Simon Data: Company Research Report

Company Overview

• Name: Simon Data

• Mission: To empower customer marketing teams with the data, tools, and support they need to drive 1:1 customer personalization across every touchpoint.

• Founded: Founded by Jason Davis (CEO) and Matt Walker (CTO), both data scientists and serial entrepreneurs with experience at companies such as Apple and Google.

• Key People:

• Jason Davis - Chief Executive Officer & Co-Founder

• Matt Walker - Chief Technology Officer & Co-Founder

• Adam Vojdany - Chief Financial Officer

• Dylan Flye - Senior Vice President of Sales

• Ernesto Gonzalez - Vice President of Engineering

• Tara Petre - Vice President of Solutions Engineering

• Jeffrey Walton - Vice President of Product & Strategy

• Brian Murphy - Vice President of Marketing & Partnerships

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Recognition: Known for setting a new standard in customer marketing by combining next-generation technology and AI with strategic expertise.

Products

Simon Data specializes in providing a comprehensive Customer Data Platform (CDP) with a modular approach, focusing on various aspects of customer marketing and technology.

Overview of Product Offerings:

1. Customer Data Platform Overview

• Provides unified access to customer data from cloud data warehouses and other sources.

• Features a single customer view and actionable insights.

• Offers identity resolution capabilities for more accurate data handling.

2. Predict

• Suite of predictive models to enhance marketing strategies.

• Includes models for purchase propensity, churn propensity, product recommendations, among others.

3. Identity+

• Matches anonymous website activity to known customer profiles.

• Enhances the effectiveness of abandonment campaigns by identifying more customers.

4. Match+

• Enriches customer profiles with additional data such as hashed emails and mobile ad IDs to improve targeting on paid channels.

5. Marketing Solutions

• Supports personalized marketing campaigns with advanced segmentation and real-time personalization.

• Offers integration with over 70 marketing tools.

Recent Developments

• New Products and Features:

• Recently launched Simon Anonymous+ to enhance personalized marketing.

• New integration with Snowflake and The Trade Desk to unlock seamless segmentation.

• Partnerships:

• Recognized as a leader in Snowflake’s 2023 Modern Marketing Data Stack report.

• Partnered with Snowflake and celebrated achievements in handling marketing data.

• Awards:

• 2025 Leader in Customer Data Platforms.

• 2024 G2 CDP Leader with Over 140 5-Star Reviews.

• 2023 Powered by Snowflake Partner of the Year 2023.

• 2023 Gartner Cool Vendor in Multichannel Marketing.

Values

• Respect Everyone: Fostering an inclusive environment valuing individuals.

• Listen and Share: Empowering team members to speak and exchange ideas.

• Take Ownership: Encouraging initiative and accountability.

• Learn and Develop: Prioritizing growth for team members.

• Build Strategically: Aligning efforts to vision and objectives.

Overall, Simon Data is focused on leveraging cutting-edge data technology to revolutionize the way businesses interact with their customers, ensuring personalized and efficient marketing strategies are accessible to all enterprises.