Shepard Company Profile

Background

Overview

Shepard is a full-service event production company specializing in trade shows, corporate events, conferences, and exhibits. Established in 1905, the company has a rich legacy of over a century in the event services industry. Headquartered in Atlanta, Georgia, Shepard operates nationwide, offering comprehensive event solutions that encompass event identity, strategy, creative design, and execution.

Mission and Vision

Shepard's mission is to deliver exceptional event experiences that foster connections and drive business success. The company's vision is to be a trusted leader in the event production industry, known for innovation, quality, and customer-centric solutions.

Primary Area of Focus

The company's primary focus is on providing end-to-end event production services, including event identity, strategy, creative design, and execution. Shepard's expertise spans various event types, such as trade shows, corporate events, conferences, and exhibits.

Industry Significance

With over 120 years in the industry, Shepard has established itself as a significant player in the event services sector. The company's extensive experience and comprehensive service offerings have contributed to its reputation as a trusted partner for organizations seeking to create impactful and memorable events.

Key Strategic Focus

Core Objectives

Innovation: Continuously developing and implementing innovative event solutions to meet evolving client needs.

Customer-Centric Approach: Focusing on delivering exceptional customer service and fostering long-term client relationships.

Operational Excellence: Streamlining processes and enhancing efficiency to ensure high-quality event execution.

Specific Areas of Specialization

Event Identity and Strategy: Crafting unique event identities and strategic plans that align with clients' objectives.

Creative Design: Developing engaging and visually appealing event designs that resonate with target audiences.

Event Execution: Managing all aspects of event execution, from logistics to on-site coordination, ensuring seamless operations.

Key Technologies Utilized

Event Management Software: Utilizing advanced software solutions for event planning, registration, and attendee engagement.

Virtual Event Platforms: Leveraging technology to host virtual and hybrid events, expanding reach and accessibility.

Data Analytics Tools: Employing analytics to measure event success and gather insights for continuous improvement.

Primary Markets Targeted

Shepard primarily serves organizations across various industries, including technology, healthcare, education, and consumer goods, seeking to host impactful trade shows, conferences, and corporate events.

Financials and Funding

Funding History

As a privately held company, Shepard has not publicly disclosed detailed financial information or funding history.

Recent Developments

In January 2024, Shepard introduced a Board of Directors to enhance organizational governance and strategic direction. The board comprises industry experts and leaders, including Khalil Johnson, Frank Villamar, Debra Williams, Kevin Bird, and Carl Mitchell.

Pipeline Development

Key Initiatives

Shepard is focused on expanding its service offerings to include virtual and hybrid event solutions, catering to the growing demand for flexible event formats. The company is also investing in technology to enhance attendee engagement and data analytics capabilities.

Anticipated Milestones

Q2 2025: Launch of a new virtual event platform to support hybrid event experiences.

Q4 2025: Implementation of advanced data analytics tools to provide clients with actionable insights post-event.

Technological Platform and Innovation

Proprietary Technologies

Shepard has developed proprietary event management software that integrates various aspects of event planning, from registration to post-event analysis, streamlining processes and enhancing client satisfaction.

Significant Scientific Methods

Data Analytics: Utilizing data analytics to assess event performance and inform future strategies.

Audience Engagement Metrics: Employing metrics to measure attendee engagement and satisfaction, guiding content and format decisions.

Leadership Team

Executive Profiles

Carl Mitchell – Executive Chair: A veteran in the trade show industry since 1971, Mitchell purchased Shepard in 1982. He has held leadership roles on boards for the Atlanta Convention Visitor Bureau and the Exhibition Service Contractors Association.

Kevin Bird – Chief Executive Officer: With over two decades of industry expertise, Bird directs strategic growth with a focus on internal culture and customer-centric outcomes. His prior role as Executive Vice President of Sales at Shepard and contributions at Nielsen Business Media highlight his commitment to growth and innovation.

Khalil Johnson – Board Member: Former Chief Operating Officer of the Georgia World Congress Center Authority, Johnson brings extensive experience in managing large-scale venues and events.

Frank Villamar – Board Member: Currently serving as Chief Financial Officer at Miller Zell, Villamar previously held the role of Chief Financial Officer at Shepard, contributing significantly to the company's financial strategy.

Debra Williams – Board Member: Former Senior Vice President of ESOP Client Services at GreatBanc Trust Company, Williams offers expertise in employee ownership and financial services, with current board positions at Consigli Building Group and Halloran Consulting Group.

Competitor Profile

Market Insights and Dynamics

The event services industry is experiencing growth, driven by increasing demand for both in-person and virtual events. Technological advancements and the need for innovative event experiences are shaping the competitive landscape.

Competitor Analysis

Freeman Company: Established in 1927, Freeman is a leading global event services company offering comprehensive solutions for trade shows, exhibitions, and corporate events.

GES – Global Experience Specialists: Founded in 1926, GES provides event services worldwide, specializing in exhibition and event marketing solutions.

George P. Johnson Experience Marketing: Since 1914, this company has been a prominent player in event marketing, offering creative and strategic solutions for brand experiences.

Strategic Collaborations and Partnerships

Shepard has established partnerships with various venues, technology providers, and service vendors to enhance its event offerings and deliver comprehensive solutions to clients.

Operational Insights

Shepard differentiates itself through its long-standing industry experience, comprehensive service offerings, and commitment to innovation. The company's focus on customer-centric solutions and operational excellence positions it favorably in the competitive landscape.

Strategic Opportunities and Future Directions

Strategic Roadmap

Expansion of Virtual and Hybrid Events: Developing and offering virtual and hybrid event solutions to meet the evolving needs of clients.

Technological Advancements: Investing in technology to enhance event planning, execution, and post-event analysis capabilities.

Market Expansion: Exploring opportunities to enter new markets and industries, leveraging existing expertise to diversify service offerings.

Future Business Directions

Shepard aims to solidify its position as a leader in the event services industry by embracing technological innovations, expanding service offerings, and maintaining a strong focus on customer satisfaction.