SimpleBooksLA Company Profile

Background

Overview

SimpleBooksLA is a virtual bookkeeping firm based in Los Angeles, California, specializing in providing online bookkeeping services tailored for small businesses, startups, and real estate investors. Established in 2016 by founder Eri Cronkhite, the company aims to deliver precise and reliable financial management solutions, enabling clients to focus on business growth while ensuring financial accuracy and compliance.

Mission and Vision

Mission: To offer innovative, accurate, and dependable online bookkeeping services that empower small businesses to take control of their finances and achieve sustainable growth.

Vision: To provide trustworthy, data-driven financial insights that facilitate informed business decisions, fostering long-term success for clients.

Core Values

SimpleBooksLA upholds values of integrity, accuracy, and personalized service, aiming to transform complex financial data into clear, actionable information that supports smart business decisions and sustainable growth.

Key Strategic Focus

Core Objectives

The company's primary objectives include delivering precise financial records, offering reliable bookkeeping services, and providing peace of mind to small business owners by managing their financial complexities.

Areas of Specialization

Online Bookkeeping Services: Tailored solutions for small businesses, startups, and real estate investors.

Tax-Ready Reports: Preparation of financial statements that are ready for tax filing, ensuring compliance and accuracy.

Fractional CFO Services: Providing strategic financial guidance to support business growth and decision-making.

Key Technologies Utilized

While specific technologies are not detailed, SimpleBooksLA emphasizes the use of cloud-based solutions to offer real-time access to financial data, ensuring accuracy and efficiency in bookkeeping processes.

Primary Markets Targeted

The firm primarily serves small businesses, startups, real estate investors, and professional service providers, focusing on clients in Los Angeles and expanding services across California.

Financials and Funding

Funding History

As of the latest available information, SimpleBooksLA has not publicly disclosed specific funding details, including total funds raised or recent funding rounds.

Notable Investors

Information regarding investors is not publicly available.

Utilization of Capital

Specific details on how the capital is utilized are not disclosed.

Pipeline Development

SimpleBooksLA focuses on expanding its service offerings and geographic reach. In July 2025, the company extended its outsourced bookkeeping services to new cities, including San Diego, San Jose, and Sacramento, supporting small business growth statewide.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, SimpleBooksLA utilizes cloud-based solutions to provide real-time access to financial data, ensuring accuracy and efficiency in bookkeeping processes.

Significant Scientific Methods

The company employs data-driven financial insights to assist clients in making informed business decisions, though specific methodologies are not detailed.

Leadership Team

Eri Cronkhite – Founder and CEO

Eri Cronkhite founded SimpleBooksLA in 2016, bringing years of hands-on experience across diverse industries. She is dedicated to supporting businesses with accurate and timely financial support, enabling them to focus on growth.

Competitor Profile

Market Insights and Dynamics

The virtual bookkeeping and accounting services market is experiencing growth, driven by the increasing need for small businesses to manage finances efficiently and comply with complex tax regulations. Companies like SimpleBooksLA are well-positioned to capitalize on this trend by offering specialized, cloud-based solutions tailored to small business needs.

Competitor Analysis

Key competitors in the virtual bookkeeping space include:

Intuit QuickBooks Online: A widely used accounting software offering comprehensive financial management tools.

Xero: Provides cloud-based accounting solutions with features like bank reconciliation and inventory management.

FreshBooks: Offers user-friendly accounting software with invoicing and expense tracking capabilities.

These competitors offer similar services but may differ in features, pricing, and target markets.

Strategic Collaborations and Partnerships

Specific details about strategic collaborations or partnerships are not publicly disclosed.

Operational Insights

SimpleBooksLA differentiates itself by offering personalized, cloud-based bookkeeping services tailored to small businesses, emphasizing accuracy, reliability, and a personal touch. This approach allows the company to effectively compete with larger firms by providing customized solutions that address the unique challenges faced by small business owners.

Strategic Opportunities and Future Directions

The company is focusing on expanding its geographic reach and service offerings to support small business growth across California. By leveraging its expertise in online bookkeeping and maintaining a client-centric approach, SimpleBooksLA is well-positioned to capitalize on the growing demand for outsourced financial services among small businesses.