Company Market Research Report
Company Overview
- Name: SHP (Social HorsePower)
- Mission: To transform every employee at your company into a social media superstar without extra work.
- Founded: 2011
- Founders: Alen Bubich, Brad Dickinson
- Key People:
- Alen Bubich (Co-Founder)
- Brad Dickinson (Co-Founder)
- Marie Arevalo (Head of Client Success)
- Shane Iseminger (Chief Technology Officer)
- Headquarters: Toronto, Canada
- Number of Employees: Approximately 32,000 active users have shared content since launch
- Revenue: No information available
- Known For: Enterprise-grade employee advocacy software with high customer renewal rates, user adoption, and retention rates.
Products
- Employee Advocacy Program
- Description: SHP transforms employees at companies into social media advocates by connecting, distributing, and growing engagement through tailored social media campaigns.
- Key Features:
- "Never Login" Philosophy: No need for employees to learn new software.
- Automated Content Syndication: Import content from social platforms, blogs, and news sources.
- Drag-and-Drop Calendar: Easy scheduling and managing of social media content.
- Advanced Editor: Schedule and manage content across multiple profiles and campaigns.
- Content Spinner: Create variations of posts to enhance originality.
- Gamification: Leaderboard and reward system to promote engagement.
- Security and Compliance: Deep integrations with enterprise security and compliance tools.
Recent Developments
- New Products and Features:
- Content Spinner: A tool to create multiple variations of posts quickly.
- LeadRecon.ai: Customer journey tool to track engagement and leads.
- Employee Referral Programs: Integration with recruiting tools like Workday, Greenhouse.
- Advanced Video and Instagram Support: Enhanced editor for more complex social media campaigns.
- Partnerships and Integrations:
- Integration with Leading Tools: Including LinkedIn, Twitter, Facebook, Instagram, Salesforce, Dynamics 365, Hubspot, Google Alerts, Zapier, and eRecruiter.
- Case Studies and Success Stories:
- Turbonomic: Achieved an 84% adoption rate.
- AustralianSuper: Improved social media advocacy and brand fitness.
- Kin + Carta: Enhanced global content marketing efforts.
Conclusion
SHP (Social HorsePower) offers an advanced, user-friendly employee advocacy program that requires minimal training and maximizes engagement through innovative features and strategic integrations. The company remains focused on providing best-in-class support and continually evolving its offerings to meet modern marketing needs.