Company Market Research Report: Slumberland Furniture

Company Overview

1. Name: Slumberland Furniture
2. Mission of the Company: To improve the life of each customer through honesty, integrity, love, dignity, respect, and providing quality products that are affordable and maintainable.
3. Founded: 1967
4. Founder: Ken Larson
5. Key People:

• Ken Larson, Founder

• Kenny Larson, Current Leader

• Gayle Voigt-Frolek, Vice President of Business Development

6. Headquarters:

• Address: 3505 High Point Drive, Building 2, Oakdale, MN 55128

• Phone: 651-787-7500

7. Number of Employees: No information is available.
8. Revenue: No information is available.
9. Known For:

• A family-owned pioneer in the furniture industry with over 120 locations.

• Specializes in mattresses and home furniture.

• Known for La-Z-Boy upholstery and a sleep expertise model.

• Philanthropy through the 40 Winks Foundation, donating over 55,000 beds since 1991.

Products

1. Product Offerings:

• Mattresses

• Chairs

• Living Room Furniture

• Bedroom Furniture

• Dining and Kitchen Furniture

• Home Office Furniture

• Patio Furniture

• Rugs and Decor

2. High-Level Description and Key Features:

• Mattresses: Known for providing a range of selections tailored for comfort and specific sleep needs.

• Chairs & Recliners: Featuring top-selling La-Z-Boy products known for quality and comfort.

• Living Room Sets: Offer sectionals, sofas starting at $599.99 and $379.99 respectively.

• Dining Room Sets: Starting at $349.99, these are designed to suit a variety of styles and spaces.

• Bedroom Sets: Includes beds starting at $109.99 and a selection of storage solutions.

• Patio and Outdoor Furniture: Offers a range of styles for outdoor comfort and utility.

• Rugs and Decor: Provides options for enhancing home aesthetics.

Recent Developments

1. Recent Developments:

• Continuously working towards environmental sustainability with solar power utilization and recycling initiatives across various locations.

• Undertaking brand refresh to enhance customer appeal and modernize company image.

• Enabling entrepreneurs with franchise opportunities to expand customer reach further.

2. New Products Launched:
No specific new product launches mentioned.

3. New Features Added to Existing Products:

• Offering peace of mind protection with furniture purchase which includes accidental damage coverage.

4. Partnerships:

• Collaborated with ProtectAll for an expansive furniture protection plan.

• Active community contribution with partnerships through the 40 Winks Foundation and various charitable organizations.

Conclusion

Slumberland Furniture remains committed to providing high-quality, stylish, and affordable furnishing solutions backed by family-owned values and community involvement. Their focus on customer satisfaction is reflected through their diverse product lineup, sustainable practices, and robust after-sale services including comprehensive guarantees and protection plans. As they expand their franchise model, their commitment to innovation and community service positions them uniquely in the competitive furniture retail landscape.

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Note: This report is based on the available data. Where specific figures or developments were not provided, this has been indicated as "No information is available."