SHAKERS BAR & CATERING SUPPLIES - Comprehensive Analysis Report
Summary
SHAKERS BAR & CATERING SUPPLIES is a company established in Eastleigh, Hampshire, United Kingdom, dedicated to providing a comprehensive range of essentials for the catering and hospitality industry. Incorporated on July 18, 2014, the company aims to be a single-source supplier for bars, restaurants, and other catering businesses. Its mission is to efficiently supply consumables and equipment covering front-of-house, back-of-house, and hygiene requirements, thereby simplifying procurement for its clients. The company plays a significant role in enabling the operational efficiency and hygiene standards of the hospitality sector through its broad product catalog.
1. Strategic Focus & Objectives
Core Objectives
The primary objective of SHAKERS BAR & CATERING SUPPLIES is to serve as a comprehensive supplier to the hospitality sector, ensuring clients have access to all necessary consumables and equipment for their operations. This includes fulfilling both routine and specialized demands for efficient business functioning.
Specialization Areas
The company specializes in a diverse array of products tailored for the catering and hospitality industry. Key areas of expertise include catering disposables, packaging materials like cling film and foil, menu and display items, and a full spectrum of cleaning and hygiene solutions. They also provide essential barware, glassware, and toiletries, distinguishing themselves as a multifaceted supplier.
Target Markets
SHAKERS BAR & CATERING SUPPLIES primarily targets businesses within the hospitality and catering sectors. This includes a broad client base such as independent bars, restaurants, hotels, event caterers, and institutional food service providers who require a reliable and diverse source for their operational supplies.
2. Financial Overview
Funding History
SHAKERS BAR & CATERING SUPPLIES is an active and financially growing entity. As of April 30, 2024, the company demonstrated strong financial health. Its total assets had increased by 22% to £341.56K, reflecting a growth of £60.73K. The net worth saw a 14% increase, rising by £19.01K to £158.63K. A notable highlight was the 98% surge in cash at bank, which increased by £80.91K to reach £163.74K. Although liabilities also increased by 30% to -£182.93K, the net assets percentage improved by 3.27%, reaching 54%. These figures represent 12 months of trading activity up to the specified date.
3. Product Pipeline
Key Products/Services
SHAKERS BAR & CATERING SUPPLIES offers an extensive product portfolio to meet the diverse needs of its clientele:
Catering Disposables: A wide range of disposable items essential for food service and events.
Packaging Solutions: Includes cling film, foil, and baking parchment for food preparation and storage.
Menu and Display Products: Items for presentation and information dissemination within hospitality venues.
Cleaning Essentials: A comprehensive selection of cleaning cloths, sponges, scourers, brushes, mops, and buckets.
Cleaning Chemicals & Laundry Products: Specialized chemicals for deep cleaning, sanitation, and maintaining laundry hygiene.
Washroom and Hand Hygiene: Solutions for washroom upkeep, hand care, and sanitizing products.
First Aid Supplies: Essential first aid kits and related supplies for workplace safety.
Barware & Glassware: A selection of professional bar tools and various types of glassware, including products from GenWare Catering, Beaumont Barware, and Inspirational Glassware.
Toiletries: Guest amenities and toiletries, featuring brands like Duck Island Toiletries.
The company operates as a distributor, sourcing high-quality products from various manufacturers to provide a curated selection to its customers.
4. Technology & Innovation
SHAKERS BAR & CATERING SUPPLIES primarily functions as a distributor of physical goods. While it does not explicitly detail proprietary technologies or AI-driven capabilities in its operational process, the company is actively investing in enhancing its digital infrastructure. A new website is currently under development for shakers.tv, indicating a strategic move towards improving online presence, streamlining customer access, and potentially expanding its digital reach.
5. Leadership & Management
Executive Team
The company's leadership team includes key individuals responsible for strategic direction and operations:
Mr. Graham Gelderd: Director and a Person with Significant Control (PSC). Born in April 1950, he is a British national residing in England.
Mr. Craig Paul Gelderd: Active Director and a Person with Significant Control (PSC). Born in January 1977, he is a British national residing in England.
Recent Leadership Changes
On September 1, 2021, Mr. Craig Paul Gelderd's details as a director were updated, and he concurrently assumed a role as a Person with Significant Control within the company. This change signifies an evolution in his involvement and influence in the company's governance and strategic direction.
6. Social Media Presence and Engagement
SHAKERS BAR & CATERING SUPPLIES maintains a functional online presence, primarily through its domain, shakers.tv. While a new website is explicitly stated to be under development, the existing platform provides essential contact information, including an email (sales@shakers.tv). The company leverages its online presence to offer access to product brochures from its partner brands, facilitating customer exploration of its diverse offerings.
7. Competitive Analysis
The market for catering supplies is diverse and features a range of competitors from local distributors to national and international suppliers. SHAKERS BAR & CATERING SUPPLIES operates within an environment that includes general restaurant and hospitality supply companies, specialized barware distributors, and providers exclusively focused on cleaning and hygiene products. Larger entities in the broader market typically offer extensive catalogs of restaurant equipment and kitchen supplies, creating a competitive landscape characterized by variety and scale of offerings.
8. Market Analysis
Market Overview
The catering supplies market is a critical component of the wider hospitality industry, supporting operations for restaurants, bars, hotels, event caterers, and institutional food services. This market is driven by the consistent demand for consumables, operational equipment, and hygiene products essential for daily business and special events.
Market Trends
Key trends influencing this market include:
Evolving Food Service Practices: Changes in culinary trends and service models impact the demand for specific types of supplies.
Hygiene Regulations: Strict and evolving health and safety regulations drive demand for compliant cleaning and sanitization products.
Environmental Concerns: A growing preference for eco-friendly and sustainable disposable products.
Economic Conditions: The overall economic health significantly impacts the hospitality sector's purchasing power and demand for supplies.
The consistent need for a comprehensive suite of supplies, ranging from tabletop items to janitorial products, underpins the market's stability.
9. Strategic Partnerships
SHAKERS BAR & CATERING SUPPLIES bolsters its market offering through strategic collaborations with reputable brands. These partnerships allow the company to provide a specialized and high-quality product range to its customers. Key partners include:
GenWare Catering: For a variety of general catering equipment and supplies.
Beaumont Barware: For professional bar tools and accessories.
Inspirational Glassware: For diverse glassware solutions.
* Duck Island Toiletries: For high-quality guest toiletries and amenities.
These collaborations enable SHAKERS BAR & CATERING SUPPLIES to maintain a diverse and appealing product catalog.
10. Operational Insights
SHAKERS BAR & CATERING SUPPLIES distinguishes itself in the market through its extensive product range, positioning itself as a holistic supplier for bars and catering businesses. Its primary competitive advantage lies in offering a diverse catalog that allows customers to consolidate their purchasing needs with a single vendor, simplifying logistics and procurement. The ongoing development of a new website is a key operational initiative aimed at enhancing customer experience, improving access to products, and streamlining transactional processes.
11. Future Outlook
Strategic Roadmap
The ongoing development of a new website (shakers.tv) represents a core strategic initiative for enhancing SHAKERS BAR & CATERING SUPPLIES' digital footprint and improving customer interaction. This digital transformation is expected to open avenues for increased online sales, more effective product showcasing, and potentially broaden the company's market reach beyond its current base in Eastleigh, Hampshire. Sustaining a focus on diverse product offerings and nurturing strong relationships with supplier brands will be fundamental to the company's continued growth and competitive standing in the catering and hospitality supply market.
