ShopMy Company Profile

Background

Overview

ShopMy is a rapidly growing influencer marketing platform founded in 2020 by Harry Rein, Chris Tinsley, and Tiffany Lopinsky. Headquartered in New York, the company connects leading brands with influential creators, primarily within the beauty, fashion, and lifestyle sectors. ShopMy enables creators to monetize their product recommendations through personalized digital storefronts, while brands gain access to a curated network of creators to enhance their marketing efforts.

Mission and Vision

ShopMy's mission is to empower creators by providing them with the tools to effectively monetize their influence, thereby fostering authentic partnerships between creators and brands. The company's vision is to transform creator marketing into a measurable, performance-based channel, bridging the gap between content creators and brands to drive mutual success.

Primary Area of Focus

ShopMy focuses on influencer marketing, offering a platform where creators can share product recommendations and earn commissions through personalized storefronts. The platform serves as a bridge between creators and brands, facilitating seamless collaborations and enhancing the efficiency of marketing campaigns.

Industry Significance

In the evolving creator economy, ShopMy has established itself as a significant player by offering innovative solutions that address the challenges faced by both creators and brands. Its approach to monetization and partnership management has set new standards in the influencer marketing industry.

Key Strategic Focus

Core Objectives

Creator Empowerment: Provide creators with tools to monetize their influence effectively.

Brand Collaboration: Facilitate seamless partnerships between brands and creators to enhance marketing efforts.

Performance Measurement: Offer data-driven insights to measure the success of marketing campaigns.

Specific Areas of Specialization

Affiliate Marketing: Enabling creators to earn commissions through personalized storefronts.

Creator Network Management: Curating a diverse and influential network of creators.

Brand Partnership Facilitation: Streamlining the process for brands to discover and collaborate with creators.

Key Technologies Utilized

AI-Powered Personalization: Utilizing artificial intelligence to tailor product recommendations and enhance user experience.

Data Analytics: Employing advanced analytics to track performance metrics and optimize campaigns.

E-commerce Integration: Seamlessly integrating with e-commerce platforms to facilitate transactions and monitor sales.

Primary Markets or Conditions Targeted

ShopMy primarily targets the beauty, fashion, and lifestyle sectors, focusing on markets where influencer marketing has a significant impact on consumer purchasing decisions.

Financials and Funding

Funding History

As of July 2025, ShopMy has raised a total of $99.4 million across three funding rounds, including a significant Series B round.

Total Funds Raised

$99.4 million

Recent Funding Rounds

Series B (January 2025): $77.5 million led by Bessemer Venture Partners, Bain Capital Ventures, and Menlo Ventures.

Notable Investors

Bessemer Venture Partners

Bain Capital Ventures

Menlo Ventures

AlleyCorp

Inspired Capital

Intended Utilization of Capital

The funds are allocated towards product development, expanding the creator network, and enhancing technological infrastructure to support the platform's growth and innovation.

Pipeline Development

Key Pipeline Candidates

ShopMy's pipeline includes the continuous development of features that enhance creator monetization and brand collaboration, such as:

Lookbooks: An automated gifting tool that streamlines the process of sending products to influencers.

Circles: A feature that allows consumers to group their favorite creators and view all their recommended products in a single, personalized storefront.

Stages of Development

These features are in active development, with Lookbooks already facilitating the distribution of over $2 million worth of gifted items.

Target Conditions

The developments aim to address the challenges of product discovery and monetization faced by creators and brands in the influencer marketing space.

Relevant Timelines for Anticipated Milestones

Lookbooks: Launched four months ago, facilitating over $2 million in gifted items.

Circles: Expected to enhance consumer engagement and creator monetization upon release.

Technological Platform and Innovation

Proprietary Technologies

AI-Powered Personalization: Enhances product recommendations and user experience.

Automated Gifting Tools: Streamlines the process of sending products to influencers.

Significant Scientific Methods

Data Analytics: Utilized to track performance metrics and optimize campaigns.

E-commerce Integration: Facilitates seamless transactions and sales monitoring.

Leadership Team

Harry Rein – CEO

Harry Rein is the Chief Executive Officer of ShopMy. He has a background in computer science and AI from MIT and has previously founded an e-tutoring startup.

Chris Tinsley – Co-Founder

Chris Tinsley is a Co-Founder of ShopMy and holds an MBA from MIT Sloan. He has been instrumental in the company's strategic direction and growth.

Tiffany Lopinsky – Co-Founder and COO

Tiffany Lopinsky is the Chief Operating Officer and Co-Founder of ShopMy. She is a Harvard graduate and a seasoned food blogger, contributing her deep understanding of the influencer landscape to the company.

Competitor Profile

Market Insights and Dynamics

The influencer marketing industry is experiencing rapid growth, with projections estimating the global creator economy to reach $500 billion by 2027. This expansion presents significant opportunities for platforms like ShopMy to capture market share.

Competitor Analysis

LTK: A well-established platform offering a vast network of brands and creators, primarily in the fashion and lifestyle sectors.

GRIN: Focuses on influencer relationship management and campaign tracking, catering to brands seeking comprehensive influencer marketing solutions.

Strategic Collaborations and Partnerships

ShopMy has established partnerships with over 1,000 brands, including Nike, NET-A-PORTER, Chanel, Drunk Elephant, and Tatcha, enhancing its market presence and credibility.

Operational Insights

ShopMy differentiates itself by offering a platform that allows creators to feature any affiliate links, providing greater flexibility compared to competitors.

Strategic Opportunities and Future Directions

ShopMy plans to expand its creator network and brand partnerships, enhance its technological infrastructure, and introduce new features to improve user experience and monetization capabilities.