Market Research Report: Simpli.fi

Company Overview

• Company Name: Simpli.fi

• Mission of the Company: To maximize relevance and empower advertisers by delivering meaningful customer connections through industry-leading programmatic advertising and workflow solutions.

• Founders: Frost Prioleau and Paul Harrison.

• Key People:

• Frost Prioleau - Co-Founder and CEO

• Paul Harrison - Co-Founder and CTO

• James Moore - Chief Revenue Officer

• Evan Kolter - Chief Financial Officer

• Elizabeth Maughon - Chief Customer Officer

• Jeaneen Andrews-Feldman - Chief Marketing Officer

• Headquarters: 128 East Exchange Avenue, Suite 700, Fort Worth, TX 76164

• Number of Employees: No information is available.

• Revenue of the Company: No information is available.

• Known For: Simpli.fi is renowned for its programmatic advertising solutions and workflow software enabling advertisers to maximize relevance in their campaigns and audience connections.

Products

Simpli.fi offers a wide range of advertising solutions categorized largely under two main solutions:

Media Buying Solutions

1. Addressable Advertising:

• Features: Provides household-level precision targeting at a national scale covering over 126M homes.

2. Programmatic CTV:

• Features: Combines the broad reach of TV with digital targeting to enhance audience relevance.

3. Mobile Advertising:

• Features: Delivers purposeful mobile ads employing robust targeting mechanisms and extensive in-app/web inventory.

4. Video Advertising:

• Features: Engages users with short-form video ads across numerous websites and mobile apps.

5. Display Advertising:

• Features: Uses audience-first programmatic display targeting to connect with potential and existing customers.

6. Native Advertising:

• Features: Integrates with content to provide highly relevant, less intrusive ads that enhance performance.

7. Audio Advertising:

• Features: Incorporates audio advertising into programmatic policies via a single platform.

8. Social Media Advertising:

• Features: Merges social media marketing with programmatic to maximize performance.

9. Google Ads (SEM):

• Features: Creates and measures Google Ads alongside programmatic and social strategies for improved efficacy.

10. YouTube Advertising:

• Features: A comprehensive advertising solution for engaging audiences on YouTube.

11. Political Advertising:

• Features: Utilizes cross-channel programmatic advertising to engage key voters and supporters.

12. DTC (Direct-to-Consumer) Advertising:

• Features: Connects consumers using powerful targeting strategies and storytelling insights.

13. Retail Media Advertising:

• Features: Target retail networks to guide consumer behaviors with precise advertising.

Software Management Solutions

• Provides an all-in-one platform streamlining every step from initial planning to final reporting for media buying and advertising workflows.

Recent Developments

Awards and Recognitions

• Best DSP Award: Awarded Best DSP in Cynopsis’ Best of the Best Awards for outstanding work in boosting Boise, Idaho’s tourism industry.

• ExchangeWire's The Wires Awards Finalist: A finalist in the Best Use of CTV Technology category for innovative work with an Oklahoma-based resort casino.

• Best Location Data Platform: Recognized by Digiday’s 2024 Technology Awards for work with CGR Communications and Krispy Kreme in Jamaica.

Product Developments and Innovations

• ZIP Code Optimized CTV (ZTV): Targeting specific ZIP codes with high streaming consumption.

• Linear TV Subscriber Exclusion Tool: Maximizes reach by targeting streaming-only households.

• AI Video Generator: New tool for creating streaming TV ads efficiently, maintaining brand consistency.

New Strategic Initiatives

• Simpli.fi is amplifying its capabilities in cookieless targeting, aligning with privacy-first marketing standards.

• Expanded inventory access and optimization tools in native advertising, providing expansive reach and performance.

In summary, Simpli.fi continues to evolve as a significant player in the advertising technology landscape, focusing on innovative programmatic solutions that align with modern advertising demands and privacy standards. Through continual development and receipt of industry accolades, Simpli.fi enhances its stature and promise to deliver meaningful advertising insights and solutions.