Shady Rays Company Research Report

Company Overview

• Name: Shady Rays

• Mission: To provide sunglasses that are stylish and durable, allowing wearers to engage in outdoor activities without fear of breaking or losing their shades, all while making a positive impact on the world through various charitable initiatives.

• Founded By: Chris Ratterman

• Headquarters: Simpsonville, KY, USA

• Key People:

• Chris Ratterman – Founder & CEO

• Dan Ratterman – COO

• Number of Employees: No information is available

• Revenue: No information is available

• What the Company is Known For: Shady Rays is primarily known for its stylish, durable sunglasses, and its innovative "Lost & Broken Protection" program, which offers a new pair of sunglasses if the originals are lost or broken.

Products

Shady Rays offers a diverse range of eyewear products, focusing on durability and style to cater to a variety of outdoor activities. Below are some of the featured products:

• Classics:

• Description: Best-selling vintage style with a wooden finish.

• Key Features: Timeless design with modern aesthetics and durable materials.

• Cayman:

• Description: Sunglasses with snap pin hinges and non-slip rubber temple tips for a versatile fit.

• Key Features: Enhanced fit and durability, suitable for a wide range of activities.

• Talon:

• Description: Premium rimless TR-90 sport frame with a no-slip fit.

• Key Features: Lightweight, sport-oriented design for active wearers.

• Allure:

• Description: Lightweight round lenses with a premium metal finish.

• Key Features: Combines elegance with functionality, providing a classic look with high-end materials.

Other product offerings include:

• Prescription sunglasses

• Blue light blocking glasses

• Snow goggles

• UV Protection Shirts

Recent Developments

• New Products Launched:

• Green Wolf: First eyewear brand specifically for golf, designed to cater to golfers.

• KFC Collection: A limited edition collection launched in collaboration with KFC.

• New Features:

• Launched the "Frontier Snow Goggles," allowing customers to trade in old goggles for Shady Rays' new models.

• Partnerships:

• A multi-year partnership with NASCAR team 23XI Racing to introduce advanced optical technology at the racetrack.

• Collaborations with various athletes and influencers such as NASCAR drivers Kyle Busch and Denny Hamlin, and AVP Volleyball Pro Hailey Harward.

• Charitable Initiatives:

• Partnered with Roc Solid Foundation to build backyard playsets for children battling cancer.

• Ongoing support for the Foundation for Cancer Research and donations exceeding 26 million meals to combat hunger across America.

• Partnership with First Descents to offer outdoor adventures to young adults with serious health conditions.

• Retail Expansion:

• Opened new store locations in Pigeon Forge, TN, Scottsdale, AZ, and Louisville, KY.

• Celebrated grand openings with giveaways and community events.

This report provides an in-depth look at Shady Rays, showcasing their innovative approach to eyewear, their commitment to social impact, and recent strategic expansions and collaborations. Despite limited financial data, it is evident that Shady Rays is a prominent player in the lifestyle and adventure eyewear market.