Smallable Market Research Report
Introduction
Smallable, a prominent French company, operates as the world's leading Family Concept Store. Founded in 2008 by Cécile Roederer and Pierre Rochand and headquartered in Paris, France, Smallable is an innovative e-commerce platform specializing in fashion and home décor, appealing primarily to families. Cécile Roederer also serves as the Chief Executive Officer. As of 2023, Smallable has demonstrated consistent growth with reported revenues of 75 million euros and employs 90 individuals.
Business Overview
Smallable is uniquely positioned in the market, offering over 1000 international designer brands. Its product range covers fashion for babies, kids, and adults, alongside home décor, toys, and beauty products. Prestigious brands available include Chloe, Zadig & Voltaire, Stella McCartney, Ralph Lauren, and Balenciaga. Beyond traditional e-commerce, Smallable differentiates itself by featuring an online magazine and a yearly birth guide. Targeting "digital mums" with robust purchasing power, the company's average order value is around 150 euros.
Historical Development
Originally focusing on children's products, Smallable has progressively expanded since its inception to include teenagers' and women's fashion and décor. In 2015, it established a physical boutique in Paris. The company's growth trajectory has been supported by two significant funding rounds, raising a cumulative 7 million euros aimed chiefly at international expansion. An impressive 90% of turnover is generated online, with two-thirds originating from outside France.
Leadership and Key Personnel
The leadership team pivotal to Smallable's success includes:
- Cécile Roederer - Founder & CEO, with a background from Université Panthéon Sorbonne.
- Julien Le Bec - Chief Financial Officer.
- Anne-Sophie Bouton - Chief Marketing Officer.
This leadership has facilitated Smallable's inclusion in prestigious growth initiatives such as the FrenchTech120.
Competitor Analysis
In the competitive landscape, Smallable's primary rivals include:
1. Shan And Toad and My Little Square.
2. Additional competitors like vestiairecollective.com, bonpoint.com, orangemayonnaise.com, and question-air.com.
3. Other players in the market include Ladida, Melijoe.com, Peek Kids, FabKids, Petit Peony, BONTON, Jellycat, and Kid & Coe.
Moreover, comparison with traditional retailers like Zara and Nordstrom is common in premium children's wear segments. Notably, Smallable has been featured in publications such as Vogue, recognizing it as one of the best online children’s clothing stores.
Market Positioning and Industry Standing
As a household name in its arena, Smallable creatively aligns itself with high-tier childrenswear e-commerce sites and is acknowledged for distinct product offerings. The company's strategy centers on cultivating a superior digital shopping experience augmented by exclusive product lines, rapid international shipping, and multilingual website functionality.
Contact Information and Online Presence
Headquarters: 5 Rue Jules Vallès, Paris, France 75011.
Smallable maintains a dynamic online presence, engaging customers via various social media channels such as Instagram and LinkedIn. Payment options include debit/credit cards and platforms like PayPal and AliPay, with deliveries handled by partners such as Chronopost and UPS in key markets including France, the UK, the EU, and the USA.
This comprehensive digital strategy crystallizes Smallable's position as a leading lifestyle platform for fashionable and aesthetically inclined families globally.
