Company Profile: Skin Concept AB
Overview
Skin Concept AB is a prominent player in the skincare and cosmetics industry, with its operations based in Bromma, Stockholm, Sweden. Since its establishment in 1998, the company has been focusing on the distribution of high-end skincare products. It serves as the general agent for Dermalogica in Sweden and represents brands like jane iredale, Combinal, and BioTherapeutic. Skin Concept AB is known for offering both product distribution and educational training services within the industry.
Address and Contact Information
- Address: Ranhammarsvägen 20F, 168 67 Bromma, Stockholm, Sweden
- Phone: +46 8 545 787 40
- Website: [www.skinconcept.se](https://www.skinconcept.se)
Business Activities
- Distribution: Specializes in distributing top-tier skincare brands to professional clinics and spas throughout Sweden.
- Training and Education: Operates a beauty school and academy, providing specialized training programs relevant to the skincare and aesthetics industry.
Key Personnel
- Martin Smeding: As the Director of Sales and Marketing, Martin orchestrates sales strategies with extensive experience in web sales, digital marketing, and analytics.
- Maria Törnfelt: Works as a Digital Editor, Social Media Manager, and Copywriter, involved in crafting the company’s digital presence and content strategies.
Workforce and Revenue
The company employs between 11-50 staff members, facilitating a personalized service approach while sustaining its market presence. Skin Concept AB reports revenues under $5 million, which aligns with its focus on high-value niche market segments.
Strategic Partnerships and Market Position
Skin Concept AB's role as a distributor for renowned brands like Dermalogica positions it strategically to cater to Sweden's professional skincare niche. This collaboration fosters sustained market influence by addressing the growing demand for sophisticated skincare solutions.
Competitor Profile
Key Competitors
1. ImkerHub: Based in The Hague and specializing in organic skincare, ImkerHub taps into the eco-friendly market segment with 1-10 employees.
2. Venera Cosmetics: Operating since 1992 in Plovdiv, Bulgaria, Venera is notable for its wide array of branded perfumes and cosmetics, appealing to customers seeking high-quality products.
3. Roso Cosmetics: A Czech Republic-based wholesale trader in cosmetics, Roso Cosmetics has been active since 2006 and employs 10-19 professionals.
4. Schwarzkopf Professional: As an arm of Henkel Group, Schwarzkopf possesses a global presence with extensive experience in innovative hair care, influencing both consumer and professional markets.
5. ROWDY Barbershop: Primarily a grooming service provider in Berlin and Hamburg, ROWDY Barbershop's niche focus also impacts men's cosmetics trends.
Market Insights
Skin Concept AB competes within a saturated market, facing approximately 911 competitors, including entities like Schwarzkopf Professional. The presence of companies specializing in eco-friendly products such as ImkerHub suggests market demand may shift towards organic offerings. Meanwhile, long-standing brands like Venera Cosmetics and innovative leaders like Schwarzkopf Professional underscore the importance of maintaining both product quality and brand equity.
Strategic Considerations
Understanding the competitive dynamics, such as the preferences for organic and established brand products, is vital for Skin Concept AB’s strategic planning. Differentiation through unique marketing approaches or product innovations can be leveraged to secure a solid foothold against well-entrenched multinational competitors.
In conclusion, Skin Concept AB navigates a complex market landscape with a mixture of established entities and emerging competitors. Key strategies such as maintaining product innovation, quality, and strategic partnerships will be crucial for bolstering its competitive position within the Swedish and broader European skincare industry.
