Sincro, a DealerOn Company
Overview
Sincro, now integrated as part of DealerOn, specializes in providing digital marketing services tailored for automotive dealerships across the United States. The acquisition by DealerOn, finalized in September 2024 from Ansira, is designed to augment DealerOn's offerings in creating high-converting websites, comprehensive SEO strategies, and advanced digital advertising solutions. This merger is set to drive innovation and deliver exceptional value within the automotive industry.
Corporate Structure
- Parent Company: DealerOn
- Industry: Advertising Services
- Company Size: 1,001-5,000 Employees
- Headquarters: Saint Louis, MO
- Key Locations:
- 2300 Locust St, Saint Louis, MO 63103-1512, US
- 1420 5th Avenue, Suite 1900, Seattle, WA 98101, US
- Business Type: Privately Held
Strategic Directions
Sincro's proprietary digital marketing solutions will be integrated with DealerOn's existing platforms, notably the Cosmos platform, to deliver faster, high-converting websites, smarter SEO strategies, and enhanced client engagement. Features such as advanced site navigation and personalized vehicle recommendations are set to boost user engagement and expedite inventory turnover for dealerships.
Leadership
- Ali Amirrezvani: CEO / Co-Founder of DealerOn
- Mike Martinez: President & Chief Operating Officer
- Michael DeVito: Chief Product Officer
- Bill Wittenmyer: Chief Sales Officer
- Barbara Shackleton: Director of Strategy at Sincro
Barbara Shackleton plays a crucial role in implementing strategies and providing her expertise in client engagement and OEM strategies.
Market Position and Developments
Positioned to capitalize on DealerOn's industry-leading reputation in North America, Sincro aims to strengthen its position within the digital solutions landscape of the automotive sector, improving client outcomes and satisfaction. Noteworthy developments include enhancements to the Cosmos platform and the introduction of the Signals product, set to streamline dealership websites and offer tailored vehicle suggestions.
Competitor Profile
Key Competitors
1. fusionZONE Automotive: Known for high-performance dealer website solutions, fusionZONE provides cutting-edge digital marketing technologies for automotive dealers and OEMs. Recently, DealerOn's acquisition of fusionZONE underscores its competition with Sincro.
2. Orbee: Specializes in automotive digital marketing analytics, data, and automation solutions. Orbee leverages middleware technology to optimize dealerships' data and improve customer experience. Based in Irvine, California since its inception in 2015, Orbee is a key player in data management and marketing personalization.
3. sMedia Ventures: A technology company offering digital marketing solutions aimed at maximizing sales growth and marketing efficiency for automotive dealerships. Established in 2011 in Regina, Saskatchewan, sMedia employs proprietary tech to boost sales opportunities while reducing marketing expenses.
4. Adtaxi: Operating from Denver, Colorado, Adtaxi provides scalable digital marketing services, focusing on cross-channel advertising to drive substantial business growth through personalized data-driven strategies.
5. CJ Affiliate: A member of the Publicis Groupe, CJ Affiliate excels in affiliate marketing on a global scale, providing robust infrastructure for scalable and performance-driven marketing campaigns.
Strategic Insights
- Strategic Acquisitions: DealerOn’s acquisitions of Sincro and fusionZONE signify a strategic effort to consolidate market position and amplify service offerings. By assimilating Sincro's strengths, DealerOn enhances its ability to offer a holistic suite of services to its automotive dealership clientele.
- Market Expansion Strategy: These strategic acquisitions reflect DealerOn’s commitment to expanding market presence and diversifying product offerings, maintaining a competitive edge in a rapidly evolving digital marketing landscape for the automotive industry.
- Technological Advancements: Amidst competitors investing in digital marketing and data technologies, Sincro, backed by DealerOn, focuses on technical SEO advancements, responsive digital platforms, and tailored marketing strategies to sustain market relevance and enhance client satisfaction.
This intricate profile of Sincro, including the competitive landscape, provides a comprehensive understanding of its positioning within the automotive digital marketing domain. The strategic acquisitions and partnerships highlight the competitive dynamics and reflect a sustained focus on innovation and market leadership.
