Market Research Report: Social Nature

Company Overview

• Name: Social Nature

• Mission: Social Nature's mission is to inspire people to #trynatural by connecting them with better-for-you products through free samples and exclusive discounts in exchange for honest reviews. They aim to make natural products the norm and promote sustainable consumption.

• Founder: Annalea Krebs

• Founded In: No information is available

• Key People:

• Annalea Krebs - Founder and CEO

• Rei Colina - VP of Engineering

• Marco Ciffo - Director of Product Management

• Reem Ayyash - VP Client Success & Operations

• Pauline Stock - VP, Finance

• Naomi Manesh - Chief of Staff

• Ashlie Winson-Jones - Head of Business Development & Founding Member

• Headquarters: British Columbia, Canada

• Number of Employees: Approximately 35

• Revenue: No information is available

• What the Company is Known For: Social Nature is known for being a platform that allows users to discover and try natural products for free or at a discounted price in exchange for reviews. It emphasizes consumer influence on market changes toward natural products.

Products

• Product Offering: Social Nature doesn't directly offer a physical product but provides a platform for users to access trials of various natural products. These offerings span categories such as food/drinks, health, beauty, and household.

Some Featured Products:

1. Rebbl Protein Shakes

• Description: High-quality protein shakes made from natural ingredients.

• Key Features: Nutrient-rich with a focus on taste and health benefits.

2. Blue Stripes Upcycled Cacao Chocolate

• Description: Chocolate products made from upcycled cacao.

• Key Features: Sustainable production, rich taste.

3. Lundberg Family Farms 90 Second Organic Rice

• Description: Quick and convenient organic rice.

• Key Features: Organic, ready in 90 seconds.

4. Andalou Naturals Natural Cleansing Foam

• Description: Natural facial cleansing foam.

• Key Features: Free from harsh chemicals, focuses on natural skincare.

5. Schär Gluten-Free Breads

• Description: Gluten-free bread options.

• Key Features: Safe for those with gluten intolerance, diverse selection.

• High-Level Description: Social Nature connects consumers with a variety of high-quality, natural, and sustainable products. Their focus is on health, sustainability, and new product discovery. The platform is designed to provide consumers with the chance to experience new products without financial risk, thereby encouraging trial and diversity in product choice.

Recent Developments

• New Products Launched: No specific new products by Social Nature were mentioned, but steady addition of product partnerships for consumer trials.

• Recent Developments:

• Social Nature received B Corp certification in May 2023, affirming their commitment to environmental and social standards.

• Over 16 million people influenced to #trynatural.

• Expanding partnerships with over 1,000 natural brands.

• New Features: No information is available about new features added to existing products.

• New Partnerships: Increased brand partnerships, focusing on sustainable development aligned with the United Nations Sustainable Development Goals.

Conclusion

This report highlights Social Nature's mission, key player profiles, product offerings, and recent developments within the company. This gives a comprehensive view of their impact within the natural product industry. The company is driven by a strong commitment to sustainability, transparency, and consumer engagement, which is reflected in its B Corp certification and broad community reach.