Sharp Promo Company Profile

Background

Company Overview

Sharp Promo, formerly known as Sharp Marketing, is a promotional product distributor based in Fort Lauderdale, Florida. Established in 1990, the company specializes in providing a wide range of promotional items, including branded apparel, custom merchandise, and corporate webstore solutions. Sharp Promo serves various industries, including hospitality, government, and corporate sectors, aiming to enhance brand visibility and customer engagement through quality promotional products.

Mission and Vision

• Mission: To help clients create long-lasting relationships with their customers through the power of promotional products.

• Vision: To go beyond the traditional and become the leading innovator in the promotional branding industry.

Industry Significance

Operating within the promotional products industry, Sharp Promo contributes to a sector valued at nearly $22 billion in the United States. The company plays a pivotal role in assisting businesses to enhance brand recognition and customer loyalty through customized promotional items.

Key Strategic Focus

Core Objectives

• Deliver high-quality promotional products tailored to client needs.

• Provide efficient and timely service to ensure client satisfaction.

• Innovate within the promotional products sector to offer unique branding solutions.

Areas of Specialization

• Branded apparel and custom merchandise.

• Corporate webstore development and management.

• Promotional items for hospitality, government, and corporate clients.

Key Technologies Utilized

• E-commerce platforms for online product catalogs and webstore management.

• Design software for customizing promotional products.

• Supply chain management systems to ensure timely delivery.

Primary Markets Targeted

• Hospitality industry.

• Government agencies.

• Corporate businesses seeking promotional solutions.

Financials and Funding

Funding History

Specific details regarding Sharp Promo's funding history, total funds raised, and recent funding rounds are not publicly disclosed. The company operates as a privately held entity, focusing on organic growth and reinvestment into its operations.

Notable Investors

As a privately held company, Sharp Promo does not have publicly known investors.

Utilization of Capital

The company utilizes its capital to:

• Expand product offerings.

• Enhance technological infrastructure.

• Develop and manage corporate webstores for clients.

Pipeline Development

Key Pipeline Candidates

Sharp Promo continually evaluates and introduces new promotional products to meet evolving client needs. While specific pipeline candidates are not publicly detailed, the company focuses on:

• Innovative branded merchandise.

• Customized apparel lines.

• Advanced corporate webstore solutions.

Stages of Development

The company is in the continuous development and enhancement phase, integrating client feedback and market trends to refine its product offerings.

Target Conditions

Sharp Promo targets various market conditions, including:

• Seasonal promotional campaigns.

• Corporate branding initiatives.

• Event-specific merchandise needs.

Anticipated Milestones

The company aims to achieve:

• Expansion of product lines.

• Increased client engagement through enhanced webstore functionalities.

• Strengthened partnerships with key industry players.

Technological Platform and Innovation

Proprietary Technologies

Sharp Promo leverages proprietary e-commerce platforms to provide clients with user-friendly online catalogs and webstore management tools. This technology enables seamless integration of promotional products into clients' branding strategies.

Significant Scientific Methods

The company employs design and customization software to create unique promotional items tailored to client specifications. Additionally, Sharp Promo utilizes supply chain management systems to ensure efficient product delivery.

Leadership Team

Key Executives

• Suzi Ernewein: President

• Benjamin Tohar: Purchasing Coordinator

• Nestor Villalobos: Vice President of Sales & Marketing

• Dori Hannon: Retail Representative

• Lauren Cohen: Senior Account Executive

• Lamiere Michaels: Sales Associate

• Alfredo Ignacio Romanelli: Production Manager

• Daniela: Senior Account Manager

• Tansy Eggers: Senior Account Executive

• Rebeca Padilla: Business Development Manager

Professional Backgrounds and Contributions

• Suzi Ernewein: As President, Suzi oversees the strategic direction and overall operations of Sharp Promo, ensuring alignment with the company's mission and vision.

• Benjamin Tohar: Serving as Purchasing Coordinator, Benjamin manages supplier relationships and procurement processes, ensuring product quality and timely availability.

• Nestor Villalobos: As Vice President of Sales & Marketing, Nestor leads sales strategies and marketing initiatives, driving business growth and brand recognition.

• Dori Hannon: Retail Representative responsible for managing retail accounts and ensuring customer satisfaction through personalized service.

• Lauren Cohen: Senior Account Executive handling key client accounts, providing tailored promotional solutions to meet client objectives.

• Lamiere Michaels: Sales Associate supporting sales operations and assisting clients in selecting appropriate promotional products.

• Alfredo Ignacio Romanelli: Production Manager overseeing the production process, ensuring quality control and efficient manufacturing of promotional items.

• Daniela: Senior Account Manager managing client relationships and coordinating project execution to meet client expectations.

• Tansy Eggers: Senior Account Executive focusing on client acquisition and retention, delivering customized promotional strategies.

• Rebeca Padilla: Business Development Manager identifying new business opportunities and fostering partnerships to expand the company's market presence.

Competitor Profile

Market Insights and Dynamics

The promotional products industry is a $22 billion sector in the United States, characterized by a diverse range of suppliers and products. Companies like Sharp Promo face competition from both large-scale distributors and specialized providers.

Competitor Analysis

• PCI: A leading provider of promotional products, offering a wide range of items and services.

• Experic: Specializes in promotional products with a focus on innovative designs and customization.

• Yourway: Provides promotional items with an emphasis on quality and customer service.

Strategic Collaborations and Partnerships

Sharp Promo has established partnerships with notable clients, including Norwegian Cruise Lines and Celebrity Cruises, to supply promotional branding items. These collaborations enhance the company's market position and showcase its capabilities in serving large-scale clients.

Operational Insights

Sharp Promo differentiates itself through:

• Quality Assurance: Ensuring high-quality products that meet client expectations.

• Customer Service: Providing personalized service to build long-term client relationships.

• Innovation: Continuously introducing new products and services to stay ahead in the market.

Strategic Opportunities and Future Directions

The company aims to:

• Expand Product Lines: Introduce new promotional items to cater to diverse client needs.

• Enhance Technological Capabilities: Develop advanced e-commerce platforms and webstore solutions.

• Strengthen Market Presence: Increase brand visibility through strategic marketing and partnerships.

Contact Information

• Website: www.sharppromo.com

• Social Media:

• Facebook: Sharp Promo Facebook

• Instagram: @sharppromo

• LinkedIn: Sharp Promo LinkedIn