SERO EMS Group Company Research Report

Company Overview

• Name: SERO EMS Group

• Mission of the Company: To remain a technological leader by continuously reinventing itself and offering comprehensive services beyond traditional EMS service providers.

• Founded: In 1992.

• Founders: Information not available.

• Key People:

• Jan-Frederik Kalee, CEO/CCO

• Jörg Fischer, CFO

• Rainer Müller, COO

• Egon Lykke Nielsen, Head of Global Business Development

• Headquarters: Grosse Ahlmühle 9, D-76865 Rohrbach, Germany

• Number of Employees: Over 250 employees.

• Revenue: €0 million - detailed current revenue data not provided.

• Known For: SERO EMS Group is known for specializing in high-volume production of electronic assemblies with low to medium PCB complexity, alongside having one of the most advanced machinery profiles in the industry.

Products

• SMD Assembly:

• Description: Offers high-tech SMD assembly lines for electronic products, capable of handling medium-sized to large series.

• Key Features:

• Use of market-leading German machines.

• Integrated AOI and process controls.

• Processing of all SMD components from 01005 to BGA.

• Leaded and lead-free reflow soldering systems.

• THT Assembly:

• Description: Traditional THT assembly techniques for circuit boards.

• Key Features:

• In-line transport and wave soldering in nitrogen atmosphere.

• Facilities for selective soldering with lead-free processes.

• Depanelization:

• Description: Mastery over various depanelization processes for PCBs, including automated technologies.

• Testing:

• Description: Automated testing systems for reducing costs and ensuring high quality.

• Key Features:

• Integration of in-circuit and functional testing.

• High-speed testing capabilities for LEDs.

• Machines suited for high-volume series.

• Special Machinery:

• Description: Custom machinery solutions for complex EMS tasks, including LED module comparisons and press-in processes.

Recent Developments

• New Products and Features:

• Launch of a new SMT line at the Semecs Vrable plant in Slovakia, increasing production by at least 25%.

• Installation of a DIVISIO 6000 at the SERO Rohrbach facility.

• Introduction of an X-ray line with Viscom X7056 II for inspections.

• Partnerships and Expansions:

• SERO's acquisition of Syncron EMS LLC in the USA.

• Semecs' integration into the SERO EMS Group.

• Partnership with Aegis for MES solutions across global operations.

• Sustainability Initiatives:

• Implementation of the "Eight for Earth" decarbonization strategy to reduce carbon footprint.

• Received a Green Power Certificate for the production facility, aiming for sustainable growth and CO2e reduction.

Markets

SERO EMS Group serves a diversified set of markets with a focus on Transportation & E-mobility, Industrial Electronics, Healthcare & Life Sciences, Connectivity & Smart Metering, and Energy & Cleantech. All processes adhere to the highest international quality standards including ISO 9001, ISO 14001, and IATF 16949 certifications for automotive quality management.