Company Profile: SHOEGR
Background
SHOEGR is a Mohali-based shoe care brand founded in 2021 by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy. The company specializes in providing comprehensive shoe cleaning, protection, and storage solutions, catering to a diverse range of footwear, including sneakers, boots, sandals, and casual shoes. SHOEGR aims to make shoe care an integral part of personal grooming, ensuring that footwear remains in optimal condition amidst India's diverse climate and urban challenges.
Key Strategic Focus
SHOEGR's strategic focus centers on:
- Product Innovation: Developing a diverse range of high-quality shoe care products tailored to various materials and footwear types.
- Market Expansion: Enhancing its direct-to-consumer (D2C) presence through an optimized e-commerce platform and establishing new retail partnerships to reach a broader audience.
- Brand Awareness: Educating consumers on the importance of proper shoe care through engaging content, influencer collaborations, and campaigns.
The company leverages its understanding of India's sneaker culture and urban lifestyle to position itself as a leader in the shoe care industry.
Financials and Funding
In March 2025, SHOEGR secured $100,000 in pre-seed funding from early-stage startup accelerator PedalStart. The capital is allocated towards:
- Product Portfolio Expansion: Introducing new products to meet diverse consumer needs.
- Market Reach Enhancement: Strengthening D2C operations and forming new retail partnerships.
- Brand Awareness Initiatives: Implementing marketing strategies to increase brand visibility.
Prior to this funding, SHOEGR achieved ₹50 lakh in monthly sales by October 2024 and projected to surpass ₹1 crore in monthly sales by FY 2025-26.
Pipeline Development
SHOEGR offers a comprehensive range of shoe care products, including:
- Cleaning Kits: Tailored for different materials like leather, suede, and canvas.
- Protection Sprays: Water-resistant sprays to maintain shoe cleanliness.
- Storage Solutions: Boxes and organizers for long-term shoe care.
The company continues to innovate, with plans to expand its product line to address emerging consumer needs.
Technological Platform and Innovation
SHOEGR distinguishes itself through:
- Proprietary Technologies: Developing specialized cleaning solutions and tools tailored for various shoe materials.
- Scientific Methodologies: Employing research-driven approaches to ensure product efficacy and safety.
- AI-Driven Capabilities: Utilizing data analytics to understand consumer preferences and optimize product offerings.
Leadership Team
- Saurabh Gupta: Co-Founder and Creative Director, responsible for brand vision and product design.
- Anuj Sachdeva: Co-Founder and Product Tech Lead, overseeing product development and technological integration.
- Ankit Roy: Co-Founder, focusing on operations and strategic partnerships.
The leadership team combines expertise in design, technology, and business operations to drive SHOEGR's growth and innovation.
Market Insights and Competitor Analysis
The Indian shoe care market is experiencing growth, driven by increasing awareness of footwear maintenance and the rise of sneaker culture. Key competitors include established brands like Kiwi and local startups offering similar products. SHOEGR differentiates itself through product innovation, cultural relevance, and a strong D2C strategy.
Strategic Collaborations and Partnerships
SHOEGR's partnership with PedalStart provides strategic guidance and funding, enhancing its market position and capacity for innovation.
Operational Insights
SHOEGR's focus on D2C sales through its e-commerce platform and major online marketplaces allows for direct consumer engagement and feedback, facilitating rapid product iteration and customer satisfaction.
Strategic Opportunities and Future Directions
SHOEGR aims to:
- Expand Product Line: Introduce new products addressing emerging consumer needs.
- Enhance Market Reach: Strengthen D2C operations and explore new retail partnerships.
- Increase Brand Awareness: Implement marketing strategies to boost brand visibility and consumer education.
The company's innovative approach and strong market presence position it well to achieve these objectives.
Contact Information
- Website: www.shoegr.com
- Social Media: LinkedIn (company profile)
- Headquarters: Mohali, India
