shift-paradigm Research by SuperAGI

Company Overview

Shift Paradigm, established in 2001, is a business and growth partner located in Austin, Texas. The company excels in fostering growth for innovative organizations through the use of data, technology, and advanced processes. It functions as a consultancy that executes with the proficiency of an agency, offering services designed to align teams and deliver measurable outcomes. As of January 2025, Shift Paradigm records an estimated annual revenue of $35 million.

Leadership

Elizabeth "Liz" Ross: Chief Executive Officer (CEO), leading the company with a focus on redefining business growth through innovation.

Katey Martin: Senior Vice President of Delivery Operations, responsible for overseeing efficient project completion.

JT Bricker: Chief Strategy Officer, managing strategic planning and execution.

Beth Facette-Dent: Vice President of Technology & Data Strategy, driving the technological and data-driven initiatives.

Strategic Focus and Capabilities

Shift Paradigm is recognized for its capabilities in marketing and revenue operations, centering on the alignment of people, processes, and technology for growth. Its services include:

Growth Consulting: Providing strategic insights and thorough analysis to foster sustainable development.

Technology Transformation: Crafting and executing scalable technology solutions to boost efficiency and expedite digital transformation.

Personalized Experiences: Designing customer-centered experiences to enhance engagement and foster loyalty.

Recent Developments and Financials

The company secured a round of debt financing from Balance Point Capital Partners in December 2022 to fuel strategic acquisitions, including acquiring Ergo, an esteemed email marketing firm based in New York City. Further expanding its capabilities, Shift Paradigm acquired Principle Studios, a design and technology consultancy, in March 2024.

Achievements and Recognition

Shift Paradigm earned a place as a 2023 Inc. 5000 honoree, underscoring substantial growth and a pronounced market presence. It has successfully partnered with several Fortune 500 companies, delivering comprehensive projects that cover technology implementation, campaign creation, and global compliance.

Culture and Values

The company's culture emphasizes growth, problem-solving, and innovation within a remote yet collaborative team setting. Its core values are accountability, innovation integration, intentional collaboration, pride in work, and a drive to succeed. The team is also actively involved in community support and volunteer activities, showcasing its commitment to societal impact.

Competitor Profile

Overview

Shift Paradigm operates as a consultancy with the efficiency of an agency, emphasizing resolution of 'invisible problems' in revenue performance through strategic alignment between technology and strategy. While its revenue is estimated at $28.1 million, the company employs 213 staff members and has witnessed a 13% reduction in its workforce over the past year.

Key Competitors

1. AdsRole: Annual revenue of $28.9 million, with 219 employees and a 30% employee growth rate, offering a wide range of digital marketing solutions.
2. Hahn: Generates $24.4 million in revenue with 185 employees, known for its steady cross-industry presence.
3. KloudPortal: Reports $9.6 million in revenue, employing 80 individuals, showing a steady growth trajectory.
4. SCRIB3: Specialized in web3 and crypto branding, contributing $3.9 million with 41 employees, and a remarkable 310% growth rate.
5. Linkpatcher Agency: More modest revenue of $3.8 million with 40 employees but a robust 48% employee growth rate.

Strategic Direction

Shift Paradigm's dedication to resolving organizational misalignments provides a strategic edge, ensuring full-service marketing strategy integration aimed at increasing revenues. Its consultancy-agency hybrid model appears adaptable to diverse sectors, thereby positioning it as a dynamic leader in optimizing organizational growth strategies.