Skaled Company Profile
Background
Overview
Skaled is a revenue performance agency specializing in enhancing the efficiency and effectiveness of B2B companies' sales organizations. Founded in 2013 by Jake Dunlap, the company is headquartered in Austin, Texas. Skaled offers a comprehensive suite of services, including Revenue Operations, Go-to-Market Strategy, Revenue Enablement, and AI-driven solutions, aiming to drive measurable revenue outcomes for its clients.
Mission and Vision
Skaled's mission is to help organizations optimize their sales processes, people, and technology to accelerate business growth. The company envisions becoming a trusted partner for B2B companies, providing strategic guidance and tactical execution to achieve sustainable revenue performance.
Industry Significance
Operating within the sales consulting and revenue performance sector, Skaled addresses the critical need for modern sales strategies and efficient go-to-market operations. By integrating advanced technologies like Generative AI, Skaled positions itself as a leader in transforming traditional sales methodologies to meet evolving market demands.
Key Strategic Focus
Core Objectives
Skaled focuses on:
- Revenue Optimization: Enhancing sales processes to drive revenue growth.
- Strategic Alignment: Aligning sales, marketing, and customer success teams under a unified performance-focused roadmap.
- AI Integration: Deploying Generative AI and AI automations to modernize go-to-market strategies.
Areas of Specialization
The company specializes in:
- Revenue Operations: Streamlining sales operations to improve efficiency.
- Go-to-Market Strategy: Developing and executing effective market entry and growth strategies.
- Revenue Enablement: Equipping sales teams with the tools and knowledge to succeed.
- AI GTM Solutions: Integrating AI technologies into go-to-market operations.
Key Technologies Utilized
Skaled leverages:
- Generative AI: To enhance sales processes and decision-making.
- AI Automations: For streamlining repetitive tasks and improving productivity.
Primary Markets Targeted
Skaled primarily serves:
- Startups: Assisting in building scalable sales operations.
- Mid-Market Companies: Optimizing existing sales processes for growth.
- Enterprise Clients: Implementing advanced strategies for large-scale revenue performance.
Financials and Funding
Funding History
As of December 2025, Skaled has not publicly disclosed any external funding rounds. The company operates as a privately held entity.
Financial Performance
In 2024, Skaled reported a revenue of $12.7 million, reflecting significant growth since its inception.
Pipeline Development
Key Initiatives
Skaled has developed the AI GTM System, an innovative suite of services designed to strategically embed artificial intelligence into go-to-market operations. This system combines strategic advisory, technical implementation, and comprehensive education to drive productivity gains and measurable business impact across sales, marketing, and customer success teams.
Target Conditions
The AI GTM System aims to address challenges such as:
- Fragmented AI experiments lacking clear ROI.
- Integration of AI into existing workflows.
- Alignment of AI initiatives with business goals.
Timelines and Milestones
The AI GTM System was launched in August 2025, with early implementations demonstrating significant impacts, including productivity increases of up to 40% and pipeline lifts of 10–20%.
Technological Platform and Innovation
Proprietary Technologies
Skaled's proprietary technologies include:
- AI GTM System: A comprehensive suite integrating AI into go-to-market operations.
Significant Scientific Methods
The company employs:
- Generative AI Models: To enhance sales processes and decision-making.
- AI Automations: For streamlining repetitive tasks and improving productivity.
Leadership Team
Executive Profiles
- Jake Dunlap: Founder & CEO. With over a decade of experience in sales leadership, Jake has been instrumental in shaping Skaled's strategic direction and growth.
- Matt Lopez: Partner. Joined Skaled in 2015 and became Partner in January 2017, contributing significantly to the company's expansion and service offerings.
- Brianna Dunbar: Vice President, Revenue Operations. With over a decade in marketing and sales, Brianna oversees revenue operations, ensuring alignment between sales and marketing strategies.
- Natasha Fahey: Vice President, Business Operations. Joined Skaled in June 2021, bringing over a decade of industry experience to streamline business operations.
Competitor Profile
Market Insights and Dynamics
The sales consulting and revenue performance sector is characterized by rapid technological advancements and evolving market demands. Companies are increasingly integrating AI and automation to enhance sales processes and achieve sustainable growth.
Competitor Analysis
Key competitors include:
- Lane Four: Specializes in sales training and consulting services.
- 6sense: Offers AI-driven account engagement solutions.
- CIENCE: Provides outbound sales development services.
- Perkuto: Focuses on marketing automation and operations.
- KlientBoost: Specializes in paid media and conversion rate optimization.
Strategic Collaborations and Partnerships
Skaled has established partnerships with leading sales technology companies, integrating cutting-edge tools into its service offerings to enhance client outcomes.
Operational Insights
Skaled differentiates itself through its integrated approach, combining strategic advisory with tactical execution, and its focus on embedding AI into sales processes to drive measurable results.
Strategic Opportunities and Future Directions
Strategic Roadmap
Skaled aims to:
- Expand AI Integration: Further embed AI into sales processes to enhance decision-making and productivity.
- Enhance Service Offerings: Develop new services to address emerging client needs in revenue performance.
- Global Expansion: Extend its reach to international markets to serve a broader client base.
Future Business Directions
The company plans to:
- Invest in Technology: Continuously upgrade its technological platforms to stay ahead of industry trends.
- Strengthen Partnerships: Forge new alliances to expand service capabilities and market reach.
- Focus on Client Success: Enhance client engagement strategies to ensure long-term partnerships and success.
Contact Information
- Website: skaled.com
- LinkedIn: linkedin.com/company/skaled
- Facebook: facebook.com/skaledconsulting
