Shopbrain Company Profile

Background

Overview

Shopbrain is an AI-powered shopping assistant developed by Yroo Inc., a meta-search engine and big data company. Founded in 2015, Shopbrain aims to empower consumers by providing real-time price comparisons across a vast array of online retailers. The platform utilizes artificial intelligence to search over 10,000 retailers, merchants, and search engines, including major platforms like Amazon, Best Buy, Home Depot, Walmart, Target, and Google Shopping, cataloging over 1 billion products.

Mission and Vision

Shopbrain's mission is to enhance the online shopping experience by enabling consumers to make informed purchasing decisions through instant and unbiased price comparisons. The vision is to become the leading virtual shopping assistant, leveraging AI to save consumers time and money while promoting price transparency in the e-commerce landscape.

Primary Area of Focus

The primary focus of Shopbrain is to provide consumers with a seamless and efficient way to find the best prices for products across various online platforms. By integrating with numerous retailers, Shopbrain ensures that users have access to the most competitive pricing available.

Industry Significance

In an era where online shopping is prevalent, consumers often face challenges in identifying the best deals due to the vast number of options and pricing variations. Shopbrain addresses this issue by offering a solution that aggregates and compares prices in real-time, thereby enhancing consumer confidence and satisfaction in online shopping.

Key Strategic Focus

Core Objectives

Price Transparency: Provide consumers with clear and accurate pricing information to facilitate informed purchasing decisions.

Consumer Empowerment: Equip shoppers with tools that enable them to find the best deals effortlessly.

Market Expansion: Increase the number of partnered retailers and expand the product catalog to offer a comprehensive shopping experience.

Specific Areas of Specialization

Real-Time Price Comparison: Utilize AI to deliver instant price comparisons across a wide range of products and retailers.

Consumer Reviews Integration: Aggregate customer reviews to provide insights into product quality and value.

Mobile Accessibility: Offer mobile applications with barcode scanning capabilities to facilitate in-store price comparisons.

Key Technologies Utilized

Artificial Intelligence: Employ AI algorithms to analyze and compare prices across multiple platforms.

Machine Learning: Use machine learning to improve the accuracy and relevance of price comparisons and recommendations.

Mobile Development: Develop mobile applications for iOS and Android to extend accessibility and functionality.

Primary Markets or Conditions Targeted

Online Shoppers: Individuals seeking the best prices and deals across various e-commerce platforms.

Retailers: Businesses aiming to enhance their online presence and competitiveness by offering transparent pricing.

Mobile Users: Consumers who prefer using smartphones for in-store and online shopping.

Financials and Funding

Funding History

Yroo Inc., the parent company of Shopbrain, has raised over $15 million USD since its inception.

Recent Funding Rounds

In June 2020, Yroo Inc. completed a rights offering by way of private placement, raising total proceeds of US$1.4 million. This funding was utilized to restructure existing debt and strengthen the company's financial foundation.

Notable Investors

Specific details about individual investors are not publicly disclosed.

Intended Utilization of Capital

The capital raised has been directed towards debt restructuring and supporting the execution of Yroo Inc.'s business plan, including the development and expansion of Shopbrain's services.

Pipeline Development

Key Pipeline Candidates

Shopbrain's primary product is its AI-powered shopping assistant, which has been developed and is actively used by consumers.

Stages of Development

Browser Extension: Launched in November 2018, the browser extension allows users to compare prices across various online retailers.

Mobile Application: Introduced in March 2019, the mobile app extends Shopbrain's capabilities to in-store shopping through barcode scanning.

Target Conditions

The platform targets consumers seeking the best prices for a wide range of products across multiple online and physical retailers.

Relevant Timelines for Anticipated Milestones

As of December 2025, Shopbrain continues to enhance its platform, focusing on expanding its retailer partnerships and improving AI algorithms to provide more accurate and timely price comparisons.

Technological Platform and Innovation

Proprietary Technologies

AI Algorithms: Developed proprietary algorithms that analyze and compare prices across numerous retailers in real-time.

Barcode Scanning Technology: Integrated barcode scanning features in the mobile app to facilitate in-store price comparisons.

Significant Scientific Methods

Data Aggregation: Collect and process data from over 10,000 retailers to provide comprehensive price comparisons.

Machine Learning: Implement machine learning techniques to refine price comparison accuracy and relevance.

Leadership Team

James Cunningham

Position: CEO and Co-Founder

Professional Background: Extensive experience in technology and e-commerce, with a focus on developing innovative solutions to enhance consumer experiences.

Key Contributions: Led the development and launch of Shopbrain's AI-powered shopping assistant, overseeing its growth and integration with numerous retailers.

Nick Zhu

Position: Co-Founder and Chief Technology Officer

Professional Background: Background in technology and big data, with expertise in developing scalable and efficient systems for data processing and analysis.

Key Contributions: Played a pivotal role in the technical development of Shopbrain, including the creation of AI algorithms and data aggregation systems.

Robert Clarkson

Position: Special Advisor to CEO and Board of Directors

Professional Background: Seasoned executive with experience in business development and partnerships, having held senior roles at companies like PayPal and American Express.

Key Contributions: Appointed in November 2020 to support business development and revenue growth plans, and to identify potential strategic partners.

Competitor Profile

Market Insights and Dynamics

The online shopping market is highly competitive, with numerous platforms offering price comparison and deal-finding services. Consumers are increasingly seeking tools that provide real-time price comparisons and product reviews to make informed purchasing decisions.

Competitor Analysis

Sweft: Offers price comparison services with a focus on user-friendly interfaces and comprehensive product listings.

RatePunk: Provides browser extensions that alert users to better prices while shopping online.

WOW Concept: Combines e-commerce with social media features, allowing users to discover products through social interactions.

Strategic Collaborations and Partnerships

Shopbrain has collaborated with various retailers to integrate its price comparison tools, enhancing the value proposition for both consumers and businesses. Specific details about these partnerships are not publicly disclosed.

Operational Insights

Shopbrain differentiates itself through its comprehensive AI-driven price comparison capabilities, extensive retailer partnerships, and user-friendly mobile applications. These features provide a competitive edge in the market by offering consumers a seamless and efficient shopping experience.

Strategic Opportunities and Future Directions

Shopbrain aims to expand its retailer network, enhance AI algorithms for more accurate price predictions, and explore new markets to increase its user base. Future developments may include integrating additional features such as personalized shopping recommendations and loyalty programs to further engage consumers.