Slerp Company Research Report

Company Overview

• Name: Slerp

• Mission: Slerp aims to be a digital business partner for hospitality brands, empowering them to sell more and manage better online.

• Founded: 2016

• Founder: JP (Co-founder of Crosstown)

• Key People: No information is available

• Headquarters: 71 Fanshaw St, 2nd Floor, London N1 6LA, United Kingdom

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Slerp is known for providing an online ordering platform designed specifically for the hospitality industry, helping brands take direct control of their online sales channel.

Products

Slerp offers a comprehensive suite of products designed to enhance online ordering and customer engagement for the hospitality sector:

1. Delivery

• Description: Fully automated end-to-end delivery system with live tracking and customer support.

• Key Features: Integration with third-party delivery, live driver tracking.

2. Catering

• Description: A system for managing catering orders from planning to delivery.

• Key Features: Automated production planning, custom packing slips.

3. Click & Collect

• Description: A feature that allows customers to order ahead and skip the queue.

• Key Features: Seamless online ordering and payment process.

4. Mobile Apps

• Description: Custom-branded mobile apps for engaging users directly.

• Key Features: PressPay for quick repeat orders, push notifications.

5. Loyalty

• Description: Create a custom rewards program.

• Key Features: Integrated across various platforms, rewards for both online and walk-in transactions.

6. Composer

• Description: Slerp's tool for managing complex orders and customisation.

• Key Features: Easy setup for QSR and other settings.

7. CRM

• Description: Real-time engagement with customers through data insights.

• Key Features: Customisable email, SMS, and push notification campaigns.

Recent Developments

Recent Product Developments:

• Slerp CRM: Introduced in November 2023 to enhance repeat orders with automated customer engagement features.

• Integration with Google: In May 2024, Slerp announced an integration with Order with Google, facilitating direct orders through Google Business profiles.

Case Studies and Performance:

• Zia Lucia Case Study:

• Launched direct ordering, reduced reliance on third-party marketplaces.

• Achieved a 30% savings in commission fees and expanded their catering capabilities.

• Island Poke Case Study:

• Experience a 2X increase in direct orders and introduced a robust Click & Collect system.

• Improved customer loyalty with 7X increase in active contacts.

Partnerships and Market Expansion:

• New Catering Courier Partners: Slerp partnered with new catering courier services in July 2024 to manage large pre-orders more efficiently.

Conclusion

Slerp continues to innovate in the hospitality industry by developing integrated solutions for direct online ordering, catering, and customer relationship management. The company is focused on building strong, direct customer relationships and driving business growth through enhanced operational efficiency and customer insights. Slerp’s comprehensive platform is designed to meet the diverse needs of the hospitality sector, from individual establishments to multisite brands.