Company Research Report: Shopalyst
Company Overview
- Name: Shopalyst
- Mission: "To transform scrolling and searching moments into shopping moments, thereby connecting people with products they love seamlessly."
- Founded: No information is available
- Founders: No information is available
- Key People: No information is available
- Headquarters: No information is available
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Shopalyst is known for its discovery commerce platform that connects brands with digital consumers, making any digital experience an opportunity for shopping.
Products
Platform
- Discovery Commerce Platform
- Description: Shopalyst offers an intuitive platform designed for modern marketers to create and execute discovery commerce campaigns across diverse digital platforms.
- Key Features:
- Ease of use for building brand and driving sales.
- Data insights and automation to improve returns on ad spends (ROAS).
Applications
- Smart Integrations
- Description: These are integrations with popular media and e-commerce platforms to turn digital moments into shopping opportunities.
- Key Features:
- Time ads for action, targeting with 5X attention from consumers.
- Friction-free shopping experience from ads, increasing conversion from browsing to buying by 8X.
- First Party Intent-Based Targeting
- Description: Optimizes campaigns to deliver 3X higher brand awareness and sales lift.
- Shoppable Ads
- Description: Campaigns designed to drive consumers directly from awareness to purchase.
Recent Developments
- New Products Launched:
- ONDC Plugin: They have been integrating brands like boAt and Sleepy Owl Coffee into the Open Network for Digital Commerce (ONDC).
- New Features Added:
- Full Funnel Reporting: Offering comprehensive tracking for ad campaigns from visibility to purchase.
- New Partnerships:
- boAt: Partnership to integrate boAt into the ONDC network.
- Sleepy Owl Coffee: Integrated into the ONDC network.
- Alpino Health Foods: Recently onboarded to the ONDC network.
- WOW Skin Science: Joined the ONDC network in early 2023.
Success Stories and Case Studies
- Beauty & Personal Care:
- Retargeting Campaigns: Curated product ads offering optimized purchase paths.
- In-Banner Shopping Activation: Higher engagement and sell-through from display campaigns.
- Influencer Marketing: Connecting and driving sales through a guided sales experience with influencer networks.
- Household Goods:
- Conversational Commerce: Interaction with digital consumers through AI-driven chatbots.
Insights and Articles
- Audience Targeting & Data Management Strategy
- Articles discussing the impacts of Google’s reversal on third-party cookies and strategies for a cookie-less world.
- Defining Discovery Commerce
- Guides and insights on accelerating ONDC journeys and transforming online shopping journeys through discovery commerce.
- Digital Advertising Strategy
- Playbooks for activating full funnel marketing from platforms like Facebook Ads and Google Ads.
Additional Resources
For a detailed exploration of Shopalyst’s applications and success stories:
- Case Studies: Practical examples from various industries demonstrating the impact of discovery commerce.
- Resources: Guides and articles on audience targeting, digital advertising strategies, and more.
For more information on how Shopalyst can enhance your brand's digital experience and unlock opportunities for discovery commerce, consider scheduling a demo.
About Us, Press, Support, and Contact information are available on their official website.
