Smak Impact Agency - Company Market Research Report

Company Overview

Name: Smak Impact Agency

Mission: Smak was founded with a rebellious spirit to dare brands to take their brand PURPOSE off the page and make an IMPACT. The agency focuses on creating experiences that are authentic, engaging, and lasting.

Founded: 2003

Founder: No specific information on the founder.

Key People in the Company:

Amanda Ploughman - CEO

Justin Singh - Creative + Production Director

Ravina Bains - Production Manager

AgunG S - Employee (Specific role not given)

Headquarters: Toronto, Ontario, Canada

Number of Employees: Approximately 11-50 employees

Revenue: No information is available

Known For: Smak is known for its expertise in experiential marketing, public relations, social media engagement, and digital marketing.

Products and Services

Smak Impact Agency specializes in several key areas:

1. Experiential Marketing:

Description: Creating dynamic and impactful live marketing experiences aimed at engaging audiences and strengthening brand presence.

Key Features: Emphasis on authenticity and emotional engagement, focusing on connecting human values with brand values.

2. Public Relations:

Description: Crafting PR strategies that align with brand purpose and values.

Key Features: Innovative storytelling and active public engagement.

3. Social Media Amplification:

Description: Utilizing social media platforms for brand communication and audience engagement.

Key Features: Two-way communication and transparency.

4. Brand Purpose and Impact:

Description: Consulting services to take the brand's core purpose from mere statements to impactful actions in the real world.

Key Features: Strategic alignment of brand values with consumer expectations for lasting impact.

Recent Developments

Recent Developments:

Smak has announced the launch of a new sister company, Impact & Agency, dedicated to exploring honest conversations and meaningful actions to bring brand purpose to life.

New Products Launched:

Impact & Agency: A community fostering change-makers aiming to provide insights into impactful brand actions.

New Features Added to Existing Products:

No specific new features mentioned for existing products.

New Partnerships:

No information on new partnerships.

Locations

Toronto, Ontario, Canada (Primary)

Vancouver, British Columbia, Canada

Additional Information

Smak Impact Agency emphasizes the importance of aligning marketing strategies with human connections. They focus on creating emotional interactions that drive consumer and employee engagement, using a variety of platforms and methods to ensure lasting brand impact. They believe that marketing and HR are interconnected, with a strong emphasis on CSR as a key component of marketing strategy.