SHREWSBURY, ZACHARY C - Candidate Profile

Summary

Zachary C. Shrewsbury is a West Virginian native, a U.S. Marine Corps veteran, and a community organizer and activist. He was a candidate for the Democratic nomination for the 2024 United States Senate election in West Virginia. His campaign was focused on representing the working class and addressing the critical problems facing West Virginians, with the aim to amplify the concerns of those not adequately represented.

1. Strategic Focus & Objectives

Core Objectives

Shrewsbury's campaign centered on labor protections, universal healthcare, and tackling the addiction crisis in West Virginia.

He supports the right to unionize, a living wage, and safe working conditions for all workers.

He advocates for transitioning to a universal healthcare system.

Specialization Areas

His platform includes environmental justice, energy independence with an emphasis on renewables manufacturing, racial justice, progressive tax policies, and abortion rights.

He has demonstrated support for veterans and LGBTQ individuals.

Investments in infrastructure, environmental clean-ups, and renewable energy projects were key to his plan for creating union jobs and tax credits for low-income families.

Target Markets

Shrewsbury aimed to appeal to working-class voters and those who feel left behind by the current political system.

2. Financial Overview

Funding History

Specific details on financials like total funds raised and specifics of funding rounds are available on the FEC website.

The FEC data includes total raised, total spent, and cash summary.

The website further breaks down spending by others to support or oppose the candidate.

3. Product Pipeline

Key Products/Services

As a political candidate, Shrewsbury's "pipeline" can be viewed as the progression of his campaign, from announcing his candidacy to participating in primary elections and aiming for the general election.

Campaign Launch: Launched his candidacy on October 15, 2023.

Official Filing: Officially filed paperwork on January 17, 2024.

Primary Competition: Competed in the Democratic primary in May 2024.

4. Technology & Innovation

Technology Stack

Shrewsbury's campaign utilized online campaigning and social media for communication and organization.

5. Leadership & Management

Executive Team

Zachary Shrewsbury is the key leader of his campaign.

He has worked with and received support from organizers such as Stewart Acuff, former AFL-CIO Organizing Director.

6. Competitive Analysis

Major Competitors

In the 2024 Democratic primary for U.S. Senate in West Virginia, Shrewsbury competed against Wheeling Mayor Glenn Elliott and ex-coal executive Don Blankenship.

The general election included Jim Justice.

7. Market Analysis

Market Overview

The political landscape of West Virginia has shifted significantly in recent decades.

8. Strategic Partnerships

Shrewsbury has been associated with Common Defense, a progressive veterans' group.

He has also worked with Citizen Action and the New Jobs Coalition.

9. Operational Insights

Shrewsbury's campaign focused on grassroots organizing, meeting voters, and addressing the needs of working-class families.

10. Future Outlook

Strategic Roadmap

Following the 2024 election cycle, Shrewsbury's future directions could involve continued community organizing, advocacy for his key policy positions.