Sheraton Hotels & Resorts: Company Profile

Background

Overview

Sheraton Hotels & Resorts is a globally recognized hospitality brand operating under Marriott International. Established in 1937, Sheraton has grown to encompass over 400 hotels and resorts across more than 70 countries, making it one of the largest hotel chains worldwide.

Mission and Vision

Sheraton's mission is to provide guests with a welcoming environment that fosters a sense of community and belonging. The brand's vision focuses on creating spaces where travelers and locals can connect, collaborate, and experience the world together.

Primary Area of Focus

Sheraton specializes in offering upscale accommodations and services tailored to both business and leisure travelers. The brand emphasizes community engagement, modern amenities, and a consistent guest experience across its global portfolio.

Industry Significance

As part of Marriott International, Sheraton contributes significantly to the company's global presence and revenue. The brand's extensive network and commitment to quality service have solidified its position as a leading player in the hospitality industry.

Key Strategic Focus

Core Objectives

• Global Expansion: Continuing to increase the number of properties worldwide to enhance brand visibility and accessibility.

• Brand Transformation: Undergoing a comprehensive renovation plan to modernize facilities and align with contemporary traveler preferences.

• Community Engagement: Strengthening connections with local communities through events, partnerships, and culturally relevant experiences.

Specific Areas of Specialization

• Upscale Accommodations: Providing high-quality rooms and services that cater to the needs of discerning travelers.

• Event Spaces: Offering versatile meeting and event venues equipped with modern technology and amenities.

• Culinary Experiences: Featuring diverse dining options that reflect local flavors and international cuisines.

Key Technologies Utilized

• Digital Transformation: Implementing advanced reservation systems and mobile applications to enhance guest convenience.

• Sustainability Initiatives: Adopting eco-friendly technologies and practices to reduce environmental impact.

Primary Markets Targeted

• Business Travelers: Providing amenities and services that support productivity and comfort during business trips.

• Leisure Travelers: Offering recreational facilities and experiences that cater to vacationing guests.

Financials and Funding

Funding History

Sheraton Hotels & Resorts operates as a subsidiary of Marriott International, which is publicly traded on the NASDAQ under the ticker symbol MAR. As of February 25, 2026, Marriott's stock price is $347.44, with a market capitalization of approximately $70.53 billion.

Recent Funding Rounds

Specific details regarding recent funding rounds for Sheraton are not publicly disclosed, as the brand is part of Marriott International's broader financial structure.

Notable Investors

As a publicly traded company, Marriott International's investors include institutional investors, mutual funds, and individual shareholders.

Intended Utilization of Capital

Capital raised by Marriott International is allocated across various segments, including property acquisitions, renovations, technology enhancements, and global expansion initiatives.

Pipeline Development

Key Pipeline Candidates

Sheraton continues to expand its global footprint with new hotel openings and renovations. For instance, a new Sheraton hotel is planned in Madrid, Spain, marking the brand's third location in the country. The project is set to begin in late 2024, with an estimated completion time of two years.

Stages of Development

• Planning: Identifying and securing locations for new properties.

• Construction: Building new hotels or renovating existing ones to meet brand standards.

• Launch: Opening new properties to the public and integrating them into the Sheraton portfolio.

Target Conditions

Sheraton targets urban centers, resort destinations, and emerging markets to diversify its portfolio and reach a broader audience.

Relevant Timelines

The Madrid project is scheduled to commence in late 2024, with completion expected in 2026.

Technological Platform and Innovation

Proprietary Technologies

• Reservatron: Introduced in 1958, it was the industry's first automatic electronic reservations system, revolutionizing hotel bookings.

Significant Scientific Methods

• Data Analytics: Utilizing guest data to personalize experiences and optimize operations.

• Sustainability Practices: Implementing eco-friendly technologies and practices to reduce environmental impact.

AI-Driven Capabilities

• Chatbots: Providing instant customer service and information through AI-powered chat interfaces.

• Predictive Analytics: Forecasting demand and optimizing pricing strategies using AI algorithms.

Leadership Team

Key Executive Profiles

• Arne Sorenson: President and CEO of Marriott International, overseeing the strategic direction of the company, including Sheraton Hotels & Resorts.

• Tina Edmundson: Global Brand Officer at Marriott International, responsible for brand strategy and transformation initiatives for Sheraton.

Competitor Profile

Market Insights and Dynamics

The global hospitality industry is characterized by intense competition, with numerous brands vying for market share in various segments. Sheraton competes with other upscale hotel chains such as Hyatt Regency, Westin, and Langham Hotels and Resorts.

Competitor Analysis

• Hyatt Regency: Offers a wide range of upscale accommodations and services, with a global presence in over 70 countries.

• Westin: Focuses on wellness and rejuvenation, providing amenities like Heavenly Beds and fitness programs.

• Langham Hotels and Resorts: Known for luxury accommodations and exceptional service, with properties in key global cities.

Strategic Collaborations and Partnerships

Sheraton collaborates with Marriott International's loyalty program, Marriott Bonvoy, offering members access to a vast network of hotels and exclusive benefits.

Operational Insights

Sheraton's asset-light business model focuses on franchising and management contracts, reducing capital expenditure and allowing for rapid expansion.

Strategic Opportunities and Future Directions

• Brand Transformation: Continuing to modernize properties to meet evolving guest expectations.

• Sustainability Initiatives: Enhancing eco-friendly practices to appeal to environmentally conscious travelers.

• Digital Innovation: Leveraging technology to improve guest experiences and operational efficiency.

Contact Information

• Official Website: Sheraton Hotels & Resorts

• Social Media:

• Facebook: Sheraton Hotels & Resorts

• Twitter: @Sheraton

• Instagram: @sheratonhotels

Sheraton Hotels & Resorts continues to evolve, focusing on innovation, community engagement, and delivering exceptional experiences to travelers worldwide.