Company Research Report: Smartly.io Solutions Oy
Company Overview
- Name: Smartly.io Solutions Oy
- Mission: No specific mission statement available.
- Founded: Smartly.io was founded in 2013.
- Founders: Kristo Ovaska and Tuomo Riekki.
- Key People:
- Laura Desmond - Chief Executive Officer
- Katariina Korhonen - Chief Strategy Officer
- Kristin MacGregor (KMac) - Chief Commercial Officer
- Oli Marlow-Thomas - Chief Innovation Officer
- Graeham Sampson - Chief Financial Officer
- Lauri Tarkkala - Chief Technology Officer
- Stacey Edwards - SVP, People and Operations
- Brianna Gays - SVP, Brand Marketing and Communications
- Jessie Cooper - VP, Global Partnerships
- Headquarters: Postitalo, Elielinaukio 2G - 4th Floor, 00100, Helsinki, Finland.
- Number of Employees: 650+ employees across 24 locations in 13 countries.
- Revenue: No specific revenue figures available.
- Known For: Smartly.io is recognized as one of the world’s largest SaaS digital advertising platforms, managing nearly $5 billion in ad spend with 700+ brands, including major names like Walmart, FanDuel, L’Oreal, Warner Bros. Discovery, Nestle, and Disney/ESPN.
Products
Smartly.io's key offerings are segmented into three main categories:
1. Creative Suite:
- Description: Automates creative production, allowing for personalized experiences across social media, video, and display platforms.
- Key Features:
- Dynamic Customization and Creative Editing
- Centralized Creative and Asset Management
- Ad Trafficking and Cross-Channel Execution
2. Media Suite:
- Description: Facilitates the seamless launch and management of advertising campaigns with cross-platform support.
- Key Features:
- Scaled Experimentation
- Cross-Platform Insights
- Integration with First and Third-Party Data Sources
3. Intelligence Suite:
- Description: Provides actionable insights with a consolidated view across social platforms for improved performance.
- Key Features:
- Scaled Experimentation and Custom Reporting
- Cross-Channel Insights
- Performance Visualizer
Recent Developments
- Generative AI Solutions: Introduction of Smartly's Creative AI, which enhances creative processes with generative AI technologies to efficiently scale and personalize advertising content.
- Integration with Google: Expansion of capabilities with the acquisition of Ad-Lib.io, allowing broader integration within Google's advertising ecosystem.
- Predictive Budget Allocation (PBA): AI-driven feature to dynamically optimize ad spend across multiple platforms in real-time.
- Real-Time Reach and Frequency (RTRF): Launched as part of Brand Pulse to provide marketers with immediate insights into campaign performance, fostering better budget allocation and audience engagement.
- Partnerships: Expanded Smartly's presence through collaborations with TikTok, Meta, Snap, and Pinterest to enhance cross-platform campaign effectiveness.
This report is tailored to provide a comprehensive overview focusing on Smartly.io's key attributes, product offerings, and recent advancements without additional commentary.
