Shaheen Chevrolet Company Profile
Background
Shaheen Chevrolet, established in 1970, is a family-owned and operated dealership located in Lansing, Michigan. Over the past five decades, the dealership has built a reputation for providing an extensive inventory of new and pre-owned Chevrolet vehicles, along with comprehensive automotive services. The company's mission is to deliver the "Ultimate Automotive Experience" to its customers, emphasizing exceptional service and a wide selection of vehicles. As a recipient of the "Yearly Mark of Excellence" award, Shaheen Chevrolet has demonstrated its commitment to excellence in the automotive industry.
Key Strategic Focus
Shaheen Chevrolet's strategic focus centers on offering a diverse range of new and pre-owned Chevrolet vehicles, including sedans, coupes, trucks, and SUVs. The dealership provides competitive leasing and financing options, aiming to cater to a broad customer base. Additionally, Shaheen Chevrolet emphasizes customer convenience through services such as an 8-bay Quick Lube & Tire Center, a state-of-the-art Collision Center, and a Certified Service department. The dealership also boasts the largest parts warehouse in Michigan, ranking third in the country, ensuring prompt availability of parts and accessories.
Financials and Funding
Shaheen Chevrolet's estimated annual revenue is approximately $55.9 million, with an estimated revenue per employee of $363,000. The dealership employs around 154 individuals and experienced a 6% growth in employee count last year.
Technological Platform and Innovation
In 2014, Shaheen Chevrolet partnered with Reputation.com to enhance its online presence and customer engagement. This collaboration led to a 765% increase in total reviews, a 28% rise in Reputation Score, and an improvement in average star rating from 4.5 to 4.7. The dealership also achieved a 300% increase in Facebook click-through rates, reflecting its commitment to leveraging digital platforms for customer interaction.
Leadership Team
The leadership team at Shaheen Chevrolet includes:
- Jason Cords, General Manager
- Jeff Cords, New Car Sales Manager
- Dave Bonotto, Business Manager
- Tobbie Lansdell, New Car Sales & Leasing Consultant
These individuals play pivotal roles in the dealership's operations, contributing to its success and customer satisfaction.
Competitor Profile
Market Insights and Dynamics
The automotive dealership market in Lansing, Michigan, is competitive, with several dealerships vying for market share. Key factors influencing the market include inventory selection, customer service quality, pricing strategies, and online reputation.
Competitor Analysis
Shaheen Chevrolet's primary competitors in the Lansing area include:
- LaFontaine Chevrolet: Offers a range of new and used Chevrolet vehicles, emphasizing customer service and community involvement.
- Champion Chevrolet: Provides a diverse inventory and focuses on competitive pricing and financing options.
- Feldman Chevrolet: Known for its extensive inventory and commitment to customer satisfaction.
These competitors offer similar products and services, making customer experience and online reputation critical differentiators.
Strategic Collaborations and Partnerships
Shaheen Chevrolet's partnership with Reputation.com has been instrumental in enhancing its online reputation and customer engagement. This collaboration has led to significant improvements in review volume, star ratings, and social media engagement, contributing to increased showroom traffic and service volume.
Operational Insights
Shaheen Chevrolet's strategic considerations include maintaining a diverse inventory, offering competitive financing options, and providing exceptional customer service. The dealership's investment in digital platforms and online reputation management has strengthened its market position and competitive advantage.
Strategic Opportunities and Future Directions
Looking ahead, Shaheen Chevrolet aims to continue leveraging digital platforms to enhance customer engagement and expand its market reach. The dealership plans to invest in staff training and development to ensure high-quality service and explore opportunities for community involvement to strengthen its local presence.
