Company Profile of Shop LC and Competitor Analysis
Overview
Shop LC, headquartered in Austin, Texas, is a premier American cable television network and online retailer focusing on affordable, high-quality jewelry and lifestyle products. Initially established as the Liquidation Channel and The Jewelry Channel, Shop LC rebranded to emphasize its value-driven offerings. Founded in the U.S. in 2007 under the umbrella of the VGL Group, Shop LC utilizes its extensive expertise in gemstone manufacturing and direct sourcing to deliver exceptional value to its consumer base.
Business Model and Operations
Shop LC adopts an innovative, vertically integrated business model, significantly reducing supply chain costs to offer competitively priced products. The company operates six factories in India where skilled artisans produce a diverse range of products with a commitment to ethical and sustainable practices. Sourcing teams are strategically placed across China, Thailand, and Bali, while partnerships with entities in over 32 countries enhance their product catalog's international appeal. Shop LC's global retail market presence is further solidified through an omnichannel distribution model, incorporating television, web, mobile, smart TV, and social media platforms.
Products and Services
Shop LC extends its product offerings beyond jewelry to include fashion accessories, home decor, and beauty products. Notable are promotions like daily specials, live auctions, and many products priced under $25. The “Your Purchase Feeds...” initiative underscores Shop LC’s social responsibility, aiming to donate one million meals per day by 2031 to children in need, facilitated through partnerships with NGOs such as Akshaya Patra. The company excels in customer service, providing personalized shopping experiences, a 30-day return policy, and price guarantees.
Leadership and Key Figures
- Sunil Agrawal: CEO of Shop LC, leveraging his role as Managing Director at parent company, Vaibhav Global Ltd. His leadership pathway emphasizes value delivery through a vertically integrated approach in the jewelry industry.
- Amit Agarwal: President, leading strategic initiatives to fuel company growth and efficiency.
Financial Performance
Shop LC boasts an estimated annual revenue of $75 million as of 2025, reflecting consistent growth and a successful business model. The company focuses on reinvesting in technology and operational enhancements to boost productivity and improve customer experience.
Competitive Landscape
Jewelry Television (JTV)
- Position: A significant player in the television network and e-commerce marketplace, specializing in fine jewelry and gemstones. JTV broadcasts to over 80 million U.S. households via multiple channels.
- Location: Knoxville, Tennessee, USA.
- History and Expansion: Transitioned from America's Collectibles Network in 1993 to JTV in 2002, with milestone partnerships like Ion Television in 2023.
- Legal Challenges: Faced a class action lawsuit in 2008 over gemstone treatment disclosures.
Ross-Simons
- Focus: Esteemed for luxury jewelry, concentrating on diamonds, gemstones, and estate pieces.
- Headquarters: Cranston, Rhode Island, USA.
- Model: Operates a multi-channel retail strategy incorporating physical stores and online platforms, serving a customer base of over four million.
- Corporate Affiliation: A division of Luxury Brand Holdings, also comprising Sidney Thomas Jewelers.
Angara
- Core Specialization: Known for custom-designed, gemstone-focused fine jewelry with extensive consumer customization options.
- Headquarters: Primarily online operations from Los Angeles, California, USA.
- Strategy: Maximizes a vertically integrated model to ensure quality and sustainability in product offerings.
- Market Strength: Pioneers in utilizing technology for jewelry design, broadening accessibility of bespoke pieces.
Pompeii3
- Operations: Focus on fine diamond jewelry, encompassing both natural and lab-grown variants.
- Location: Libertyville, Illinois, USA.
- USP: Combines traditional craftsmanship with modern technological advances in jewelry making.
- Service Approach: Prioritizes personalized service and gemological education to enrich customer engagement.
The Pearl Source
- Product Domain: Specializes in pearl jewelry like necklaces and earrings crafted from diverse pearls (Freshwater, Akoya, Tahitian).
- Headquarters: Los Angeles, California, USA.
- Market Strategy: Focuses on quality and customer satisfaction, solidifying its reputation in pearl jewelry retail.
- Industry Acknowledgement: Acclaimed for product excellence and customer satisfaction in several high-profile publications.
Social Media and Online Presence
- Shop LC leverages a robust online presence through various social media platforms, smart TV, and mobile applications, contributing to its visibility and customer interaction in the digital landscape.
