SmartTouch® Interactive Company Profile

Background

Overview

SmartTouch® Interactive is an award-winning interactive real estate marketing agency specializing in marketing automation and lead nurturing CRM solutions. Founded in 2010 and headquartered in Austin, Texas, the company focuses on providing comprehensive marketing services tailored for home builders and real estate developers. Their mission is to connect real estate developers and home builders with buyers through innovative marketing strategies and technologies.

Mission and Vision

SmartTouch® Interactive aims to deliver proven marketing and lead generation programs, a superior lead nurturing CRM and Marketing Automation platform, and cutting-edge homebuyer geofencing solutions. Their vision is to empower clients to sell more homes by leveraging technology-driven marketing solutions.

Industry Significance

With over 20 years of experience, SmartTouch® Interactive has become a recognized leader in real estate marketing, helping clients generate over 2 million leads and $2 billion in new home sales.

Key Strategic Focus

Core Objectives

The company's strategic focus includes:

• Developing and enhancing marketing automation platforms.

• Providing comprehensive digital marketing services.

• Offering innovative solutions like geofencing to target homebuyers effectively.

Areas of Specialization

SmartTouch® Interactive specializes in:

• Real estate marketing automation.

• Lead nurturing CRM solutions.

• Digital marketing services, including SEO, SEM, and social media marketing.

• Geofencing and location-based marketing strategies.

Key Technologies Utilized

• SmartTouch® NexGen CRM and Marketing Automation Platform: A comprehensive platform designed specifically for home builders and real estate developers to manage leads and automate marketing processes.

• SmartTouch® Geo: A geofencing solution that allows for precision-targeted audience marketing by delivering ads to mobile devices within defined geographic areas.

Primary Markets Targeted

The company primarily serves:

• Home builders.

• Real estate developers.

• Master-planned community developers.

• Condo developers.

• Custom home builders.

Financials and Funding

Funding History

Specific details regarding SmartTouch® Interactive's funding history, total funds raised, and notable investors are not publicly disclosed.

Utilization of Capital

The company has invested over $1 million in the continued development and interoperability of the SmartTouch® NexGen CRM and Marketing Automation platform, ensuring it remains a comprehensive solution for home builders and real estate developers.

Pipeline Development

Key Pipeline Candidates

SmartTouch® Interactive focuses on developing and enhancing its proprietary technologies, including:

• SmartTouch® NexGen CRM and Marketing Automation Platform: An award-winning platform designed to streamline lead management and marketing automation for real estate professionals.

• SmartTouch® Geo: A cutting-edge homebuyer geofencing solution that delivers targeted marketing messages to potential buyers within specific geographic areas.

Stages of Development

Both technologies are in active development, with continuous enhancements to improve functionality and user experience.

Target Conditions

The primary focus is on the real estate market, specifically targeting home builders and developers seeking advanced marketing solutions.

Anticipated Milestones

The company aims to achieve:

• Increased adoption of the SmartTouch® NexGen platform among real estate professionals.

• Expansion of SmartTouch® Geo's capabilities to offer more precise targeting and analytics.

Technological Platform and Innovation

Proprietary Technologies

• SmartTouch® NexGen CRM and Marketing Automation Platform: A comprehensive solution tailored for the real estate industry, offering features like lead management, marketing automation, and analytics.

• SmartTouch® Geo: A geofencing technology that enables real-time, location-based marketing to engage potential buyers effectively.

Significant Scientific Methods

• Geofencing: Utilizing GPS and RFID technology to create virtual boundaries around specific locations, allowing for targeted marketing efforts.

• Data Analytics: Employing advanced analytics to measure campaign effectiveness and optimize marketing strategies.

Leadership Team

Robert Cowes, III – President and CEO

An entrepreneur with over 23 years in marketing, Robert founded SmartTouch® Interactive in 2010. Under his leadership, the company has generated over 2 million leads and $2 billion in new home sales. He has served on the Board of Directors for the Austin Home Builders Association and as VP of Collegiate Relations for the American Marketing Association Austin Chapter.

Competitor Profile

Market Insights and Dynamics

The real estate marketing industry is evolving, with increasing emphasis on digital marketing strategies, automation, and data-driven decision-making. Companies are investing in technologies that offer precision targeting and measurable ROI.

Competitor Analysis

Key competitors include:

• Leadsberry: Offers email marketing and lead generation services.

• Tokara Solutions: Provides software solutions for real estate marketing.

• BrightDoor: Specializes in real estate marketing automation.

• Propertybase: Offers real estate CRM and marketing solutions.

These competitors vary in their offerings but share a common goal of enhancing marketing efforts for real estate professionals.

Strategic Collaborations and Partnerships

SmartTouch® Interactive has collaborated with several industry leaders, including:

• Hillwood Communities: Engaged for strategic marketing services and CRM solutions for properties like Pomona and Wolf Ranch.

• Esperanza Homes: Recognized with a Silver Award for Best Website for a Builder.

Operational Insights

Strategic Considerations

SmartTouch® Interactive differentiates itself through:

• Industry-Specific Solutions: Tailored marketing platforms designed specifically for the real estate sector.

• Innovative Technologies: Utilizing geofencing and data analytics to enhance marketing effectiveness.

• Proven ROI: Demonstrated success in generating leads and sales for clients.

Strategic Opportunities and Future Directions

Strategic Roadmap

The company plans to:

• Expand the capabilities of SmartTouch® Geo to offer more precise targeting and analytics.

• Enhance the SmartTouch® NexGen platform with additional features based on client feedback.

• Increase market penetration by targeting a broader range of real estate professionals.

Future Business Directions

SmartTouch® Interactive aims to:

• Strengthen its position as a leader in real estate marketing solutions.

• Foster strategic partnerships to expand service offerings.

• Continue to innovate and adapt to the evolving needs of the real estate market.

Contact Information

Official Website

SmartTouch Interactive

Social Media Profiles

• Facebook: SmartTouchInteractive

• Twitter: SmartTouchInt

• LinkedIn: SmartTouch Interactive

• Instagram: smarttouchinteractive

Note: Specific contact details such as email addresses and phone numbers are not publicly disclosed.