Company Profile: Snipp Interactive Inc.
Overview
Snipp Interactive Inc. is a global marketing solutions company, based in Vancouver, British Columbia. Specializing in customer acquisition, engagement, and retention, it utilizes a modular Platform-as-a-Service (PaaS) technology suite. Founded by Atul Sabharwal, Snipp offers a comprehensive range of services tailored to both Fortune 500 companies and mid-sized brands. Their offerings include promotions and loyalty programs, receipt processing, digital rebates, and customer data analytics, allowing for deployment of both one-off promotions and comprehensive loyalty programs adaptable at brand, shopper, category, and portfolio levels.
Key Executive Team
- Atul Sabharwal – Founder and CEO: Atul Sabharwal's strategic vision drives Snipp's growth, leveraging his two-decade-long expertise in digital media and mobile industries, including positions at AOL, IBM, and the Boston Consulting Group.
- Rahoul Roy – Founder and Chief Legal Officer: With over 20 years’ experience in legal practice across the U.S. and India, focusing on M&A and venture capital, Rahoul Roy joined Snipp in 2015.
- Christopher Cubba – Chief Revenue Officer: Bringing over 20 years of experience in the loyalty and promotions sector, Christopher Cubba enhances Snipp’s revenue streams and client relationships across industries.
- Wayne Weng – Chief Technology Officer: Wayne Weng integrates business needs with technical solutions, backed by over 15 years in software development and technical leadership.
- Richard Pistilli – Interim Chief Financial Officer: A fintech entrepreneur and investment banker, Richard Pistilli has over 20 years of experience in capital markets and financial technology.
- Dr. Niamh O Riordan – Chief Operating Officer: Formerly an academic, Dr. O Riordan focuses on scaling and enhancing Snipp's global operations strategy.
Financial Performance and Market Position
Snipp Interactive is publicly listed on the Toronto Stock Venture Exchange (TSX-V) under the symbol SPN and trades on the OTC Pink marketplace as SNIPF. As of early 2025, the market capitalization is approximately $16 million, indicating financial resilience supported by strategic investor backing and key contracts, such as the $1.2 million deal for the SnippMEDIA Financial Media Network.
Achievements
Recognized for innovation and growth, Snipp was ranked among the fastest-growing companies in North America by the Deloitte Technology Fast 500 and the TSX Venture 50. Their loyalty and promotion campaigns have won accolades including Gold and Silver campaign wins at the Chief Marketer PRO awards.
Strategic Capabilities
Snipp provides ISO 27001 and SOC 2 Type II certified solutions, ensuring high-grade information security and service reliability, enabling clients to conduct seamless technology-integrated campaigns.
Geographic Reach
Snipp's global network spans North America, Europe, and India, allowing for wide-reaching service delivery and market penetration worldwide.
Engagement and Contact Information
For more investor relations and inquiries, Snipp maintains transparent communication through announcements and detailed contacts, such as Jaisun Garcha at investors@snipp.com.
Competitor Profiling for Snipp Interactive
Overview
Operating within the global loyalty and promotions sector, Snipp Interactive focuses on innovative engagement solutions using a comprehensive marketing technology platform. Its headquarters is situated in Toronto, Canada, with offices in the U.S., Europe, and India.
Financial and Employee Data
- Annual Revenue: $13.3 million
- Total Funding: $10.8 million
- Number of Employees: 95, with a growth rate of 6% last year.
- Revenue Per Employee: Approximately $140,000
Competitors
Snipp competes with various entities in the loyalty management and marketing landscape, including:
- Empuls, Tango, SAP Emarsys: Alternatives for loyalty management software.
- RELX, SIGMA Data Insights, THX: Recognized competitors by industry benchmarks.
- Competitors like ShortStack.com, Woobox, ViralSweep provide benchmarks with annual revenues of $1.5 million, $0.5 million, and $0.2 million, respectively.
- Rivigo, Xplor Technologies, RCA, Ruby Receptionists: Additional market comparisons for revenue and service offerings.
Other noted competitors are Brierley, Kobie, HelloWorld.
Business Insights
Distinct offerings include SnippCheck and SnippLoyalty, which serve Fortune 1000 brands with unique marketing solutions. Strategic acquisitions, like a minority stake purchase by Bally’s Corporation, bolster Snipp’s market position and indicate robust growth plans.
Market Position and Strategic Initiatives
Snipp retains a strong market position by perpetually enhancing its platform and extending its global outreach. It focuses on customer engagement, data analytics, and strategic market expansion, ensuring sustainability and prominence in the marketing solutions sector.
