Market Research Report for Social Native
Company Overview
Name
Social Native
Mission of the Company
To help businesses grow by empowering creators to do what they love.
Founded
No information is available
Founders
No information is available
Key People
- David Shadpour - CEO & Founder
Headquarters
- Locations: Los Angeles, New York, Miami, Denver, London, Córdoba
Number of Employees
No information is available
Revenue
No information is available
Known For
Social Native is known for being a leading UGC (User-Generated Content) and influencer discovery platform. The platform allows brands to access authentic social content throughout the entire consumer journey and optimize content demands across ecommerce and digital media.
Products
Product Offerings
Sourcing Engine
- Source UGC and partner with influencers at scale to fuel content strategy.
- Key features: Collect UGC from #hashtags and @mentions, discover and recruit creators, campaign guidelines.
Curation & Management
- Automate and streamline the most time-consuming tasks surrounding UGC and influencer marketing.
- Key features: Email automation with creators, rights management and licensing, content curation, catalog integration and tagging, automated payments and fulfillment.
Content Activation
- Leverage social content across marketing and commerce channels.
- Key features: Embed shoppable UGC galleries, run ad campaigns, API integration for custom experiences, retail syndication.
Insights & Optimization
- Real-time data and actionable insights to measure content strategy.
- Key features: Conversion-focused metrics, performance analysis, revenue and trends data, creator reactivation.
Recent Developments
New Products Launched
No information is available
New Features Added to Existing Products
Instagram Reels within UGC Shoppable Galleries
- Release of Instagram Reels for shoppable video galleries, creating more frictionless buying paths.
New Partnerships
- Social Native is now a leading first-party authorized creator platform with Creator Discovery, providing brands more autonomy in selecting influencers through advanced targeting tools.
- Social Native acquired creator assets from Influence.co to expand its creator marketplace.
Company Achievements
- Secured top 10 spot in "2023 Social Media Leading Vendors" by Digital Commerce 360.
- Named finalist for Digiday's "Best Influencer Marketing Platform."
- Social Native won Inc.'s "Best in Business" for the Advertising category.
- Recognized as a leading social content and influencer marketing solution by Inc. 5000 for strong consecutive revenue growth.
Case Studies and Impact
Case Studies
- IKEA: Achieved 3.54X higher conversion rate with UGC, and 2.7X higher engagement.
- Caraway Home: Drives conversions with creator collaborations.
- Microsoft: Breaks through LATAM market with local creator activations.
- H&M: Celebrates Islamic culture with hyper localized creators.
- Nivea: Nourishes high engagement with diverse micro creators.
Client Testimonials
- IKEA: "Social Native allows us to tell richer stories in our channels, and leveraging UGC adds soul to our website."
- Social Native clients reported significant increases in engagement and conversion rates across various digital and ecommerce marketing campaigns.
Disclaimer: This report includes only the information available from the data provided and some fields may contain "No information is available" if relevant data was not included.
