Since1910.com is a distinguished online retailer specializing in designer engagement rings, wedding bands, and fine jewelry. Established in 1910, the company has built a reputation for offering high-quality jewelry at competitive prices by eliminating intermediaries. Their mission is to provide customers with exceptional value, innovative policies, and outstanding customer service. Operating under the umbrella of H.L. Gross & Bro. Jewelers, a family-run business for five generations, Since1910.com combines traditional craftsmanship with modern e-commerce capabilities.
Key Strategic Focus
Since1910.com focuses on delivering a vast selection of designer engagement rings and fine jewelry through its online platform. The company emphasizes customer-centric policies, including a 30-day return policy, free shipping, lifetime warranty, and a lifetime upgrade program. By partnering with renowned designers such as Tacori, Verragio, and Simon G., Since1910.com ensures a diverse and high-quality product range. Additionally, the company offers customization options, allowing customers to create personalized engagement rings.
Financials and Funding
Since1910.com operates as a privately held company. The company has undergone two funding rounds: a seed round in January 2007 and a secondary private transaction in May 2023. Specific financial details, including total funds raised and valuation, are not publicly disclosed.
Technological Platform and Innovation
Since1910.com leverages a robust e-commerce platform to provide a seamless shopping experience. The website features an extensive diamond search tool, enabling customers to filter diamonds based on various criteria. The company also accepts Bitcoin as a payment method, catering to a tech-savvy customer base.
Leadership Team
The executive team at Since1910.com includes:
- Michael Gross: President
- Brad Gross: Co-Founder & Vice President
- Eric Peerless: Co-Founder & Vice President
These leaders bring extensive experience in the jewelry industry, guiding the company's strategic direction and operations.
Competitor Profile
The online jewelry market is highly competitive, with several key players:
- Blue Nile: A leading online retailer offering a wide selection of diamonds and fine jewelry.
- James Allen: Known for its high-definition 360° diamond imaging technology.
- Brilliant Earth: Specializes in ethically sourced diamonds and eco-friendly jewelry.
These competitors focus on providing extensive product selections, competitive pricing, and innovative online shopping experiences.
Strategic Collaborations and Partnerships
Since1910.com collaborates with esteemed designers such as Tacori, Verragio, and Simon G., offering customers access to exclusive and high-quality jewelry collections. The company also partners with Lavalier for jewelry insurance, providing comprehensive coverage options to customers.
Operational Insights
Since1910.com's competitive advantages include its extensive selection of designer engagement rings, customer-friendly policies, and the integration of modern payment methods like Bitcoin. The company's long-standing history and family-run business model contribute to its reputation for trustworthiness and quality.
Strategic Opportunities and Future Directions
To maintain its competitive edge, Since1910.com can explore opportunities such as expanding its product offerings, enhancing its online customization tools, and increasing its presence in international markets. Leveraging emerging technologies like augmented reality for virtual try-ons could further enhance the customer experience.
Contact Information
- Website: since1910.com
- Social Media:
- Facebook: Since1910com-378737350044
- Twitter: @since1910
- Instagram: @hlgrossjewelers
Since1910.com continues to uphold its legacy of providing exceptional jewelry and customer service, adapting to modern trends and technologies to meet the evolving needs of its clientele.
