Shareflow Company Profile

Background

Overview

Shareflow is a technology company specializing in digital out-of-home advertising solutions. Founded in 2019 and headquartered in Medellín, Colombia, Shareflow aims to democratize access to digital advertising by enabling businesses of all sizes to utilize large-scale digital displays for promotional purposes. The company's mission is to transform public spaces into dynamic advertising platforms, allowing brands to engage with audiences in innovative ways. Shareflow's vision is to make digital advertising accessible, programmatic, and deeply human, fostering a global movement that connects creators, businesses, and investors.

Industry Significance

In the rapidly evolving digital advertising landscape, Shareflow stands out by focusing on digital out-of-home (DOOH) advertising. This sector is experiencing significant growth, driven by advancements in technology and the increasing effectiveness of digital displays in capturing consumer attention. By providing a platform that simplifies the process of advertising on large-scale digital screens, Shareflow plays a pivotal role in expanding the reach and impact of digital advertising.

Key Strategic Focus

Core Objectives

Shareflow's primary objectives include:

• Democratizing Digital Advertising: Making digital out-of-home advertising accessible to businesses of all sizes, from small enterprises to global brands.

• Enhancing Programmatic Advertising: Developing a programmatic platform that allows for automated, data-driven advertising campaigns on digital displays.

• Fostering Human Connection: Creating advertising experiences that resonate with audiences on a personal level, moving beyond traditional, impersonal ads.

Areas of Specialization

Shareflow specializes in:

• Digital Out-of-Home Advertising: Utilizing large-scale digital displays in public spaces for advertising purposes.

• Programmatic Advertising Platforms: Developing automated systems that enable real-time bidding and placement of ads on digital screens.

• Audience Engagement Strategies: Crafting advertising content and experiences that foster genuine connections with viewers.

Key Technologies Utilized

Shareflow employs a range of technologies to achieve its objectives:

• Cloud Computing: For scalable and reliable delivery of advertising content.

• Data Analytics: To analyze audience behavior and optimize ad placements.

• Programmatic Advertising Tools: For automated ad buying and real-time bidding.

• Content Management Systems: To manage and schedule advertising content across various digital displays.

Primary Markets Targeted

Shareflow targets:

• Small and Medium Enterprises (SMEs): Providing affordable and accessible advertising solutions.

• Large Corporations: Offering advanced programmatic advertising capabilities.

• Advertising Agencies: Enabling agencies to expand their service offerings with digital out-of-home advertising.

Financials and Funding

Funding History

As of the latest available information, Shareflow has raised approximately $500,000 in funding.

Recent Funding Rounds

Specific details regarding recent funding rounds, including dates, amounts, and lead investors, are not publicly disclosed.

Notable Investors

Information about individual investors or venture capital firms backing Shareflow is not publicly available.

Utilization of Capital

The raised capital is intended to:

• Expand Technological Infrastructure: Enhancing the platform's capabilities to support a growing user base.

• Develop New Features: Introducing innovative tools and functionalities to improve user experience.

• Market Expansion: Entering new geographic markets and increasing brand visibility.

Pipeline Development

Key Pipeline Candidates

Shareflow is focusing on:

• Platform Enhancements: Improving the user interface and experience for advertisers.

• Integration with Additional Digital Displays: Expanding the network of digital screens available for advertising.

• Advanced Analytics Tools: Developing more sophisticated data analysis features for advertisers.

Stages of Development

The company is in the growth stage, with ongoing development of its platform and expansion of its service offerings.

Target Conditions

Shareflow aims to address the challenges of accessibility and affordability in digital out-of-home advertising, particularly for smaller businesses.

Anticipated Milestones

Key milestones include:

• Platform Upgrades: Scheduled releases of new features and improvements.

• Geographic Expansion: Entering new markets to increase the reach of its advertising solutions.

Technological Platform and Innovation

Proprietary Technologies

Shareflow has developed proprietary algorithms for:

• Audience Targeting: Ensuring ads reach the most relevant viewers.

• Content Scheduling: Optimizing the timing and placement of ads on digital displays.

Significant Scientific Methods

The company employs data analytics and machine learning techniques to:

• Analyze Viewer Engagement: Assessing how audiences interact with ads.

• Optimize Ad Performance: Adjusting strategies based on performance metrics.

Leadership Team

Key Executives

• Camilo Orozco Hurtado: Founder and CEO. Camilo is based in the Medellín Metropolitan Area, Colombia.

Professional Backgrounds

Specific details about the professional backgrounds of other leadership team members are not publicly disclosed.

Key Contributions

Under Camilo's leadership, Shareflow has developed its platform and expanded its services to democratize digital out-of-home advertising.

Competitor Profile

Market Insights and Dynamics

The digital out-of-home advertising market is experiencing rapid growth, driven by technological advancements and the increasing effectiveness of digital displays in capturing consumer attention. Shareflow operates in a competitive landscape with several key players.

Competitor Analysis

Shareflow's primary competitors include:

• Zenbe: A New York-based developer of mobile and web applications designed to facilitate information sharing among select groups of people.

• SocialFlow: A social distribution and monetization platform purpose-built for media companies, enabling them to distribute engaging social content and monetize across multiple social networks.

Strategic Collaborations and Partnerships

Specific details about Shareflow's collaborations or partnerships are not publicly disclosed.

Operational Insights

Shareflow differentiates itself by focusing on the democratization of digital out-of-home advertising, offering accessible and programmatic solutions that cater to both small businesses and large corporations.

Strategic Opportunities and Future Directions

Strategic Roadmap

Shareflow plans to:

• Enhance Platform Capabilities: Continuously improve the user experience and functionality of its advertising platform.

• Expand Market Reach: Enter new geographic markets to increase the availability of its services.

• Innovate Advertising Solutions: Develop new features and tools that address emerging needs in the digital advertising space.

Future Business Directions

The company aims to solidify its position as a leader in digital out-of-home advertising by focusing on accessibility, programmatic advertising, and human-centric advertising experiences.

Opportunities for Expansion

Shareflow has opportunities to expand its services by integrating with additional digital display networks and forming strategic partnerships to enhance its offerings.

Positioning for Future Objectives

By leveraging its innovative platform and focusing on user-centric solutions, Shareflow is well-positioned to achieve its future objectives in the evolving digital advertising landscape.