Share.Market by PhonePe: Comprehensive Company Profile

Background

Overview

Share.Market is a financial services platform launched by PhonePe in August 2023, aiming to revolutionize the stock broking experience in India. It offers a wide range of investment products, including stocks, mutual funds, exchange-traded funds (ETFs), and WealthBaskets—curated collections of stocks and investment products aligned with specific themes, sectors, or market trends.

Mission and Vision

The platform's mission is to empower investors and traders by providing market intelligence, quantitative research-based WealthBaskets, and a scalable technology platform, thereby enhancing the overall customer experience. Its vision is to make investing accessible and convenient for all, leveraging PhonePe's extensive user base and technological capabilities.

Primary Area of Focus

Share.Market focuses on delivering a comprehensive suite of investment products and tools, combining research, convenience, and technology to cater to both novice and experienced investors. The platform emphasizes user-friendly interfaces, seamless onboarding processes, and advanced trading features to facilitate informed investment decisions.

Industry Significance

As a subsidiary of PhonePe, Share.Market leverages the parent company's strong presence in the digital payments sector to gain a competitive edge in the stock broking industry. Its entry into the market introduces a new dimension to discount broking by integrating quantitative research with execution, aiming to shift the focus from transaction-led to value-led experiences.

Key Strategic Focus

Core Objectives

• Empower Investors: Provide tools and resources that enable investors to make informed decisions.

• Enhance Accessibility: Simplify the investment process to attract a broader demographic, including first-time investors.

• Leverage Technology: Utilize advanced technology and data analytics to offer a seamless and efficient trading experience.

Specific Areas of Specialization

• WealthBaskets: Curated collections of stocks and investment products based on specific themes, sectors, or market trends.

• Market Intelligence: Providing real-time insights and analytics to assist in investment decision-making.

• User Experience: Focusing on a user-friendly interface and seamless onboarding process to enhance customer satisfaction.

Key Technologies Utilized

• Quantitative Research: Employing data-driven strategies to curate WealthBaskets and provide market insights.

• Advanced Trading Platforms: Offering robust trading interfaces with features like option chain analysis and real-time data integration.

• Mobile and Web Applications: Developing cross-platform applications to ensure accessibility and convenience for users.

Primary Markets or Conditions Targeted

• Retail Investors: Catering to both novice and experienced investors seeking a comprehensive and user-friendly trading platform.

• Tech-Savvy Users: Targeting individuals comfortable with digital platforms and seeking advanced trading tools.

• Financial Inclusion: Aiming to make investing accessible to a broader demographic, including those new to the stock market.

Financials and Funding

Funding History

As a subsidiary of PhonePe, Share.Market benefits from the financial backing and resources of its parent company. PhonePe has received significant investments from various entities, including Walmart, which has enabled the launch and expansion of Share.Market.

Total Funds Raised

Specific details regarding the total funds raised by Share.Market are not publicly disclosed. However, the platform operates under the financial umbrella of PhonePe, which has secured substantial funding to support its ventures.

Notable Investors

• Walmart: As a major investor in PhonePe, Walmart's backing extends to Share.Market, providing significant financial support.

• General Atlantic: Invested an additional $100 million into PhonePe, indirectly supporting Share.Market's operations.

Intended Utilization of Capital

The capital raised is utilized to develop and enhance Share.Market's technological infrastructure, expand its product offerings, and scale its operations to meet the growing demand for accessible and efficient investment platforms in India.

Pipeline Development

Key Pipeline Candidates

• Futures and Options (F&O) Trading: Introduced in April 2024, this feature allows users to engage in advanced trading strategies, enhancing the platform's appeal to experienced traders.

• Sheets Feature: Launched in December 2024, this tool enables users to integrate real-time market data into custom spreadsheets, simplifying strategy development and analysis.

Stages of Clinical Trials or Product Development

Share.Market is in the active development and expansion phase, continually introducing new features and products to enhance user experience and meet market demands.

Target Conditions

The platform targets a wide range of market conditions, providing tools and resources suitable for various investment strategies and market scenarios.

Relevant Timelines for Anticipated Milestones

• F&O Trading Launch: April 2024

• Sheets Feature Introduction: December 2024

Technological Platform and Innovation

Proprietary Technologies

• Quantitative Research Engine: A proprietary system that analyzes market data to create WealthBaskets and provide investment insights.

• Advanced Trading Interface: A user-friendly platform that supports complex trading strategies, including F&O trading.

Significant Scientific Methods

• Data Analytics: Utilizing advanced data analytics to inform investment decisions and strategy development.

• Machine Learning Algorithms: Employing machine learning to predict market trends and optimize WealthBaskets.

AI-Driven Capabilities

• Intelligent Investment Recommendations: Providing personalized investment suggestions based on user behavior and market analysis.

• Automated Strategy Building: Allowing users to create and test trading strategies using real-time data and historical performance.

Leadership Team

Key Executive Profiles

• Ujjwal Jain: Chief Executive Officer (CEO) of Share.Market, leading the platform's strategic direction and growth initiatives.

• Sujit Modi: Chief Investment Officer (CIO) of Share.Market, overseeing investment strategies and product development.

Professional Backgrounds

• Ujjwal Jain: Former CEO of WealthDesk and OpenQ, both wealth management companies acquired by PhonePe in May 2022.

• Sujit Modi: Co-founder of WealthDesk, with extensive experience in wealth management and financial technology.

Key Contributions or Roles within the Company

• Ujjwal Jain: Driving the overall vision and strategic initiatives of Share.Market, focusing on integrating research and technology to enhance the investment experience.

• Sujit Modi: Leading the development of investment products and strategies, ensuring they align with market trends and user needs.

Leadership Changes

Recent Significant Changes or Appointments

As of December 2025, there have been no publicly disclosed significant changes or appointments within Share.Market's leadership team.

Competitor Profile

Market Insights and Dynamics

The Indian stock broking market is highly competitive, with several established players offering a range of services. Share.Market differentiates itself by integrating quantitative research with trading capabilities, aiming to provide a value-led experience.

Competitor Analysis

• Zerodha: A leading discount broker in India, known for its low-cost trading services.

• Upstox: Offers a range of trading services with a focus on technology-driven solutions.

• Groww: Primarily a mutual fund investment platform, expanding into stock broking services.

Strategic Collaborations and Partnerships

Share.Market leverages PhonePe's extensive user base and technological infrastructure, providing a significant advantage in customer acquisition and service delivery.

Operational Insights

By combining PhonePe's reach with Share.Market's specialized offerings, the platform aims to capture a significant share of the growing retail investor segment in India.

Strategic Opportunities and Future Directions

Share.Market plans to expand its product offerings, including the introduction of Futures and Options trading, and enhance its technological capabilities to provide a more comprehensive and user-friendly investment platform.