Company Market Research Report: Sid Lee
Company Overview
Name and Mission of the Company
Sid Lee is a multi-disciplinary creative agency with a mission to create and propel ambitious, impactful, and relevant work that matters.
Founding Details
Sid Lee was founded in 1993 by two university graduates with no initial financial resources, portfolios, or job prospects.
Key People
- Philippe Meunier - Chief Executive Officer, Co-founder
- Geneviève Boulanger - President, Montréal
- Stella Raposo - Executive Vice-President, Talent
- Tom Ramsden - Chief Executive Officer, USA
Headquarters
Sid Lee is headquartered in Montreal, Quebec, Canada.
Number of Employees
Sid Lee employs over 700 multidisciplinary professionals.
Revenue
No information is available.
Recognition
Sid Lee is known for innovative, culturally relevant work across a range of disciplines, including advertising, digital solutions, experiential activations, and architecture.
Products
Overview
Sid Lee offers a variety of creative services that include:
- Branding and Experience
- Marketing Communications
- Experiential Activations
- Digital Solutions
Product Descriptions and Key Features
1. Branding and Experience
- Description: Helps bring new brands and products to market or revitalize existing ones.
- Key Features: Brand strategy, innovation consulting, design, and execution.
2. Marketing Communications
- Description: Covers both online and offline communication strategies to create demand and secure growth.
- Key Features: Advertising campaigns, strategic communications, and digital marketing.
3. Experiential Activations
- Description: Designs unique and unforgettable experiences that build customer loyalty.
- Key Features: Event creation, immersive experiences, and interactive installations.
4. Digital Solutions
- Description: Provides insight-driven digital platforms for enhanced user experiences.
- Key Features: Web development, UX/UI design, and digital content creation.
Recent Developments
Recent Projects and Recognitions
Projects
1. Cheekbone Beauty
- Description: "Right the Story" campaign emphasizes the representation of Indigenous people.
- Details: Directed by Haudenosaunee storyteller Shaunoh with a 95% Indigenous crew.
2. For Tomorrow
- Description: An initiative in collaboration with Hyundai and the United Nations Development Programme to promote sustainable cities.
- Details: Recognized with Innovation Award at SXSW 2023.
3. Build the Vote
- Description: An educational tool developed with Rock the Vote to guide first-time and future voters within Minecraft.
- Details: Honored at Fast Company’s 2021 World Changing Ideas Awards.
4. Climate Change Crayons
- Description: Developed for Maple Leaf Foods to explain climate change to families through creative storytelling.
- Details: Launched on Earth Day 2021 with six unconventional crayon colors.
New Partnerships
1. United Nations Development Programme (UNDP)
- Partnership: Collaboration on the "For Tomorrow" project aimed at global sustainability.
2. Hyundai Motor Company
- Partnership: Co-creator of the "For Tomorrow" platform promoting community-based innovations.
New Product Launches and Features
1. SKYN Campaign - Hijack Censorship
- Description: An international campaign challenging social media censorship related to intimacy and sexual wellness.
- Features: Utilizes the infamous blurred rectangle to spark conversation about sexual fulfillment.
2. Resorts World Las Vegas - GLOW
- Description: A multimedia spectacle on the Strip's massive LED surfaces.
- Features: Five unique shows taking viewers on a sensory journey.
Locations
Global Offices
- Montreal: Head office
- Toronto: Multicultural hub for creative work
- Paris: European hub
- Los Angeles, Seattle, and New York: Key offices in the United States
- London: Specializes in sports and sponsorship
Contact Information
Montreal Headquarters
- Address: 1 Place Ville Marie, Montreal, Quebec, H3B 3Y1, Canada
- Phone: (514) 282-2200
Additional Offices
- Toronto: +1 (416) 421-4200
- New York: +1 (917) 309-5056
- Seattle: +1 (206) 467-5800
- Los Angeles: +1 (917) 309-5056
- London: +44 (0) 20 7378 6600
No additional commentary is provided at the end of this report. All the included data reflects the latest information available.
