Shaw University Market Research Report

Background

Overview

Shaw University, established on December 1, 1865, in Raleigh, North Carolina, holds the distinction of being the first historically black university (HBCU) in the Southern United States. Affiliated with the American Baptist Churches USA, Shaw has a rich history of pioneering achievements, including being the first college in North Carolina to offer a four-year medical school and the first HBCU to admit women.

Mission and Vision

Shaw University is committed to providing educational opportunities that foster academic excellence, cultural enrichment, and community engagement. The institution aims to empower students to become global leaders who contribute meaningfully to society.

Campus and Facilities

The university's main campus spans 24 acres in downtown Raleigh, featuring 32 buildings, including five national and state historic landmarks such as Estey Hall and Leonard Hall. Additionally, Shaw operates a 35-acre farm on Rock Quarry Road, enhancing its educational and community outreach initiatives.

Key Strategic Focus

Academic Programs

Shaw University offers a diverse range of undergraduate and graduate programs through its various schools and departments, including the School of Business and Professional Studies, the Department of Computer Science, and the Department of Education & Child Development. These programs are designed to equip students with the skills necessary to excel in their chosen fields.

Technological Integration

Recognizing the importance of technology in modern education, Shaw has established a Technology Advisory Council comprising experts from leading tech companies such as Apple, Google, Cisco, IBM, and Red Hat. This council advises the university on integrating cutting-edge technologies into its curriculum and operations.

Community Engagement

The Center for Racial and Social Justice at Shaw promotes meaningful social change by engaging students and the broader community in issues of rights and justice. Certificate programs focus on activism, strategic thinking, and leadership development to address challenges related to racial and ethnic differences.

Financials and Funding

Endowment and Revenue

As of the 2022 fiscal year, Shaw University's endowment was valued at approximately $13.2 million, reflecting an 8% growth from the previous year. The university reported total revenue of $36.2 million and expenses of $45.1 million in 2023, resulting in a net income deficit of $8.9 million.

Funding Sources

The university's revenue streams include contributions (41.4%), program services (56.6%), and investment income (1.6%). Notably, Shaw received a $500,000 grant from the Walmart Foundation through the UNCF to support accreditation efforts and professional development.

Enrollment and Student Demographics

Admissions

In 2022, Shaw University received 2,435 undergraduate applications, with an acceptance rate of 61%, admitting 1,486 students. The overall enrollment yield was 13.5%.

Student Body

The total enrollment in 2022 was 1,067 students, with 84.3% enrolled full-time. The student population is predominantly Black or African American (66.2%), followed by individuals identifying as Two or More Races (7.4%), White (2.72%), Asian (1.12%), Hispanic or Latino (0.656%), American Indian or Alaska Native (0.281%), and Native Hawaiian or Other Pacific Islanders (0.281%).

Leadership Team

Dr. Paulette R. Dillard – President and CEO

Dr. Dillard has been serving as the 18th President of Shaw University since 2018. With a background in biology and business administration, she has over 25 years of experience in clinical diagnostic medicine and academia. Under her leadership, Shaw has focused on technological integration, community engagement, and strategic partnerships.

Lynette Wood – Dean, School of Business and Professional Studies

As Dean, Lynette Wood oversees programs aimed at preparing students for successful careers through academic and experiential learning, strategic partnerships, and active engagement.

David Byrd – Vice President for Finance and Administration/CFO

David Byrd manages the university's financial operations, focusing on fiscal responsibility and strategic financial planning to support Shaw's mission and growth.

Competitor Profile

Market Insights and Dynamics

Shaw University operates within the competitive landscape of higher education institutions in North Carolina, particularly among HBCUs. The market is characterized by challenges such as declining enrollments and financial constraints, necessitating innovative strategies for sustainability and growth.

Competitor Analysis

Key competitors include Saint Augustine's University, North Carolina Central University, Winston-Salem State University, and Fayetteville State University. These institutions offer similar programs and target comparable student demographics, making differentiation through program offerings, technological integration, and community engagement crucial for Shaw's competitive positioning.

Strategic Collaborations and Partnerships

Technology Advisory Council

Shaw's Technology Advisory Council, comprising specialists from leading tech companies, provides guidance on integrating advanced technologies into the university's curriculum and operations, enhancing educational outcomes and student preparedness for the tech industry.

Center for Cybersecurity Education and Research

The university's Center for Cybersecurity offers a concentration in Cyber Operations, training students in technical skills, cyber policy, law, and ethics, thereby addressing the industry's demand for diverse talent.

Operational Insights

Real Estate Strategy

Shaw University is leveraging its prime downtown Raleigh location by developing the "ShawU District," aiming to create a mixed-use area that includes commercial spaces and community services. This initiative seeks to generate additional revenue streams and strengthen community ties.

Resource Sharing

In response to financial challenges, Shaw has explored resource-sharing arrangements with neighboring institutions like Saint Augustine's University, including shared faculty and facilities, to reduce costs and enhance operational efficiency.

Strategic Opportunities and Future Directions

Technological Advancement

By embedding technological skills into its curriculum and fostering partnerships with tech industry leaders, Shaw aims to position itself as a regional leader in tech education, preparing students for careers in emerging fields.

Community Development

The development of the ShawU District presents opportunities for community engagement, economic development, and enhanced university-community relations, contributing to the university's long-term sustainability and growth.

Enrollment Growth

Focusing on student retention, academic support, and career readiness programs, Shaw seeks to improve enrollment figures and graduation rates, ensuring student success and institutional stability.