Company Research Report: SmartLoyalty AG
Company Overview
- Name: SmartLoyalty AG
- Mission: No information is available.
- Founded: 1999
- Founders: Christian Kranz
- Key People:
- Christian Kranz, Vorstand
- Steffen Röhm, Dipl.-Volksw., Vorsitz im Aufsichtsrat
- Friedrich von Diest, Dipl.Kfm. im Aufsichtsrat
- Headquarters: Dantestrasse 4-6, D-65189 Wiesbaden, Germany
- Number of Employees: No information is available.
- Revenue: No information is available.
- Known For: SmartLoyalty AG is known for providing customer loyalty solutions, particularly through its extensive suite of customer card systems which are utilized by companies to enhance customer retention and engagement.
Products
1. Kundenkarte Basic
- Description: A comprehensive customer card system designed for rapid deployment across various business types such as supermarkets, retail stores, and multi-location businesses.
- Key Features:
- High-quality plastic cards customizable with business branding.
- Customer data management terminal for point-of-sale integration.
- EcoData software for analyzing customer-related metrics like transaction frequency and revenue generation.
2. Kundenkarte Premium
- Description: This advanced customer card system integrates CRM and works well for both B2B and B2C segments.
- Key Features:
- Custom CRM strategies and cutting-edge technology.
- EcoLoyalty software for KPI tracking and comprehensive database management.
3. Wertkarte (Value Card)
- Description: A prepaid card system increasing customer spending often compared to Monopoly money in spending behavior.
- Key Features:
- Multifunctional card terminal.
- EcoValue software for evaluating engagement metrics.
4. Geschenkkarte and Gutscheinkarte (Gift and Voucher Cards)
- Description: Cards that enhance customer loyalty by securing revenue upfront.
- Key Features:
- Generates secure revenue.
- Evaluates key statistics through EcoValue software, leveraging the same multifaceted card terminal.
5. Multipartner Kundenkarte (Multipartner Customer Card)
- Description: Designed for small to medium cities to keep local economic activities vibrant.
- Key Features:
- Serves as a loyalty mechanism resisting customer attrition to online shopping.
- Cost-effective "Mini-Paybackkarten" system for joint ventures and communal use.
6. Mitarbeiterkarte (Employee Card)
- Description: Cards aimed at enhancing employee loyalty with re-loadable voucher capabilities.
- Key Features:
- Tracks all transactions for comprehensive reporting.
Recent Developments
- New Products Launched: No information is available regarding new product launches.
- New Features Added: No information is available regarding new features.
- Partnerships and Milestones:
- Recent collaborations include an ongoing agreement with Volkswagen Financial Services AG for their dual loyalty system.
- Previous expansions involve partnerships with Injoy Fitnesscenter, Seat Deutschland, and others.
- Significant historical events include the pioneering of system applications in over 30 sectors globally, equipping over 300 car dealerships across more than 30 brands, and furnishing over 100 cities with CityCards.
Historical Developments
- 1999: The company established from ACG Group.
- 2003: Became market leader for multi-partner systems like CityCards in Germany.
- 2006: Began international installations.
- 2017: Expanded EcoTechnologie platform to over 15 additional modules.
- 2020: Supplied large automobile groups like AVAG and Emil Frey.
Contact Information
- Phone: +49 611 900 96 0
- Email: info@smartloyalty.de
- Address: Dantestrasse 4-6, D-65189 Wiesbaden, Germany
© 2024 SmartLoyalty AG
