Slimming World: Company Research Report
Company Overview
Name
Slimming World
Mission
Slimming World's mission is to help people lose weight in a positive, healthy way and to support members through every stage of their weight loss journey with kindness, care, and empathy.
Founded
Slimming World was founded in 1969.
Founder
Margaret Miles-Bramwell OBE was the founder, who remains the driving force behind the company.
Key People
- Margaret Miles-Bramwell OBE, Founder
- Allison Brentnall, Head of Food
Headquarters
The company is headquartered in Alfreton, Derbyshire, UK.
Number of Employees
No information is available.
Revenue
No information is available.
Known For
Slimming World is known for being the UK's most advanced and effective weight management organization, famous for its unique approach to weight management through support groups and digital weight loss programs.
Products
Overview
Slimming World offers a range of products and services, primarily revolving around weight management and healthy lifestyle support.
Key Products and Features
1. Food Optimising
- A flexible, health-focused eating plan to encourage lasting healthy eating habits.
2. Body Magic
- A step-by-step activity program designed to gradually increase physical activity, tailor-fit to individuals' lifestyles.
3. Slimming World Online
- An online platform offering digital weight loss programs with personalized support, weekly weigh-ins, and access to recipes and community support.
4. Freezable Food Range
- Includes meal options like sauces, ready-to-cook dishes, soups, meals, and sides, available at Iceland in the UK and Dunnes Stores in Ireland.
5. Slimming World Magazine
- Offers expert advice, recipes, and real-life slimming success stories. Known as the UK’s number one slimming title.
Recent Developments
New Products/Features
- Recipe Box Service (2024)
- Introduction of a home delivery service for healthy, pre-portioned recipe boxes.
- New Additions to Frozen Food Range
- Newly launched enhanced dishes in collaboration with Iceland and other retailers.
Partnerships
- Better Health Campaign Partnership
- Slimming World is part of the government’s Better Health campaign, providing exclusive incentives through their digital and group services.
Other Developments
- Diet and Obesity Committee Involvement
- Slimming World contributed to the House of Lords Food, Diet and Obesity Committee report.
- Charity Efforts
- Over £20 million raised for Cancer Research UK. They continue to sponsor fundraising events like Race for Life.
This report presents a comprehensive look at Slimming World's business operations, offerings, and recent activities, reflecting its prominence in the weight management industry.
