Company Research Report: SexyHair
Company Overview
Name
SexyHair
Mission
At SexyHair, we empower individuals to embrace and create their unique expression of sexy through professional hair care products and education.
Founded
SexyHair was founded in 1998.
Founder
Michael O’Rourke, an international award-winning hairdresser, founded SexyHair.
Key People
No information is available.
Headquarters
Los Angeles, California, USA
Number of Employees
No information is available.
Revenue
No information is available.
Known For
SexyHair is best known for its professional hairspray brand, notably "the big red can," which is the #1 selling professional hairspray brand in the USA.
Products
Overview
SexyHair offers a diverse range of professional hair care products designed for various needs, including volumizing, texturizing, and strengthening. These products cater to different hair types and styling preferences.
High-Level Description
SexyHair's product portfolio is categorized into several sublines, each focusing on specific hair care and styling needs. The core sublines are Big, Style, Healthy, and Texture. Overall, SexyHair aims to provide high-performance hair care solutions with sustainable packaging.
Key Features
Big
1. Big Weather Proof Frizz Control
- Description: Humidity-resistant finishing spray to control frizz.
- Key Features: Effective in high humidity, frizz & pollution defense.
2. Big Volume Flex Texture Spray
- Description: Volume spray with microfiber technology.
- Key Features: Adds volume, flexibility, texture.
3. Big Spray & Play Harder
- Description: Extra-hold hairspray.
- Key Features: Long-lasting hold, adds shine.
4. Big Boost Up Conditioner/Shampoo
- Description: Volumizing conditioner/shampoo.
- Key Features: Adds volume, lightweight formula.
Healthy
1. Healthy Shine Show Blowout Spray
- Description: Shine-enhancing blowout spray.
- Key Features: Adds shine, smooths hair.
2. Healthy Smooth Stunner Blowout Crème
- Description: Blowout crème for a smooth, silky finish.
- Key Features: Enhances smoothness, frizz control.
3. Healthy Tri-Wheat Leave-In Conditioner
- Description: Leave-in conditioner for detangling and moisture.
- Key Features: Strengthens, adds moisture.
4. Healthy Color Lock Kiwi Mask
- Description: Color-protecting hair mask.
- Key Features: Prolongs color, adds moisture.
Style
1. Style Blow It Up
- Description: Volumizing gel foam.
- Key Features: Adds lift and volume.
2. Style Curling Crème
- Description: Curl enhancing crème.
- Key Features: Defines curls, adds moisture.
3. Style Protect Me
- Description: Heat protection spray.
- Key Features: Protects up to 450°F, prevents heat damage.
4. Style Hard Up
- Description: Gel with maximum hold.
- Key Features: Strong hold, adds definition.
Texture
1. Texture Surfer Girl
- Description: Texturizing spray for beachy waves.
- Key Features: Adds texture, creates tousled waves.
2. Texture Beach’n Spray
- Description: Sea salt spray for texture.
- Key Features: Adds texture, matte finish.
3. Texture Sunny Vibes
- Description: Texturizing hair spray with sunflower extract.
- Key Features: Adds shine, lightweight texture.
4. Texture Foam Party
- Description: Volumizing foam mousse.
- Key Features: Provides volume, lightweight formula.
Recent Developments
New Products Launched
1. Big Weather Proof Frizz Control
- A humidity-resistant finishing spray recently launched.
2. Big Volume Flex Texture Spray
- A spray designed for volume with microfiber technology.
3. Healthy Shine Show Blowout Spray
- New shine-enhancing blowout spray.
4. Healthy Smooth Stunner Blowout Crème
- A crème for a smooth, silky blowout.
New Features Added
1. New & Improved Love Oil
- Enhanced formulation for better moisture.
2. Tri-Wheat Leave-In Conditioner
- Reformulated with advanced detangling and moisturizing properties.
Recent Partnerships
Together with Mental Health America (MHA), SexyHair empowers stylists and individuals to nurture their mental health through education, resources, and support.
Environmental Initiatives
1. Sustainable Packaging
- SexyHair products are now packaged with up to 100% Post Consumer Resin (PCR) plastic.
- Kept 34 tons of virgin plastic from entering landfills in 2020 and targeting saving 80 tons in 2021.
2. PETA Certification
- SexyHair products are cruelty-free and have received PETA certification.
Social Responsibility
1. Mental Health Advocacy
- SexyHair actively participates in normalizing mental health conversations and provides resources for mental well-being through partnerships with Mental Health America (MHA).
Investment in Professional Education
SexyHair offers a wide range of classes for hairstylists, focusing on cutting, styling, and grooming techniques. Top industry educators like Graham Nation and Shayla Tapilova lead these classes.
This report is based solely on the information provided in the provided data and does not include additional commentary.
