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Company Market Research Report



Company Overview



  • Name: SHP (Social HorsePower)

  • Mission: To transform every employee at your company into a social media superstar without extra work.

  • Founded: 2011

  • Founders: Alen Bubich, Brad Dickinson

  • Key People:

  • Alen Bubich (Co-Founder)

  • Brad Dickinson (Co-Founder)

  • Marie Arevalo (Head of Client Success)

  • Shane Iseminger (Chief Technology Officer)

  • Headquarters: Toronto, Canada

  • Number of Employees: Approximately 32,000 active users have shared content since launch

  • Revenue: No information available

  • Known For: Enterprise-grade employee advocacy software with high customer renewal rates, user adoption, and retention rates.


Products



  • Employee Advocacy Program

  • Description: SHP transforms employees at companies into social media advocates by connecting, distributing, and growing engagement through tailored social media campaigns.

  • Key Features:

  • "Never Login" Philosophy: No need for employees to learn new software.

  • Automated Content Syndication: Import content from social platforms, blogs, and news sources.

  • Drag-and-Drop Calendar: Easy scheduling and managing of social media content.

  • Advanced Editor: Schedule and manage content across multiple profiles and campaigns.

  • Content Spinner: Create variations of posts to enhance originality.

  • Gamification: Leaderboard and reward system to promote engagement.

  • Security and Compliance: Deep integrations with enterprise security and compliance tools.


Recent Developments



  • New Products and Features:

  • Content Spinner: A tool to create multiple variations of posts quickly.

  • LeadRecon.ai: Customer journey tool to track engagement and leads.

  • Employee Referral Programs: Integration with recruiting tools like Workday, Greenhouse.

  • Advanced Video and Instagram Support: Enhanced editor for more complex social media campaigns.


  • Partnerships and Integrations:

  • Integration with Leading Tools: Including LinkedIn, Twitter, Facebook, Instagram, Salesforce, Dynamics 365, Hubspot, Google Alerts, Zapier, and eRecruiter.


  • Case Studies and Success Stories:

  • Turbonomic: Achieved an 84% adoption rate.

  • AustralianSuper: Improved social media advocacy and brand fitness.

  • Kin + Carta: Enhanced global content marketing efforts.


Conclusion


SHP (Social HorsePower) offers an advanced, user-friendly employee advocacy program that requires minimal training and maximizes engagement through innovative features and strategic integrations. The company remains focused on providing best-in-class support and continually evolving its offerings to meet modern marketing needs.