Company Research Report: Sift
Company Overview
- Name: Sift
- Mission: Helping everyone trust the internet by providing AI-powered fraud prevention solutions.
- Founded: 2011
- Key People:
- Chief Executive Officer: Kris Nagel
- General Counsel: Eva Gutierrez
- Chief People Officer: Liz Kosinski
- SVP of Customer Experience, Trust & Safety: Kevin Lee
- Chief Product & Technology Officer: Raviv Levi
- Chief Financial Officer: Steve Love
- Chief Marketing Officer: Armen Najarian
- SVP, Global Sales: Natalie Padula
- Headquarters: San Francisco, USA
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: AI-powered fraud decisioning platform with a global data network handling over 1 trillion events per year.
Products
Sift offers a comprehensive suite of fraud prevention products specializing in protecting customer accounts and transactions:
Product Offerings
1. Payment Protection
- Description: Detects and prevents fraudulent transactions.
- Key Features:
- Risk analysis and fraud detection
- Real-time decision making
2. Account Defense
- Description: Prevents account takeovers and protects digital identities.
- Key Features:
- Real-time analysis of login behaviors
- Detection of bot-based attacks
3. Dispute Management
- Description: Streamlines the process of dispute resolution and chargeback management.
- Key Features:
- Prioritizes high-value chargebacks
- Builds automated dispute responses
4. Content Integrity
- Description: Reduces spam and content-based fraud.
- Key Features:
- Detects fake content
- Protects brand reputation
Recent Developments
- Recent Developments:
- Sift announced "RiskWatch" to simplify fraud decisioning and catalyze business growth (May 30, 2024).
- New metrics unveiled in the Fraud Industry Benchmarking Resource (FIBR) (November 14, 2024).
- New Products Launched: No specific new products, but continuous feature enrichments such as "RiskWatch."
- New Features: Integration with Ping Identity’s PingOne DaVinci for streamlined logins and prevention of account takeovers.
- Partnerships: Collaborated with leading CIAM platforms to enhance account takeover prevention.
Industry Recognition
- Accolades:
- Named a leader in the Forrester Wave™ for Digital Fraud Management.
- Ranked #1 in fraud detection, risk-based authentication, and e-commerce fraud protection by G2’s Fall 2024 Reports.
Summary
Sift is a leading AI-powered financial security firm specializing in fraud prevention across various industries. With a robust platform that supports more than a trillion data events annually, Sift provides comprehensive protection against numerous fraud vectors, helping companies like DoorDash, Yelp, and Poshmark to grow fearlessly amidst digital threats.
