts: Focused on strong environmental, social, and governance practices. Latest ESG report available for review.

Sustainable Travel: Helping businesses travel more sustainably by utilizing technology.

Community and Cultural Initiatives

Community Day: Annual activity where employees engage in community service.

Diversity and Inclusion: Strong focus on gender pay equity and equal employment opportunities. Representation from over 20 ethnicities.

This extensively detailed report provides a comprehensive overview of Serko Limited, encapsulating the company's priorities, products, and recent advancements.