SimplyHome Company Profile

Background

Overview

SimplyHome, established in 2012, is a leading operator of single-family rental homes in Texas. The company specializes in building, managing, and maintaining high-quality, affordable homes for rent, catering to individuals and families seeking single-family living without the commitment of homeownership. With a vertically integrated approach, SimplyHome oversees every aspect of the rental process, from land acquisition to property management.

Mission and Vision

SimplyHome's mission is to provide a simple process for individuals to find a place to call home, focusing on expanding access to opportunity and creating value through thoughtfully designed communities. The company's vision is to revolutionize the single-family rental market by offering quality homes that meet residents' budgets, lifestyles, and standards.

Industry Significance

As a pioneer in the Built-to-Rent (BTR) industry, SimplyHome has played a significant role in reshaping the rental housing landscape in Texas. By constructing over 10,000 single-family rental homes across more than 100 communities, the company has become one of the largest SFR operators in the nation, setting a high standard for quality and affordability in the sector.

Key Strategic Focus

Core Objectives

SimplyHome aims to provide high-quality, affordable rental homes that cater to a diverse range of residents, from young professionals to families and retirees. The company focuses on expanding its portfolio, enhancing operational efficiency, and maintaining superior customer service to ensure resident satisfaction and community growth.

Areas of Specialization

The company specializes in the development and management of single-family rental homes, emphasizing:

Quality Construction: Ensuring homes are built with top-notch materials and craftsmanship.

Community Development: Creating well-designed communities that foster a sense of belonging and engagement.

Resident Services: Offering maintenance, customer support, and community events to enhance the living experience.

Key Technologies Utilized

SimplyHome employs advanced construction techniques and property management software to streamline operations, enhance communication with residents, and ensure efficient maintenance and service delivery.

Primary Markets Targeted

The company primarily operates in the Texas markets, including Houston, Dallas/Fort Worth, San Antonio, and Bryan/College Station. In March 2024, SimplyHome expanded into the Oklahoma City market, marking its first venture outside Texas.

Financials and Funding

Funding History

As a privately held company, SimplyHome has not publicly disclosed detailed funding information. However, in July 2023, the company secured a $225 million credit facility to refinance its portfolio of properties in Houston, Dallas/Fort Worth, San Antonio, and Bryan/College Station. This financing was arranged by JLL Capital Markets through Churchill Real Estate Holdings.

Financial Performance

In 2025, SimplyHome reported a revenue of $18.3 million, achieved with a team of 105 employees. This reflects the company's growth and operational efficiency in the single-family rental market.

Pipeline Development

Key Pipeline Candidates

SimplyHome continues to expand its portfolio by developing new single-family rental communities in various Texas cities, including Houston, Dallas/Fort Worth, San Antonio, and Bryan/College Station. The company is also focusing on its recent expansion into the Oklahoma City market, with plans to develop additional communities in the area.

Stages of Development

The company is involved in all stages of development, from land acquisition and construction to property management and resident services. This integrated approach allows SimplyHome to maintain quality control and ensure a seamless experience for residents.

Target Conditions

SimplyHome targets markets with strong demand for quality rental housing, focusing on areas with growing populations and economic opportunities. The company's developments are designed to meet the needs of a diverse range of residents, including young professionals, families, and retirees.

Anticipated Milestones

The company aims to continue its expansion by adding new communities in existing markets and exploring opportunities in other regions. Specific timelines for these developments are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, SimplyHome utilizes advanced construction methods and property management software to enhance operational efficiency and resident satisfaction.

Significant Scientific Methods

The company employs data-driven approaches to site selection, construction planning, and property management, ensuring developments align with market demand and resident preferences.

Leadership Team

Executive Profiles

Marcello Camillo: Founder and CEO of SimplyHome, Marcello established the company in 2012 with a vision to provide quality, affordable rental homes. Under his leadership, SimplyHome has grown to become one of the largest SFR operators in the nation.

Matt Hansen: President of SimplyHome, Matt oversees the company's operations and strategic initiatives, focusing on expansion and community development.

Dan Miller: CEO of Camillo Companies, Dan provides executive leadership to SimplyHome, guiding its financial, operational, and growth strategies.

Competitor Profile

Market Insights and Dynamics

The single-family rental market in Texas is characterized by strong demand, driven by population growth and economic development. Residents increasingly seek the benefits of single-family living without the commitment of homeownership, creating opportunities for companies like SimplyHome.

Competitor Analysis

Key competitors in the Texas market include:

Invitation Homes: A leading owner and operator of single-family rental homes in the U.S., with a significant presence in Texas.

Progress Residential: A large-scale operator of single-family rental homes, offering a range of properties across Texas.

Tricon Residential: An owner and operator of rental housing in North America, with a growing portfolio in Texas.

Strategic Collaborations and Partnerships

SimplyHome collaborates with various stakeholders, including land developers, construction firms, and financial institutions, to facilitate its development projects and expand its portfolio.

Operational Insights

Strategic Considerations

SimplyHome's integrated approach to development and management allows for greater control over quality and resident experience, differentiating it from competitors. The company's focus on community development and resident services enhances its market position.

Strategic Opportunities and Future Directions

Strategic Roadmap

SimplyHome plans to continue expanding its portfolio by developing new communities in existing markets and exploring opportunities in other regions. The company is also focusing on enhancing operational efficiency and resident satisfaction to maintain its competitive edge.

Future Business Directions

The company aims to leverage its experience and resources to become a leading provider of single-family rental homes in the U.S., setting new standards for quality and affordability in the industry.