Serviceform Company Profile

Background

Overview

Serviceform is a Finnish marketing technology company founded in 2017 by Iranthi Gomes and Jarkko Oksanen. The company specializes in providing an integrated suite of tools designed to enhance digital customer engagement for small and medium-sized enterprises (SMEs). Their platform offers solutions such as chatbots, live chat, dynamic forms, and customer relationship management (CRM) systems, aiming to simplify complex technologies and make them accessible to businesses without extensive technical resources.

Mission and Vision

Serviceform's mission is to democratize technology by offering an all-in-one solution that enables businesses to digitalize their operations effectively. The company's vision is to empower SMEs to leverage digital tools to enhance customer engagement, streamline operations, and drive growth.

Primary Area of Focus

The company focuses on developing user-friendly digital tools that assist businesses in lead generation, customer management, and support. By integrating various functionalities into a single platform, Serviceform aims to reduce the complexity associated with adopting multiple disparate tools.

Industry Significance

In the rapidly evolving digital landscape, SMEs often face challenges in adopting and integrating new technologies. Serviceform addresses this gap by providing accessible and effective solutions, thereby playing a significant role in enabling SMEs to compete in the digital economy.

Key Strategic Focus

Core Objectives

Simplification of Technology: To make complex digital tools accessible and manageable for SMEs.

Comprehensive Solutions: To offer an integrated suite of tools that address various aspects of digital customer engagement.

Customer Empowerment: To enable businesses to enhance customer interactions and drive growth through digital means.

Specific Areas of Specialization

Lead Generation: Tools designed to capture and qualify leads effectively.

Customer Relationship Management (CRM): Systems that facilitate efficient management of customer interactions and data.

Customer Support: Features that enhance customer service through live chat and automated responses.

Key Technologies Utilized

Artificial Intelligence (AI): For developing intelligent chatbots and automated customer support systems.

Dynamic Forms: To create interactive and personalized user experiences.

CRM Systems: For managing customer data and interactions seamlessly.

Primary Markets Targeted

Serviceform primarily targets SMEs across various industries, including real estate, automotive, e-commerce, and education. The company's solutions are designed to be adaptable to the specific needs of businesses in these sectors.

Financials and Funding

Funding History

As of January 2026, Serviceform has raised a total of approximately €4.87 million in funding. The most recent funding round occurred in November 2024, where the company secured €2.45 million from investors including Virta Equity, BackingMinds, Gorilla Capital, and business angel Lasse Järvinen.

Utilization of Capital

The funds raised are intended to:

Market Expansion: To strengthen Serviceform's position in existing markets and explore new opportunities.

Product Development: To enhance the platform's capabilities and introduce new features.

Operational Scaling: To support the growing customer base and operational demands.

Pipeline Development

Key Pipeline Candidates

Serviceform is continually developing and refining its suite of tools to meet the evolving needs of SMEs. The company focuses on integrating advanced AI capabilities, enhancing user experience, and expanding its CRM functionalities. Specific details regarding upcoming products or features are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

AI-Powered Chatbots: Designed to provide intelligent and automated customer support.

Dynamic Forms: Allowing businesses to create interactive and personalized user experiences.

Integrated CRM Systems: Facilitating seamless management of customer data and interactions.

Significant Scientific Methods

Machine Learning Algorithms: Employed to enhance the intelligence and responsiveness of chatbots.

Data Analytics: Utilized to provide insights into customer behavior and engagement patterns.

Leadership Team

Key Executives

Iranthi Gomes: Co-Founder & CEO. With a background in e-commerce and software development, Gomes has been instrumental in driving Serviceform's vision and growth.

Jarkko Oksanen: Co-Founder & CFO. Oksanen brings expertise in software development and business operations, contributing to the company's strategic direction and financial management.

Competitor Profile

Market Insights and Dynamics

The market for digital customer engagement tools is rapidly evolving, with increasing adoption among SMEs seeking to enhance their online presence and customer interactions. Serviceform operates in a competitive landscape, offering a comprehensive suite of tools tailored for SMEs.

Competitor Analysis

Drift: A conversational marketing and sales platform that offers live chat and chatbot solutions.

Intercom: Provides AI-driven customer support and messaging platforms.

Yellow.ai: Specializes in AI-powered customer service automation.

Strategic Collaborations and Partnerships

Serviceform has established partnerships with various investors and business angels, including Virta Equity, BackingMinds, Gorilla Capital, and Lasse Järvinen, to support its growth and expansion initiatives.

Operational Insights

Serviceform differentiates itself by offering an integrated platform that combines multiple functionalities into a single solution, reducing the complexity for SMEs and enhancing operational efficiency.

Strategic Opportunities and Future Directions

The company aims to expand its market presence, particularly in Europe, and continue developing innovative solutions that address the unique challenges faced by SMEs in digital customer engagement.