Singer India Limited: Company Profile

Background

Established in 1851 by Sir Isaac Merritt Singer, the Singer Sewing Machine Company has been a pioneer in manufacturing and selling sewing machines for over 170 years. The company entered the Indian market in 1871, becoming synonymous with sewing and stitching across the country. In 1977, the Indian operations were acquired by the Indian Sewing Machine Company Limited, which was later renamed Singer India Limited. Headquartered in New Delhi, Singer India Limited (SIL) operates as a leading marketer of sewing machines and small home appliances in India.

Key Strategic Focus

Singer India Limited focuses on two primary business segments:

Sewing Products: Offering a range of sewing machines, including straight stitch machines, zigzag machines, sewing cum embroidery machines, multi-needle machines, and industrial sewing machines.

Home Appliances: Providing kitchen appliances such as mixer grinders, sandwich makers, toasters, kettles, induction cooktops, oven-toaster grills, rice cookers, juicers, hand blenders, and gas stoves; and home appliances including dry and steam irons, room and water heaters, fans, washing machines, ceiling fans, and refrigerators.

The company markets its products under the "Singer" and "Merritt" brands through an extensive network of showrooms, dealers, distributors, and after-sales service centers across India. Additionally, Singer India Limited exports its sewing machines to various international markets.

Financials and Funding

As of the fiscal year ending March 2025, Singer India Limited reported:

Total Revenue: ₹431.67 crore, marking a 1.47% increase from the previous year.

Net Profit: ₹7.39 crore, reflecting a 64.22% increase from the prior year.

The company maintains a debt-free status, with a debt-to-equity ratio of 0, indicating prudent financial management.

Pipeline Development

Singer India Limited continues to innovate and expand its product offerings. In 2025, the company launched the SINGER Tailor, a straight stitch machine featuring advanced Link Technology, which received the 15th CII Design Excellence Award 2025. This product exemplifies the company's commitment to innovation and design excellence.

Technological Platform and Innovation

Singer India Limited leverages advanced technologies in its product development, including:

Link Technology: Integrated into the SINGER Tailor machine, enhancing operational efficiency and precision.

DSBB and SLBB Technology: Featured in the company's straight stitch machines, contributing to improved performance and user experience.

These technological advancements underscore Singer India's dedication to delivering high-quality and innovative products to its customers.

Leadership Team

The leadership team at Singer India Limited comprises:

Rakesh Indersain Khanna: Managing Director, appointed on April 5, 2023.

Maneesh Mansingka: Director, appointed on August 24, 2022.

Rajesh Relan: Director, appointed on March 23, 2023.

Gavin John Walker: Director, appointed on August 19, 2008.

Kalliopi Tsiagka: Director, appointed on February 4, 2021.

Hetal Madhukant Gandhi: Director, appointed on August 24, 2022.

Hemant Sachdev: Director, appointed on December 17, 2024.

Sunil Duggal: Director, appointed on May 23, 2024.

Rupinder Kaur: Company Secretary, appointed on October 10, 2023.

These leaders bring diverse expertise and experience to guide the company's strategic direction and operations.

Competitor Profile

Market Insights and Dynamics

The consumer durables sector in India is characterized by intense competition, with several key players offering a wide range of products. The market is experiencing growth due to increasing consumer spending and demand for quality home appliances.

Competitor Analysis

Key competitors of Singer India Limited include:

Havells India: A leading manufacturer of electrical equipment and home appliances.

Dixon Technologies: Specializes in electronic manufacturing services and home appliances.

Voltas: Known for air conditioning and commercial refrigeration products.

Blue Star: Offers air conditioning and commercial refrigeration products.

Crompton Greaves Consumer Electricals: Manufactures consumer electrical products.

These competitors have established strong market positions and continue to innovate to meet consumer demands.

Strategic Collaborations and Partnerships

In 2025, Singer India Limited entered into an investment agreement with VSM Group AB, a subsidiary of SVP Worldwide. This strategic investment underscores SVP Worldwide's long-term commitment to the Indian market and supports the development of new product categories and the establishment of an upcoming manufacturing facility.

Operational Insights

Singer India Limited operates with a debt-free capital structure, providing financial flexibility and reducing solvency risk. The company's focus on innovation and quality has helped maintain brand loyalty and trust among consumers. However, it faces challenges from competitors with more diversified product portfolios and established market presence.

Strategic Opportunities and Future Directions

Singer India Limited aims to expand its product offerings, particularly in the home appliances segment, to capture a larger market share. The company is also focusing on enhancing its distribution network and after-sales service to strengthen customer relationships. Leveraging technological advancements and strategic partnerships will be crucial for sustaining growth and competitiveness in the evolving market landscape.