Small Joys Company Profile

Background

Company Overview

Founded in 2019, Small Joys is a privately held company headquartered in Fort Lee, New Jersey. The company specializes in delivering integrated behavioral health services through a digital therapy platform, aiming to enhance emotional well-being among young individuals. By building targeted micro-communities and connecting users with therapists, Small Joys addresses social-emotional challenges effectively.

Mission Statement

"Our mission is to integrate technology-enabled behavioral health services with medical practices to expand services and deliver better patient outcomes."

Key Strategic Focus

Core Objectives

• Patient-Centric Care: Emphasizing personalized and holistic approaches to behavioral health.

• Evidence-Based Practices: Implementing scientifically validated methods to ensure effective treatment.

• Measurement-Focused Outcomes: Utilizing data-driven metrics to monitor and improve patient progress.

• Revenue Generation for Practices: Assisting physician practices in generating meaningful new revenue streams through integrated services.

Specialization Areas

• Collaborative Care: Partnering with primary and specialty care providers to deliver integrated behavioral health services.

• Digital Therapy Platforms: Utilizing technology to manage emotional well-being by building targeted micro-communities.

Key Technologies Utilized

• Generative AI: Employing artificial intelligence to enhance therapy sessions and patient engagement.

• Creative Storytelling: Incorporating narrative techniques to make therapy more relatable and effective for children and teenagers.

Primary Markets Targeted

• Pediatric Behavioral Health: Focusing on children and adolescents to address early-onset behavioral health issues.

• Primary Care Integration: Collaborating with primary care physicians to provide comprehensive care solutions.

Financials and Funding

Funding History

• Seed Round (December 2019): Initial funding amount undisclosed.

• Seed Round (May 2022): Raised $300,000.

Total Funds Raised

As of the latest available data, Small Joys has raised a total of $640,000.

Notable Investors

• Aleph One: Participated in the seed funding rounds, holding a minority stake in the company.

Utilization of Capital

The funds have been allocated towards:

• Technology Development: Enhancing the digital therapy platform and integrating advanced AI capabilities.

• Market Expansion: Extending services to a broader demographic and increasing partnerships with healthcare providers.

• Talent Acquisition: Recruiting skilled professionals to strengthen the leadership team and operational capacity.

Pipeline Development

Key Pipeline Candidates

Small Joys is actively developing:

• AI-Enhanced Therapy Modules: Integrating generative AI to create personalized therapy sessions.

• Mobile Health Applications: Developing user-friendly apps to facilitate remote therapy and continuous patient engagement.

Stages of Development

• Clinical Validation: Conducting trials to assess the efficacy and safety of new therapy modules.

• Beta Testing: Implementing pilot programs with select healthcare partners to gather user feedback.

Target Conditions

• Anxiety Disorders: Addressing various forms of anxiety prevalent among children and adolescents.

• Depression: Providing interventions for early signs of depressive disorders.

• Resilience Building: Fostering coping mechanisms to enhance emotional resilience.

Anticipated Milestones

• Q3 2025: Completion of clinical validation studies.

• Q4 2025: Launch of the mobile health application.

• Q1 2026: Expansion of services to additional healthcare providers.

Technological Platform and Innovation

Proprietary Technologies

• Digital Therapy Platform: A secure and scalable platform facilitating virtual therapy sessions and community building.

Significant Scientific Methods

• Machine Learning Algorithms: Utilized to analyze patient data and personalize therapy plans.

• Behavioral Assessments: Standardized tools to evaluate and monitor patient progress.

Leadership Team

Executive Profiles

• Sourav Sengupta: Co-Founder & Chief Executive Officer

• Background: Holds a BS in Mathematics from the University of Calcutta and an MS in Financial Risk Management from the University of Connecticut.

• Experience: Former roles in risk management at AIG, KPMG, and Deloitte.

• Contributions: Founded Small Joys in 2020, leveraging his expertise to integrate risk management principles into the company's operations.

• Shyam Vala: Co-Founder & Chief Technology Officer

• Background: Extensive experience in technology development and software engineering.

• Contributions: Leads the technological innovation and development of the digital therapy platform.

• Kristin Davin: Co-Founder & Chief Clinician

• Background: Licensed clinical psychologist with a focus on pediatric behavioral health.

• Contributions: Oversees the clinical aspects of therapy services and ensures adherence to evidence-based practices.

• Karina Barro: Chief Product Officer

• Background: Expertise in product management and user experience design.

• Contributions: Drives the development and enhancement of user-centric therapy solutions.

Leadership Changes

As of the latest available information, there have been no significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The pediatric behavioral health market is experiencing significant growth due to increased awareness and demand for mental health services among children and adolescents. The integration of technology in healthcare, particularly in mental health services, is a key trend driving this growth.

Competitor Analysis

• Practice Guardian

• Focus Areas: Provides comprehensive practice management solutions for healthcare providers.

• Technologies: Offers secure platforms for patient data management and telehealth services.

• Notable Achievements: Established a strong client base among small to mid-sized healthcare practices.

• Kaizen Collective

• Focus Areas: Specializes in digital health solutions with an emphasis on user engagement.

• Technologies: Develops mobile applications and platforms for patient education and support.

• Notable Achievements: Recognized for innovative approaches to patient-centered care.

• Infinity Family Care

• Focus Areas: Offers integrated family healthcare services with a focus on mental health.

• Technologies: Utilizes electronic health records and telemedicine platforms.

• Notable Achievements: Achieved high patient satisfaction ratings for comprehensive care.

Strategic Collaborations and Partnerships

Small Joys has established significant collaborations to enhance its market position and innovation capacity:

• Primary Care Physicians: Partnering with primary care providers to integrate behavioral health services into routine medical care.

• Technology Firms: Collaborating with tech companies to develop and refine AI-driven therapy modules.

• Educational Institutions: Working with universities to conduct research and validate therapy methodologies.

Operational Insights

Strategic Considerations

• Market Position: Small Joys differentiates itself by focusing exclusively on pediatric behavioral health and integrating AI technologies.

• Competitive Advantages:

• Innovative Technology: Utilization of generative AI and machine learning to personalize therapy.

• Integrated Care Model: Seamless collaboration with primary care providers to offer holistic patient care.

• User-Centric Design: Emphasis on engaging and