Skai Market Research Report

Company Overview

Name: Skai
Mission: To eliminate the friction caused by walled garden media, empowering brands to connect with consumers and propel brand growth.
Founded: No information is available.
Founders: Nir, Alon, and Yoav (specific last names not provided).
Key People:

• Jacob Snelson, Chief Media Officer

• Gemma Spence, Global Vice President

• John T. Shea, Chief Executive Officer

• Dani Rule, Programmatic Executive

• Rob Byrne, Digital Analytics, Search & eCommerce Manager

Headquarters: No information is available.
Number of Employees: Global employees developing and supporting Skai's technology solutions.
Revenue: Generates over $350 billion in annualized revenue for the world's top brands.
Known For: Skai is known for its omnichannel advertising platform, providing data-driven insights, activation, and optimization solutions. It is a leader in AI-powered marketing technologies and provides specialized media management capabilities to brands and agencies.

Products

Omnichannel Platform

Description: Skai’s platform consolidates over 100 publishers and retail media networks into a single platform, enabling brands and agencies to manage omnichannel advertising.
Key Features:

• Integrated management across search, social, retail media, and app stores.

• AI-driven optimization tools.

• Centralized control for media performance tracking and orchestration.

Skai Decision Pro

Description: A tool to streamline insights for media teams, designed for media investment decision-making.
Key Features:

• Budget and performance tracking.

• AI-powered alerts for spotting anomalies.

• Media forecasting and comprehensive media plans.

Retail Media Solutions

Description: A full-funnel solution for retail media advertising.
Key Features:

• Unifies onsite and offsite campaigns.

• Digital shelf intelligence.

• Comprehensive reporting capabilities.

Paid Social Solution

Description: Manages paid social programs across a range of social media platforms.
Key Features:

• Creative management and optimization.

• Intelligent social commerce solutions.

• Cross-platform data integration.

AI Marketing Solutions

Description: Proprietary AI-based tools to enhance marketing strategies.
Key Features:

• Search term analysis and creative insights.

• Automated bidding and optimization actions.

• Intent-driven messaging features.

Recent Developments

Recent Developments:

• Skai announced the acquisition of Signals Analytics, integrating AI-driven analytics for Market Intelligence.

• The company transformed its brand identity from Kenshoo to Skai, unifying their offerings for a comprehensive and connected data foundation.

New Products Launched: No specific new product launches detailed.

New Features Added:

• Incrementality testing with Impact Navigator for real-world marketing measurements.

• Skai's partnership with Amazon for marketing API integration.

New Partnerships:

• Partnered with Apple to launch the Apple Search Ads API.

• Strategic partnership and integrations with major platforms such as Google, Amazon Ads, Microsoft, and more, enhancing Skai’s omnichannel capabilities.

This report contains all relevant information obtained from provided data regarding Skai’s current company standing, product offerings, and recent achievements.