SMX – Email Cyber Security Specialists
Background
Founded in 2004, SMX is a New Zealand-based company specializing in email security and management solutions. The company focuses on protecting digital assets through innovative email archiving tools, custom rules engines, and carrier-grade email service management. With offices in Auckland and Sydney, SMX serves over one million mailboxes across Australasia, offering services that are both cost-effective and tailored to the region's unique threat landscape.
Key Strategic Focus
SMX's strategic objectives center on delivering comprehensive email security solutions that include anti-spam, anti-virus, and anti-abuse software. The company emphasizes a human-centric approach to cybersecurity, utilizing data-driven methods to meet the needs of organizations and their supply chains. By simplifying migration to cloud-based platforms like Office 365, SMX enables rapid adoption of secure email and archiving services.
Financials and Funding
As of May 2025, SMX has raised a total of $1.7 million in funding, with the most recent round occurring on July 20, 2009. The company's annual revenue is estimated to be between $1 million and $5 million.
Technological Platform and Innovation
SMX's technological platform integrates best-of-breed international software from market leaders such as Openwave Messaging, Symantec, Apache, and Cloudmark, along with proprietary SMX software. This combination enables rapid and highly automated provisioning and billing, as well as white labeling for resellers. The company's cloud-based email security and archiving platform is designed to repel whaling, phishing, and spam attacks before they reach a network, simplifying email management and archiving processes.
Leadership Team
- Richard Fraser: Co-Chief Executive Officer
- Colin Print: Chief Financial Officer
- Mark Bailey: Chief Technology Officer
- Jesse Ball: Board Member & Shareholder
- Thom Hooker: Co-Founder, Email Security Evangelist & Board Member
The leadership team brings extensive experience in cybersecurity and technology, guiding SMX's strategic direction and innovation.
Competitor Profile
Market Insights and Dynamics
The email security market is highly competitive, with numerous players offering a range of solutions to protect against cyber threats. SMX holds a market share of approximately 0.17% in the email security category, ranking 33rd among competitors.
Competitor Analysis
Key competitors include:
- Proofpoint: Holding a 43.28% market share, Proofpoint offers comprehensive email security solutions.
- SendinBlue: With a 13.09% market share, SendinBlue provides email marketing and security services.
- MailChannels: Capturing 7.90% of the market, MailChannels specializes in email delivery and security.
These competitors focus on various aspects of email security, including threat detection, spam filtering, and data loss prevention.
Strategic Collaborations and Partnerships
SMX has established significant partnerships to enhance its service offerings:
- Microsoft: In November 2024, SMX partnered with Microsoft to leverage the hyperscale cloud region in New Zealand, enhancing security, performance, and resilience against cyber threats.
- Symantec: In July 2011, SMX integrated Symantec's Brightmail software into its cloud-based solution, offering comprehensive anti-spam and anti-virus services.
Operational Insights
SMX's strategic considerations include:
- Local Focus: With offices in Auckland and Sydney, SMX tailors its services to the unique threat landscape of Australasia.
- Simplified Migration: The company facilitates rapid adoption of cloud-based email and archiving services, enhancing security profiles.
- Human-Centric Approach: SMX emphasizes data-driven solutions that meet the needs of organizations and their supply chains.
Strategic Opportunities and Future Directions
SMX aims to expand its market presence by:
- Enhancing Technological Capabilities: Continuing to integrate advanced technologies to improve email security solutions.
- Strengthening Partnerships: Building on existing collaborations and seeking new alliances to broaden service offerings.
- Market Expansion: Exploring opportunities in new geographic regions to increase market share.
Contact Information
- Website: smxemail.com
- LinkedIn: SMX LinkedIn Profile
SMX's headquarters are located in Auckland, New Zealand.
