ShopHowell Company Profile

Background

Mission and Vision

ShopHowell is dedicated to simplifying the e-commerce journey for minority-owned businesses. Their mission is to level the playing field by providing comprehensive services, bespoke consulting, and curated educational courses, ensuring that brands not only launch but excel in the digital marketplace. Their vision is to become the world-renowned and trusted epicenter for the minority-owned business community in the e-commerce realm, where learning converges with service, fostering unparalleled business growth.

Primary Area of Focus and Industry Significance

Founded in 2020, ShopHowell specializes in offering tailored e-commerce solutions to early-stage brands, particularly minority-owned businesses. By addressing challenges such as brand identity establishment and online sales optimization, especially on platforms like Amazon, they empower businesses to effectively grow their presence and profitability in the competitive e-commerce landscape.

Key Strategic Focus

Core Objectives

Brand Development: Crafting unique and resonant brand identities that align with the business's vision and values.

E-commerce Optimization: Enhancing product visibility and sales through strategic listing optimization, A+ content creation, and storefront design.

Educational Empowerment: Providing educational courses and workshops to bridge knowledge gaps and empower minority-owned enterprises.

Specific Areas of Specialization

Branding Services: Logo design, color palette creation, and font selection.

Packaging Design: Innovative and captivating packaging solutions.

Imaging and Digital Photoshoots: High-quality product imagery.

Web Design: User-centric websites that drive conversions.

Amazon Services: Listing optimization, A+ content, storefront design, and PPC advertising.

Key Technologies Utilized

AI-Driven Content: Utilizing artificial intelligence to create personalized educational content and service suggestions tailored to each business's unique stage.

SEO-Focused Strategies: Implementing search engine optimization techniques to enhance product visibility on platforms like Amazon.

Primary Markets Targeted

ShopHowell primarily targets early-stage brands and businesses looking to establish or enhance their e-commerce presence, particularly on the Amazon platform.

Financials and Funding

Funding History

ShopHowell has raised a total of $18,500 in funding.

Notable Investors

The company has received investment from the Network for Teaching Entrepreneurship.

Intended Utilization of Capital

The capital raised is intended to support the expansion of ShopHowell's services, including the development of AI-driven educational content, enhancement of e-commerce optimization tools, and the scaling of their educational programs for minority-owned businesses.

Pipeline Development

Key Pipeline Candidates

ShopHowell's pipeline includes the development of AI-powered educational tools and the expansion of their service offerings to include more comprehensive e-commerce solutions for minority-owned businesses.

Stages of Development

The company is in the development and implementation stages of these initiatives, focusing on integrating AI technologies and expanding their service portfolio.

Target Conditions

The primary focus is on addressing the challenges faced by minority-owned businesses in establishing a strong e-commerce presence and optimizing online sales.

Anticipated Milestones

Short-Term: Launch of AI-driven educational content tailored for minority-owned businesses.

Medium-Term: Expansion of service offerings to include comprehensive e-commerce solutions.

Long-Term: Establishment as a leading resource for minority-owned businesses in the e-commerce sector.

Technological Platform and Innovation

Proprietary Technologies

AI-Powered Educational Tools: Developing AI-driven content to provide personalized educational resources and service suggestions.

Significant Scientific Methods

Data Analytics: Utilizing data analytics to inform service development and optimize e-commerce strategies for clients.

AI-Driven Capabilities

Personalized Learning Paths: Creating customized educational content based on the unique needs and stages of each business.

Leadership Team

Jevon Howell – Founder & CEO

Professional Background: Holds a Master's in Management in Entrepreneurial Leadership from Babson College and a Bachelor's in Marketing from Florida International University.

Key Contributions: Founded ShopHowell in 2020, leading the company's mission to simplify e-commerce for minority-owned businesses.

Victoria Suarez – Director of Brand Operations

Professional Background: Based in Venezuela, with a strong background in brand management and operations.

Key Contributions: Oversees brand operations, ensuring alignment with client objectives and market trends.

Stephanny Parra – Creative Director

Professional Background: Also based in Venezuela, with expertise in creative direction and design.

Key Contributions: Leads the creative team in developing compelling visual content for clients.

Rommel Carpio – PPC Expert & Brand Assistant

Professional Background: Located in the Philippines, with experience in pay-per-click advertising and brand assistance.

Key Contributions: Manages PPC campaigns and supports brand development initiatives.

Felipe Coquies – Audiovisual Designer

Professional Background: Based in Colombia, with a passion for design and multimedia.

Key Contributions: Creates engaging audiovisual content to enhance brand storytelling.

Leadership Changes

As of the latest available information, there have been no significant changes or appointments within ShopHowell's leadership team.

Competitor Profile

Market Insights and Dynamics

The e-commerce industry continues to experience rapid growth, with increasing opportunities for businesses to establish online presences. However, challenges persist for minority-owned businesses in accessing resources and expertise to navigate this competitive landscape.

Competitor Analysis

ShopHowell operates in a competitive market with several key players offering e-commerce solutions. Notable competitors include:

ShopHer Media: Specializes in influencer marketing, performance marketing, and content amplification.

ShopAtHome: Focuses on providing online shopping deals and coupons.

Shoppers Hault: Offers a platform for online shopping with a focus on fashion and apparel.

Strategic Collaborations and Partnerships

ShopHowell has collaborated with community development organizations to conduct educational courses and workshops, aiming to empower minority-owned businesses in the Miami, Florida region.

Operational Insights

ShopHowell differentiates itself by focusing specifically on minority-owned businesses, offering tailored services that address unique challenges faced by these enterprises in the e-commerce space. Their comprehensive approach, combining service, education, and empowerment, sets them apart from competitors.

Strategic Opportunities and Future Directions

Strategic Roadmap

Short-Term: Expand educational programs to reach a broader audience of minority-owned businesses.

Medium-Term: Enhance AI-driven tools to provide more personalized support for clients.

Long-Term: Establish a global presence as a leading resource for minority-owned businesses in the e-commerce sector.

Future Business Directions

ShopHowell plans to diversify its service offerings, including the development of AI-powered educational tools and the expansion of e-commerce solutions, to better serve the evolving needs of minority-owned businesses.

Opportunities for Expansion

There is significant potential for ShopHowell to expand its reach by partnering with additional community organizations and leveraging digital platforms to offer services to a wider audience.

Current Strengths

ShopHowell's deep understanding of the challenges faced by minority-owned businesses, combined with their comprehensive service offerings and commitment to education, positions them well to achieve future objectives.