SIXTY Hotels Company Profile

Background

SIXTY Hotels is a boutique luxury hotel brand founded in 2013 by brothers Jason, Michael, and Lawrence Pomeranc, along with Stephen Brandman. The brand emerged following the founders' departure from Commune Hotels & Resorts, aiming to redefine the boutique hotel experience by blending unique urban aesthetics with personalized service. SIXTY Hotels operates properties in New York City and Los Angeles, with plans for expansion into other key markets.

Key Strategic Focus

SIXTY Hotels focuses on delivering distinctive, culturally immersive experiences that reflect the character of their urban locations. The brand emphasizes sophisticated design, artful service, and a commitment to creating environments that resonate with discerning global travelers. Their strategic objectives include expanding their presence in primary and secondary markets across North America and Asia, targeting cities such as Miami, Washington D.C., Dallas, San Francisco, Nashville, Wilmington, and Charleston.

Financials and Funding

In January 2020, The Silverstone Companies acquired a stake in Sixty Collective, the parent company of SIXTY Hotels, with an initial investment of $35 million. This capital infusion is intended to fuel the brand's expansion throughout North America and Asia.

Pipeline Development

SIXTY Hotels has announced plans to expand into key markets, including Miami, Washington D.C., Dallas, San Francisco, Nashville, Wilmington, and Charleston. Additionally, the brand has launched a spinoff brand, Civilian Hotels, aimed at the next-generation traveler, with the first property expected to debut in 2020.

Technological Platform and Innovation

SIXTY Hotels leverages cutting-edge technology to enhance guest experiences and streamline operations. The brand employs advanced booking systems, personalized guest services through data analytics, and integrates smart room technologies to provide a seamless and modern hospitality experience.

Leadership Team

Jason Pomeranc: Founder and CEO of Sixty Collective. Previously co-founded Thompson Hotels Group and served as co-CEO of Commune Hotels & Resorts.

Michael Pomeranc: Co-founder of SIXTY Hotels, with extensive experience in real estate development and hospitality.

Lawrence Pomeranc: Co-founder of SIXTY Hotels, bringing expertise in operations and strategic planning.

Stephen Brandman: Co-founder of SIXTY Hotels and former CEO of Commune Hotels & Resorts, with a background in hotel management and development.

Leadership Changes

In 2013, the Pomeranc brothers and Stephen Brandman departed from Commune Hotels & Resorts to establish SIXTY Hotels, marking a significant leadership transition and the inception of a new brand.

Competitor Profile

Market Insights and Dynamics

The boutique hotel market has experienced significant growth, driven by travelers seeking unique and personalized experiences. This segment appeals to a diverse demographic, including millennials and affluent travelers, who prioritize design, authenticity, and cultural immersion.

Competitor Analysis

SIXTY Hotels competes with several boutique and luxury hotel brands, including:

Thompson Hotels: Known for its upscale, design-focused properties in urban locations.

Ace Hotels: Targets a younger, creative demographic with its trendy and culturally immersive properties.

Kimpton Hotels & Restaurants: Offers personalized service and unique design elements across its boutique properties.

The Standard Hotels: Focuses on innovative design and vibrant social scenes in its properties.

These competitors emphasize distinctive design, personalized service, and integration with local culture, similar to SIXTY Hotels' strategic focus.

Strategic Collaborations and Partnerships

In 2020, SIXTY Hotels partnered with The Silverstone Companies, resulting in a $35 million investment aimed at expanding the brand's footprint in North America and Asia. Additionally, the collaboration with Cultivate Hospitality Group aims to enhance the brand's food and beverage offerings, further differentiating SIXTY Hotels in the competitive boutique hotel market.

Operational Insights

SIXTY Hotels differentiates itself through a commitment to creating culturally immersive environments that reflect the unique character of each location. By focusing on sophisticated design, personalized service, and strategic partnerships, the brand aims to capture a discerning clientele seeking authentic and memorable experiences.

Strategic Opportunities and Future Directions

SIXTY Hotels is poised for growth through strategic expansion into key North American and Asian markets. The launch of the Civilian Hotels brand targets the next-generation traveler, offering flexible floor plans, cutting-edge technology, and boutique practices. By leveraging its strengths in design, service, and cultural integration, SIXTY Hotels aims to solidify its position as a leader in the boutique luxury hotel segment.