SESSÙN Company Profile

Background

Overview

Founded in 1996 by Emma François in Marseille, France, SESSÙN is a women's fashion brand renowned for its subtle and unique designs. The brand emphasizes quality craftsmanship, blending volumes and materials to reinvent classic styles with a masculine-feminine aesthetic. SESSÙN's commitment to a conscious approach is evident in its attention to detail and promotion of artisanal know-how, extending its universe to a true art of living. This philosophy is embodied in the Sessùn Alma boutique, which showcases a community of artists and craftsmen. The brand is distributed in over 600 points of sale worldwide, including its own boutiques, corners, and multi-brand retailers.

Mission and Vision

SESSÙN aims to create fashion that reflects a free and inspired woman, focusing on quality, sustainability, and the promotion of artisanal craftsmanship. The brand envisions expanding its global presence while maintaining its core values and unique aesthetic.

Key Strategic Focus

Core Objectives

• International Expansion: SESSÙN plans to accelerate its international growth, aiming for 60-70% of sales to be generated abroad within five years.

• Product Diversification: The brand intends to increase its offerings in leather goods, focusing on shoes and bags, to cater to a broader customer base.

Primary Markets

While France currently accounts for 60% of sales, SESSÙN is focusing on expanding in Germany, Spain, the United Kingdom, and the United States. The brand has recently opened boutiques in London and partnered with Nordstrom to enter the U.S. market.

Financials and Funding

Funding History

• 2017: Experienced Capital Partners (ECP) acquired a 42.4% stake in SESSÙN, providing capital to support the brand's growth.

• 2024: Italian investment fund Quadrivio Group acquired a majority stake in SESSÙN, purchasing ECP's share and additional shares from the founder. The transaction aims to double the brand's sales through international expansion.

Financial Performance

• 2023: SESSÙN reported a turnover of €51.99 million, marking a 14.48% increase from the previous year. Net profit stood at €2.67 million, with an EBITDA of €6.8 million.

• 2024: The brand achieved sales exceeding €70 million, with an EBITDA of €10 million. The goal is to reach €130 million in revenue by 2028.

Technological Platform and Innovation

Proprietary Technologies

SESSÙN utilizes Salesforce Commerce Cloud for its e-commerce operations, ensuring a seamless online shopping experience.

Scientific Methodologies

The brand employs data analytics tools like Sisense to analyze sales data and customer behavior, enabling informed decision-making.

Leadership Team

• Emma François-Grasset: Founder, CEO, and Artistic Director. Emma continues to lead the brand's creative direction and overall strategy.

• Laure Olivier: Chief Marketing Officer. Laure oversees marketing strategies and international expansion efforts.

Leadership Changes

In 2024, following the acquisition by Quadrivio Group, Emma François-Grasset retained her roles as CEO and Artistic Director, ensuring continuity in the brand's vision and operations.

Competitor Profile

Market Insights and Dynamics

The affordable luxury fashion segment is experiencing growth, with consumers seeking high-quality, stylish products at accessible price points. Brands like SESSÙN are well-positioned to capitalize on this trend by offering unique designs and expanding their international presence.

Competitor Analysis

• Sézane: A French brand known for its chic, Parisian-inspired designs. Sézane has expanded internationally and offers a range of women's apparel and accessories.

• Polène Paris: Specializes in leather goods, particularly handbags, with a focus on craftsmanship and minimalist design.

• Sœur: Offers timeless women's clothing with a focus on quality materials and classic cuts.

These competitors share a focus on quality, design, and international expansion, positioning themselves in the accessible luxury market.

Strategic Collaborations and Partnerships

In 2024, SESSÙN partnered with Nordstrom to enter the U.S. market, marking a significant step in its international expansion strategy.

Operational Insights

Competitive Advantages

• Unique Aesthetic: SESSÙN's designs blend masculine and feminine elements, offering a distinctive style that appeals to a broad audience.

• Commitment to Craftsmanship: The brand emphasizes quality materials and artisanal techniques, resonating with consumers seeking authenticity.

• Strategic Retail Expansion: By opening boutiques in key international markets, SESSÙN enhances brand visibility and accessibility.

Strategic Opportunities and Future Directions

• E-commerce Growth: Investing in digital platforms to enhance the online shopping experience and reach a wider audience.

• Product Line Expansion: Developing new product categories, such as expanded leather goods and accessories, to diversify offerings.

• Sustainability Initiatives: Implementing eco-friendly practices in sourcing and production to align with consumer demand for sustainable fashion.

Contact Information

• Website: sessun.com

• Instagram: @sessun

• Facebook: Sessùn

• LinkedIn: SESSÙN