Company Research Report: Sports Information Services (SIS)

Company Overview

• Name: Sports Information Services (SIS)

• Mission: Maximise value for bookmakers by creating short-form frequent betting events.

• Founded: Over 35 years ago

• Key People:

• Richard Ames: Chief Executive Officer

• Nigel Stocks: Chief Financial Officer

• Paul Witten: Managing Director EMEA

• Michele Fischer: Vice President - SIS Content Services Inc

• Holly Holman: Human Resources Director

• Julian Wheeler: Chief Technology Officer

• Andy Purkiss: Chief Operating Officer

• Andrew Graham: Director of Legal Services

• Headquarters: Whitehall Avenue, Kingston, Milton Keynes, Buckinghamshire, MK10 0AX

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Providing high-quality profitable betting content to online and retail bookmakers worldwide.

Products

1. 24/7 Live Racing Content

• Description: Profitable short-form content supplied as an end-to-end solution, including live streamed pictures, data, commentary, and on-screen graphics with betting triggers.

• Key Features:

• Over 65,000 betting events annually.

• Content from over 170 racecourses and tracks globally.

• Flexible delivery to operators as individual content streams or a fully produced linear, 24/7 channel.

2. SIS Competitive Gaming

• Description: Designed for sports betting, offering a range of sports simulations.

• Key Features:

• Over 19,520 live events annually with 24/7 broadcasts.

• Optimised for betting with tailored markets and prices.

• Adds up to 10% to sportsbook turnover.

3. 49’s Live Numbers Draws

• Description: Live numbers draws providing fixed odds betting opportunities.

• Key Features:

• Over 200,000 betting events annually.

• Popular products include 49’s Original Live Draw, 39’s, and Fast 15’s.

• Operates with consistent margins and high engagement across demographics.

Recent Developments

Partnerships

• 888AFRICA: Partnered to provide live numbers draws, enhancing operator reach in African markets through an integration by Bitville Gaming.

• Instasolutions: Launched market-leading fixed odds numbers draws with Instasolutions' platform throughout Africa.

• Rivalry: Enhanced global esports presence by launching eBasketball & eSoccer products to attract new generation bettors.

• Superbet: Strengthened esports product profile in Romania by launching the Competitive Gaming suite.

Product Enhancements

• H2H Global Gaming League™: Launched eBasketball & eSoccer games aimed at sports betting markets, featuring professional players and accredited by the Esports Integrity Commission.

Sponsorships

• Confraternity Cup on Caribbean Classic Day: Sponsoring prestigious thoroughbred racing event held on December 10th at Hipódromo Presidente Remón Racecourse in Panama City, Panama.

The report provides a structured overview of SIS based on available data. Certain areas, such as revenue and number of employees, have been noted as having no information available.